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REPLY TO COMMENTS submitted by SES Americom, Inc.

SES Americom Reply Comments

2004-05-06

This document pretains to SES-LFS-20040112-00023 for License to use Foreign Satellite (earth) on a Satellite Earth Station filing.

IBFS_SESLFS2004011200023_382660

                                              Before the                              .
                         FEDERAL COMMUNICATIONS commIssio®ECEIVED
                                       Washington, D.C. 20554
                                                                                 May — 6 2004
In the Matter of                                                           FBDERAL COMMUNICATIONS COMMyISGION
                                                                                 orrice oftue secaetar
DIRECTV Enterprises, LLC

Blanket Receive Only Earth Station                         File No. SAT—LFS—20040112—00023
Application to Provide DBS Service in the                  Call Sign EQO40024
U.S. Market from the Canadian BSS
Position at 72.5° W.L.



                        REPLY COMMENTS OF SES AMERICOM, INC.

                     SES AMERICOM, Inc. ("SES AMERICOM"), by its attorneys, hereby

replies to the comments of EchoStar Satellite L.L.C. ("EchoStar"),‘ filed in response to the

above—captioned application of DIRECTV Enterprises, LLC ("DIRECTV"), to provide

Direct Broadcast Satellite ("DBS") service in the U.S. market using the DIRECTV 5

satellite operating from the 72.5° W.L. orbital location (the "DIRECTV Application”).2 This

location for broadcasting—satellite service ("BSS") is assigned to Canada under the

International Telecommunication Union Plans for the BSS."

                     In previous filings with the Commission, EchoStar has argued that the

Commission should initiate a rulemaking to address the appropriate standards for DBS




1          Comments of EchoStar Satellite, L.L.C., File No. SAT—LFS—20040112—00023, April
           26, 2004 (the "EchoStar Comments").

2          See Public Notice, Report No. SES—00590, March 25, 2004. This proceeding is
           related to the application of DIRECTV for special temporary authority ("STA") to
           move the DIRECTV 5 satellite to the 72.5° W.L. orbital position (the "DIRECTV
           STA Application"). See Petition to Defer and Comments of SES AMERICOM, Inc.,
           File No. SAT—STA—20040107—00002, February 17, 2004.

*          SES AMERICOM takes no position on the merits of the DIRECTV Application.


Doc #:DC1:141637.1


providers to access the U.S. market via non—U.S. DBS orbital slots.* In the instant

comments, EchoStar again argues that a rulemaking should be conducted to address issues

raised by the DIRECTV Application."
                     As SES AMERICOM has explained in previous filings,° EchoStar‘s request

for a rulemaking is perplexing. The Commission long ago decided how it would analyze

requests to access the U.S. DBS market from foreign—licensed orbital slots.‘ EchoStar has

not suggested, nor has any other party, that the "effective competitive opportunities" test

("ECO—Sat") applicable to non—U.S. DBS slots should be reexamined, or that it does not

adequately address all U.S. policy concerns relating to the provision of U.S. DBS services

from slots licensed by foreign countries, at least for those countries that meet the ECO—Sat

test. For countries that do not meet the reciprocity requirements of ECO—Sat, the

Commission has chosen to evaluate the specific facts of each proposal on a case—by—case

basis." Therefore, there is no need for a rulemaking on DBS service to the United States

from non—U.S. licensed slots.




*          See, e.g., Comments of EchoStar Satellite L.L.C., File No. SAT—STA—20040107—
           00002, February 17, 2004 ("EchoStar STA Comments") at 5; Reply Comments of
           EchoStar Satellite L.L.C., File No. SAT—STA—20040107—00002, March 10, 2004
           ("EchoStar STA Reply Comments") at 2; Comments of EchoStar Satellite L.L.C.,
           File Nos. SAT—STA—20030903—00300, SAT—STA—20040107—00002, April 5, 2004,
           redacted for public inspection ("EchoStar Protective Order Comments") at 2.

           EchoStar Comments at 2—3.

6          iSee, e.g., Reply Comments of SES AMERICOM, File No. SAT—STA—20040107—
           00002, March 10, 2004 ("SES AMERICOM STA Reply Comments") at 3; Reply
           Comments of SES AMERICOM, File Nos. SAT—STA—20030903—00300; SAT—STA—
           20040107—00002, April 12, 2004 ("SES AMERICOM Protective Order Reply
           Comments") at 2—3.

           Amendment of the Commussion‘s Regulatory Policies to Allow Non—U.S. Licensed
           Space Stations to Provide Domestic and International Satellite Service in the United
           States, Report and Order, 12 FCC Red 24094, 24099 (1997) ("DISCO II Order).
8          See Digital Broadband Applications, Corp., File No. SES—LIC—20020109—00023,
           Order, DA 03—1526 (Int‘l Bur., May 7, 2003); Pegasus Development Corporation,

Doc £:DC1:141637.1                               2


                     In its comments, EchoStar points to a number of specific issues raised by the

DIRECTV Application, which EchoStar claims should be studied in a rulemaking. First,

EchoStar notes that, while the Commission has granted two exceptions to the reciprocity

requirements of the ECO—Sat test, in this case, a "public interest exception to the reciprocity

requirement would swallow the rule."" EchoStar also argues that the fact that DIRECTV

has been required to provide expanded local—into—local service as a condition of the News

Corp./Hughes merger should not be used as grounds for special treatment." Finally,

EchoStar notes the possible impact of the DIRECTV proposal on the future ability to use

adjacent Mexican slots for service to the United States."‘

                     These are all important considerations, but none requires the Commission to

abandon its longstanding approach to market access and to initiate a rulemaking. All can,

and should, be considered in the context of the Commussion‘s existing ECO—Sat framework.

