Attachment Letter

Letter

COMMENT submitted by EchoStar Satellite L.L.C.

Letter

2004-04-26

This document pretains to SES-LFS-20040112-00023 for License to use Foreign Satellite (earth) on a Satellite Earth Station filing.

IBFS_SESLFS2004011200023_371719

                                 SI-E P TO E &J o H N s o N             LLP

                                          ATTORNEYS      AT   LAW




Pantelis Michalopoulos                                                               1330 Connecticut Avenue. NW
202.429.6494                                                                     jf&++yhington,   DC 20036-1795
prnic haIo@steptoe.com                                                                          Tel202 429 3000
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                                                     April 26,2004                F?ECEW E 5

Via HAND DELIVERY                                                             F m m COMMUNIMTlO&    COMMISGlOhr
                                                                                   OFFICE OF ME SECRETARY

Marlene H. Dortch
Secretary
Federal Communications Commission
445 12th Street, S.W.
Washington, D.C. 20554

Re:     In the Matter of DIRECTV Enterprises, LLC - Blanket Receive-Only Earth Station
        Application to Provide DBS in the U.S. Market From the Canadian BSS Position at
        72.5O W.L. - SAT-LFS-20040112-00023; Call Sign E040024

Dear Ms. Dortch,

                 Please find enclosed an original plus four copies of the Comments of EchoStar Satellite
L.LC. for filing in this proceeding. Additional copies are being served on the parties indicated in the
certificate of service.

                Please contact the undersigned if you have any questions about this pleading.

                                                     Yours sincerely,




                                                     Daniel C.H. Mah
                                                     Counselfor EchoStar Satellite L.L. C.




              WAS HI N C T O N    PHOENIX         L O S ANGELES         LONDON           BRUSSELS


                                                                                RECEIVED
                                      Before the
                       FEDERAL COMMUNICATIONS COMMISSION                          APR 2 6 2004
                                Washington, D.C. 20554
                                                                             FEoERAc COMMUNICAT~O* C O M M ’ ~ ~ ~
                                                                                   OFFICE OF THE SECRETARY

 In the Matter of                             1
DIRECTV ENTERPRISES,
                 LLC                          1
                                              )       File No. SAT-LFS-20040 112-00023
Blanket Receive Only Earth Station                    Call Sign E040024
Application to Provide DBS Service in the )
U.S. Market from the Canadian BSS         1
Position at 72.5” W.L.


                      COMMENTS OF ECHOSTAR SATELLITE L.L.C.

                 EchoStar Satellite L.L.C. (“EchoStar”) hereby submits its Comments

above-referenced Application filed by DIRECTV Enterprises, LLC (“DIRECTV”) requesting a

blanket license for 1,000,000 receive-only earth stations to receive Direct Broadcast Satellite

(“DBS”) service from DIRECTV 5 at the 72.5” W.L. orbital location.’ According to the filing,

the DIRECTV 5 satellite will be licensed by the Government of Canada to Telesat Canada, but

DIRECTV will retain use of transponder capacity of DIRECTV 5 to provide service to the

United States.2

                EchoStar supports in principle the concept of broad-based access to the U.S.

market fi-om foreign DBS slots. It is important, however, that such access rights be granted in an

evenhanded manner, and not by a process of piecemeal adjudication. Moreover, the currently

applicable standard is one of reciprocity, and yet the Bureau has granted two such requests on the

basis of exceptions to the reciprocity requirement. A rulemaking is a more appropriate vehicle

       1
           See Public Notice, Report No. SES-00590 (released Mar. 25,2004).
       2
         See Application at Exhibit A, pp. 2-3,JiZed in Blanket Receive Only Earth Station
Application to Provide DBS Service in the U.S. Market fi-om the Canadian BSS Position at 72.5”
W.L., SAT-LFS-20040112-00023 (filed Jan. 12,2004) (“Application”).


than a series of adjudications creating ever widening exceptions to that standard. This is

especially so because an exception to the reciprocity requirement allowing the single largest

DBS provider to serve the U.S. market would risk nullifying the standard altogether. While

EchoStar does not take a position on whether this would be appropriate as a policy matter, the

better forum to consider such questions is a rulemaking.

               A rulemaking will also allow the Commission to consider the implications of this

proposal for the opportunity to serve the U.S. from other neighboring foreign DBS slots. Indeed,

DIRECTV's proposal would affect one or possibly two slots allotted to Mexico, a country that

has already reached a DBS/DTH protocol with the United States. Finally, DIRECTV should not

receive special treatment in licensing proceedings simply because it has been required to provide

expanded local-into-local service by the end of 2004 as a condition of the News Corp./Hughes

merger.

I.     A RULEMAKING SHOULD BE CONDUCTED TO SET AND CLARIFY
       STANDARDS FOR ACCESS TO THE U.S. MARKET BY FOREIGN-LICENSED
       DBS SATELLITES

              As EchoStar has noted in its comments in related    proceeding^,^ EchoStar supports
the concept of allowing broader access to the United States from non-U.S. DBS orbital locations.

These DBS slots are one possible means for curing the bandwidth constraints that now hamper

DBS providers' efforts to compete on an equal footing with digital cable operators. However,


       3
         EchoStar hereby incorporates by reference these comments. See Comments of
EchoStar Satellite L.L.C. and Reply Comments of EchoStar Satellite L.L.C.,Jiled in DIRECTV
Enterprises, LLC Application for Special Temporary Authority to Relocate DIRECTV 5 to 72.5"
KL. and to Conduct Telemetry, Tracking and Command Operationsfor an Interim Period,
SAT-STA-20040107-0002 (filed Feb. 17,2004 and Mar. 10,2004 respectively); Comments of
EchoStar Satellite LLC With Respect to Information Filed Pursuant to Protective Order,Jiled in
DIRECTV Enterprises, LLC Request for Special Temporary Authority to Relocate DIRECTV 3 to
82" K L. and to Conduct Telemetry, Tracking and Command Operationsfor an Interim Period,
SAT-STA-20030903-00300, SAT-STA-20040107-0002 (filed Apr. 5,2004).


                                              -2-


principles of fundamental fairness require that the Commission authorize such access even-

handedly, in accordance with clear standards that apply to all DBS providers. A rulemaking

should accordingly be initiated to address the appropriate standards for DBS providers to access

the U.S. market via non-U.S. DBS slots. The record developed in such a rulemaking proceeding

would provide a more solid foundation for the implementation of meaningful, equitable

standards than piecemeal adjudication of STA requests or earth station applications. Moreover,

if the Commission decides to conduct the rulemaking requested by DIRECTV on the question of

reduced orbital spacing of DBS slots, it should evaluate both questions of foreign access and

reduced orbital spacing in the same proceeding. Regardless of the procedural path chosen by the

Commission, it should defer action on DIRECTV’s applications until such proceedings are

completed.

11.      A RULEMAKING IS APPROPRIATE

                   The currently applicable standard for access to the U.S. market from foreign DBS

slots is one of reciprocity. It is unclear whether Canada meets that test, since DIRECTV has not

updated the existing record in that regard. To date, the International Bureau has found twice that

Canada does not meet that test, but that the lack of reciprocity is outweighed by the public

interest. On that basis, the Bureau has authorized Digital Broadband Applications C~rporation,~

and then Pegasus Development Corporation,’ to provide DBS service to the U.S. from Canadian

broadcasting-satellite service (“BSS”) orbital positions. Now, DIRECTV is seeking access to the




         4
             In the Matter of Digital Broadband Applications Corp., 18 FCC Rcd. 9455 (Int’l Bur.
2003).
         5
         In the Matter of Pegasus Development Corp., DA 04-909, Order, SES-LIC-200 11121-
02 186, SES-LIC-20020111-00075 (released Mar. 3 1,2004).



                                                 -3-


U.S. DBS market from a Canadian-licensed satellite on the ground that the public interest trumps

the reciprocity requirements in its case too.

               Grant of this proposal by DIRECTV, the single largest DBS provider, would mark

the point where the public interest exception to the reciprocity requirement would swallow the

rule. The Commission’s review of such access requests would become indistinguishable from

the general public interest analysis the Commission undertakes to evaluate requests for U.S.

satellite licenses. The role of reciprocity in that analysis would amount to almost nothing. While

EchoStar takes no position on whether this would be good policy, it is unquestionable that such a

major change in the manner the Commission processes such requests is better achieved through

rulemaking than through piecemeal adjudication.