Presumably the Commission will have these considerations —7.e., the scope ofits prior

precedents, the precedential impact of its decision in this case, and the public interest factors

weighing both for and against grant — fully in mind in evaluating and acting on DIRECTV‘s




           File Nos. SES—LIC—20011121—02186, SES—LIC—20020111—00075, Order, DA 04—909
           (Int‘l Bur., Mar. 31, 2004).

           EchoStar Comments at 4. In earlier comments, EchoStar argued that, if the
           Commission were to authorize DIRECTV to provide service to the U.S. from
           DIRECTV 5 at 72.5° W.L., it would have little choice but to grant a later request to
           provide such service from DIRECTV 3 at 82° W.L. EchoStar Protective Order
           Comments at 4. As SES AMERICOM pointed out in earlier comments —— putting
           aside the fact that there have been no requests made to the Commission to provide
           service in the U.S. from DIRECTV 3 at 82° W.L. —— this argument merely points out
           the obvious: that a decision on service from DIRECTV 5 at 72.5° W.L. may act as
           precedent in later decisions on future proposals. SES AMERICOM Protective Order
           Reply Comments at 3.

           EchoStar Comments at 2, 7.

11        1d. at 2, 5.


Doc #:DC1:141637.1                                 3


request. As it has in prior cases, the Commission can apply the ECO—Sat test to the facts of

the DIRECTV Application without initiating a rulemaking."

                                                         Respectfully Submitted,




                                                          B
Scott B. Tollefsen                                             Phillip/L. Spectér
Senior Vice President & General Counsel                        Diane C. Gaylor
Nancy J. Eskenazi                                              Paul, Weiss, Rifkind, Wharton
Vice President & Associate General Counsel                      & Garrison LLP
SES AMERICOM, Inc.                                             1615 L Street, NW, Suite 1300
4 Research Way                                                 Washington, DC 20036
Princeton, NJ 08540                                           Telephone:      (202) 223—7300
Telephone: (609) 987—4187                                     Facsimile:       (202) 223—7420
Facsimile:           (609) 987—4233

                                                 Attorneysfor SES AMERICOM, Inc.

May 6, 2004




12
           In its comments, EchoStar also reiterates its view that its proposed rulemaking on
           non—U.S. slots could occur in the context of a rulemaking (if the Commission decides
           to initiate one) on reduced orbital spacing of DBS satellites. EchoStar Comments at
           3, 6; see also EchoStar Protective Order Comments at 3; EchoStar STA Comments
           at 3, 8; Public Notice, Report No. SPB—196, December 16, 2003. As SES
           AMERICOM has explained in prior filings, it is entirely unclear how the issues of
           DBS orbital spacing and DBS market entry are linked. See SES AMERICOM
           Protective Order Reply Comments at 3, n.10; SES AMERICOM STA Reply
           Comments at 3—4; Reply Comments of SES AMERICOM, Inc., Report No. SPB—
           196, February 13, 2004, at 25—26. There have been proposals to offer direct—to—home
           ("DTH") service from foreign—licensed satellites that do not involve reduced spacing
           with respect to U.S. satellites, see notes 2 and 8 supra, and there have been proposals
           to offer DTH service from domestic—licensed satellites that do. See, e.g., EchoStar
           Satellite Corporation, Files Nos. SES—LOA—20030606—00107, SES—LOA—20030605—
           00109, SES—LOA—20030609—00113. As in its past filings on this issue, EchoStar
           provides no explanation of how it believes the licensing administration of a satellite
           impacts consideration of the technical issues of reduced orbital spacing. The
           Commission should reject EchoStar‘s invitation to tie the technical issues of reduced
           orbital spacing to the policy issues of U.S. market entry by foreign—licensed
           satellites.


Doc #:DC1:141637.1                                4


                                     CERTIFICATE OF SERVICE

                     I hereby certify that a copy of the foregoing Reply Comments of SES

AMERICOM, Inc. was served this 6th day of May, 2004, by First—Class U.S. Mail, postage

prepaid, on the following:

                     James H. Barker, Esq.
                     Latham & Watkins LLP
                     555 Eleventh Street, NW
                     Suite 1000
                     Washington, DC 20004—1304

                            Attorneys for DIRECTVY Enterprises, LLC

                     Pantelis Michalopoulos, Esq.
                     Chung Hsiang Mah, Esq.
                     Steptoe & Johnson LLP
                     1330 Connecticut Avenue, N.W.
                     Washington, DC 20003—1795

                            Attorneys for EchoStar Satellite L.L.C

                     Benjamin J. Griffin, Esq.
                     Christopher R. Bjornson, Esq.
                     Mintz, Levin, Cohn, Ferris, Glovsky and Popeo, P.C.
                     701 Pennsylvania Avenue, NW.
                     Washington, DC 20004

                            Attorneys for Rainbow DBS Company LLC

                     Bruce D. Jacobs, Esq.
                     Tony Lin, Esq.
                     Shaw Pittman LLP
                     2300 N Street, NW.
                     Washington, DC 20037

                            Attorneys for Pegasus Development Corporation

                     William M. Wiltshire, Esq.
                     Michael D. Nilsson, Esq.
                     Harris, Wiltshire & Grannis LLP
                     1200 18th Street, N.W.
                     Washington, D.C. 20036




Doe #:DC1:141637.1


                     Mr. Ted H. Ignacy
                     Vice President, Finance & Treasurer
                     Telesat Canada
                     1601 Telesat Court
                     Ottawa, Ontario
                     Canada, K1B 5P4




                                                           Theresa Knadler




Doc #:DC1:141637.1                              2



Document Created: 2004-07-20 13:53:43
Document Modified: 2004-07-20 13:53:43

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