111.   THE COMMISSION SHOULD ALSO STUDY THE IMPLICATIONS OF THE
       PROPOSAL FOR ACCESS TO THE UNITED STATES FROM OTHER SLOTS

               The United States has bilateral agreements with Mexico and Argentina regarding

the provision of DBS and Direct-to-Home services.6 Under the Commission’s rules, the review

of applications to access the U S . from a DBS slot allotted to these countries is “based on a

                                                 No similar presumption applies to
presumption that entry will promote c~mpetition.”~


       6
           See Protocol Concerning the Transmission and Reception of Signals from Satellites for
the Provision of Direct-to-Home Satellite Services in the United States of America and the
United Mexican States (1996), available at http://www.fcc.gov/ib/sand/agree/mex_satellite.html
(last visited Apr. 21, 2004); Agreement Between the Government of the United States of America
and the Government of the Argentine Republic Concerning the Provision of Satellite Facilities
and the Transmission and Reception of Signals to and From Satellites For the Provision of
Satellite Services to Users in the United States of America and the Argentine Republic (1998),
available at http://www.fcc.gov/ib/sand/agree/others.html   (last visited Apr. 2 1,2004).
       7
         In the Matter of Amendment of the Commission‘s Regulatory Policies to Allow Non-U.S.
Licensed Space Stations to Provide Domestic and International Satellite Service in the United
States; Amendment of Section 25. I31 of the Commission’s Rules and Regulations to Eliminate
the Licensing Requirement for Certain International Receive-Only Earth Stations, 12 FCC Rcd.
24094, at 7 143 (1997) (“DISCO I . Order”).


                                                -4-


applications to provide DBS services to the United States from a satellite licensed by Canada or

other countries with which the U.S. does not have a bilateral agreement.8

                 To date, the Commission has not considered the impact of authorizing the

provision of DBS service from Canadian satellites on the opportunity to serve the U.S. from

other foreign DBS slots. For example, licensing DIRECTV to provide DBS service to the

United States from DIRECTV 5 at 72.5” W.L. could hamper Mexican-licensed satellites from

doing the same using the Mexican BSS orbital positions at 69” W.L. and 78” W.L.9 This

possibility is real as Mexico is apparently planning to auction BSS spectrum at one or more of its

orbital slots soon.” The argument made by DIRECTV in related proceedings that Mexico has

not objected to Canada’s ITU filings with respect to that slot does not answer that question.“

The question is not whether DIRECTV’s use of the 72.5” W.L. slot will inhibit the use of 69” or

78” W.L. to serve Mexico. Rather, the question is whether DIRECTV’s proposal would hamper

a future modification of the allotment plan to permit use of the Mexican slot for service to the

United States.

       8
         Compare DISCO II Order at 7 98 (“We will apply the ECO-Sat test to requests
involving provision of DTH, DBS, and DARS by non-U.S. satellites.”) with id. at 7 98 n. 174
(“[Wle will not apply the ECO-Sat test to requests to provide these services by entities licensed
by nations with which we have bilateral agreements.”).
       9
           ITU Rad. Reg., App. 30, Art. 10 (BSS Plan for Region 2).

        l o See World Watch: Mexico to Issue Bid Rules f o r Spectrum Auction, WALLST. J.,
Apr. 2,2004, at A7 (“Bidding rules for Mexico’s 77 degrees West satellite orbit, though, may
take longer. The buyer of the orbit will be able to bring direct-to-home, or DTH pay-TV services,
to customers in the U.S., Canada and Mexico.”).
       11
          See Opposition and Reply Comments of DIRECTV Enterprises, LLC at 12-13 (noting
that Mexico did not comment on Canada’s U.S.-coverage modification at 72.5” W.L., and
therefore, in accordance with the ITU Radio Regulations, “is deemed to have agreed to the
proposed assignment”), filed in Request for Special Temporary Authority to Relocate DIRECTV
5 to 72.5” N L . and to Conduct Telemetry, Tracking and Command (“TT&C”) Operations for an
Interim Period, SAT-STA-20040 107-00002 (filed Mar. 3, 2004).


                                               -5-


                 This is an important point of intersection between the question of access to the

U.S. from a foreign DBS slot and the related question of whether 4.5 degree spacing between

DBS satellites is appropriate - a question on which DlRECTV itself has filed a petition for

rulemaking.I2 EchoStar does not take a position on whether a rulemaking is appropriate for the

adoption of 4.5 degree spacing, which presents more intensely technical issues as opposed to

policy issues. Nevertheless, EchoStar stresses again that, if the Commission were to grant

DIRECTV’s rulemaking petition for 4.5 degree spacing, it should consolidate the two

proceedings in a single rulemaking. In any event, the question of U.S. access from foreign DBS

slots should be addressed in a rulemaking. Only once the policy framework is in place should

the Commission and the Bureau decide individual applications.

IV.     DIRECTV CANNOT CONVERT ITS OBLIGATION TO PROVIDE LOCAL-
        INTO-LOCAL SERVICE IN AN EXPANDED NUMBER OF DMAs INTO A
        JUSTIFICATION FOR SPECIAL TREATMENT

                 When the Commission approved the merger of News Corp. and Hughes

Electronics Corporation (the parent of DIRECTV), it imposed a condition requiring DIRECTV

to deliver local-into-local service in an expanded number of Designated Market Areas (“DMAs”)

by the end of 2004.13 DIRECTV argues that the grant of its application in this case is in the

public interest because it is “necessary . . . to fulfill the Commission’s mandate to deliver local

broadcast channels in 130 local television   market^."'^   Such a view should be rejected. Neither


       ’2 See Petition of DIRECTV Enterprises, LLC For a Rulemaking on the Feasibility of
Reduced Orbital Spacing in the U S . Direct Broadcast Satellite Service (filed Sept. 5,2003).
This petition was placed on public notice on December 16,2003. See Public Notice, Report No.
SPB-196, DA 03-3903 (released Dec. 16, 2003).

       l 3 See General Motors Corp. and Hughes Electronics Corp. (Transferors) and The News
Corp. Ltd. (Transferee), FCC 03-330, Memorandum Opinion and Order, MB Docket
No. 03-124, at ’T[ 334 Appendix F, Section VI (released Jan. 14,2004).
       14
            Application at Exhibit A, p.4.


                                                -6-


the Bureau nor the Commission should treat DIRECTV’s binding commitment to provide

expanded local-into-local service as a public interest justification for granting DIRECTV the

requested authorization. DIRECTV’s ability to provide expanded local-into-local service was

supposed to result from merger efficiencies, and the merger condition was simply a means of

ensuring that these efficiencies would in fact be rea1i~ed.I~
                                                            DIRECTV should not receive a

special advantage when requesting spectrum that its competitors would not enjoy simply because

of that condition.

V.     CONCLUSION

                 For the reasons given above, the Commission should initiate a rulemaking to

establish a consistent and competitively-neutral standard for access to the United States from

foreign-licensed DBS satellites.

                                                     Respectfully submitted,


                                                           Y .
                                                                 -
David K. Moskowitz                                        e+hEFialopoulos
EchoStar Satellite L.L.C.                             Chung Hsiang Mah
9601 South Meridian Boulevard                         Steptoe & Johnson LLP
Englewood, CO 801 12                                  1330 Connecticut Avenue, N.W.
(303) 723-1000                                        Washington, DC 20036-1795
                                                      (202) 429-3000
Karen Watson                                          Counselfor EchoStar Satellite L.L. C.
Lori Kalani
EchoStar Satellite L.L.C.
1233 20thStreet, NW - Suite 701
Washington, DC 20036
(202) 293-098 1

Dated: April 26,2004




       l5   Id. at 77 331, 334.


                                               -7-


                                CERTIFICATE OF SERVICE

               I, Chung Hsiang Mah, hereby affirm that a true and correct copy of these

Comments was sent this 26th day of April, 2004, via first-class mail, postage prepaid, to the

following persons:

Gary M. Epstein                                   William M. Wiltshire
James H. Barker                                   Michael D. Nilsson
Latham & Watkins                                  Harris, Wiltshire & Grannis LLP
555 Eleventh Street, N. W.                        1200 18th Street, N.W.
Washington, D.C. 20005                            Washington, D.C. 20036
Counsel for DIRECTV, Inc.

Philip L. Spector                                 Bruce D. Jacobs
Diane C. Gaylor                                   Tony Lin
Paul, Weiss, Rifkind, Wharton & Garrison          Shaw Pittman LLP
LLP                                               2300 N Street, N.W.
1615 L Street, N.W.                               Washington, D.C. 20037
Suite 1300                                        Counsel for Pegasus Development Corp.
Washington, D.C. 20036
Counsel for SES AMERICOM, Inc.

Benjamin J. Griffin
Christopher R. Bjornson
Mintz, Levin, Cohn, Ferris, Glovsky and
Popeo, P.C.
701 Pennsylvania Avenue, N. W.
Washington, D.C. 20004
Counselfor Rainbow DBS Company LLC




                                              -8-



Document Created: 2004-05-05 14:44:07
Document Modified: 2004-05-05 14:44:07

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