Attachment petition

petition

PETITION TO DENY submitted by The National Association of Broadcasters

petition

2007-03-19

This document pretains to SAT-STA-20061107-00131 for Special Temporal Authority on a Satellite Space Stations filing.

IBFS_SATSTA2006110700131_558045

                                                                                     RECEIVED — FCC
                                            Before the
                         Federal Communications Commission                                  MAR 19 2007
                                 Washington, D.C. 20554                             Federal Communications Commission
                                                                                               Bureau / Office
In the Matter of                                     )
                                                     )
Sirius Satellite Radio Inc.                          )
Application for Special Temporary Authority          )       File No. SAT—STA—20061107—00131
to Operate Four Satellite DARS Terrestrial           )
Repeaters in Alaska and Hawaii                       )

To: Chief, International Bureau


                                   Petition to Deny of the
                          National Association of Broadcasters

       The National Association of Broadcasters ("NAB")‘ submits this Petition to Deny the

above—captioned request of Sirius Satellite Radio Inc. for Special Temporary Authority ("STA")

to deploy four terrestrial repeaters in Alaska and Hawaii, pursuant to Section 25.154 of the

Commission‘s rules, 47 C.F.R. § 25.154."

1.     Satellite Radio Terrestrial Repeaters Must Be Complementary "Gap—Fillers"

       Although NAB fully supports making every technology and medium for news and

entertainment available to all, we have genuine concerns that Sirius‘ proposed scheme to deliver

service into Alaska and Hawaii violates the Commission‘s policies governing satellite radio

terrestrial repeaters. In the Commission‘s 1997 order establishing Satellite Digital Audio Radio

Service ("SDARS"), the Commission recognized that SDARS licensees might face obstacles to

delivering service in certain locales due to natural and man—made obstructions. The Commission

‘ NAB is a nonprofit trade association that advocates on behalf of more than 8,300 free, local
radio and television stations and also broadcast networks, before Congress, the Federal
Communications Commission and other federal agencies, and the Courts. NAB is a "party in
interest" to this matter under Section 25.154 of the Commission‘s rules because our members
include radio stations located in both Alaska and Hawaii that will be directly impacted by
approval of Sirius‘ request and subsequent entrance into those markets.
* Sirius Satellite Radio Inc. Application for Space Station Special Temporary Authority, File No.
SAT—STA—20061107—00131, filed Nov. 7, 2006 ("Sirius STA Request").


 proposed to allow SDARS licensees to operate "terrestrial repeaters, or ‘gap—fillers,‘ into urban

 canyons and other areas where it may be difficult to receive DARS signals transmitted by a

 satellite. * The Commission intended for repeaters to "re—transmit the information from the

 satellite to overcome the effects of signal blockage and multipath interference." SDARS

 Order/Notice, 12 FCC Red at 5810. The primary concern was that SDARS repeaters only be

 used in conjunction with a satellite system "to ensure its complementary nature" and to prevent a

 satellite radio system from transforming "into an independent terrestrial DARS network." Id. at

 5811. Even Sirius supported this approach, maintaining that repeaters will be complementary to

 the satellite DARS system and only be used to improve SDARS service in difficult propagation

 environments.*

           The Commission echoed these constraints in its decision granting Sirius authorization to

 operate terrestrial repeaters." There, the Commission held that Sirius‘ use of repeaters must be

 "complementary" to the service transmitted directly from Sirius‘ satellites to subscribers‘ radios.

 Sirius Repeaters Order, 16 FCC Red at 16777. The Commission also reaffirmed the utility of

 terrestrial repeaters where the signal is "blocked or will be subject to multipath interference." Id.

 at 16773.

           Thus, the Commission specifically allowed satellite radio licensees to employ terrestrial

 repeaters as a means to improve SDARS reception, but not as a vehicle to "extend a SDARS

 licensee‘s satellite coverage area." SDARS Order/Notice, 12 FCC Red at 5811 (emphasis

 added).


 * Establishment of Rules and Policies for the Digital Audio Radio Satellite Service in the 2310—
©2360 MHz Frequency Band, Report and Order, Memorandum Opinion and Order and Further
Notice ofProposed Rulemaking, 12 FCC Red 5754, 5810 (1997) ("SDARS Order/Notice").
* Reply Comments of CD Radio in IB Docket No. 95—91, filed Oct. 13, 1995, at 54—56.
 ° In the Matter of Sirius Satellite Radio, Inc., Order and Authorization, 16 FCC Red 16773
(2001) ("Sirius Repeaters Order").


IL      Sirius‘ Proposed Repeaters are Not Complementary

        Nevertheless, Sirius now requests authority to operate four terrestrial repeaters in Alaska

and Hawaii, apparently to extend their coverage area. Specifically, Sirius seeks permission to

deploy three repeaters in Alaska, one each in Anchorage, Fairbanks and Juneau, and one repeater

in Honolulu. In the application, Sirius artfully describes the proposed repeaters in the same

jargon as the SDARS Order/Notice and the Sirius Repeaters Order: "These complementary

terrestrial repeaters will also be used to overcome the effects of satellite signal blockage and

multipath interference within those states." Sirius STA Request, Attachment at 1. However,

Sirius offers no engineering or technical information to show satellite service in either state that

the repeaters would complement. Nor do they provide of evidence of signal blockage or

interference, presumably because no such evidence exists.

       NAB submits that Sirius‘ obligation to use repeaters to deliver "complementary" service

means that, at the very least, the repeaters in question must be located within the coverage area

of the satellite system as authorized by the Commission.© As described below, however, prior to

Sirius‘ latest STA request, neither Sirius nor the Commission considered Alaska and Hawaii to

be within Sirius‘ coverage area.

       First, it is clear from Sirius‘ 1998 application for approval of its satellite constellation that

Sirius viewed the coverage area of its satellite DARS system as the co—terminus United States,

and nothing more. Sirius specified that the border of its system‘s coverage area is "herein




° This view is entirely consistent with the usage of repeaters in other contexts. For example, FM
broadcasters are allowed to use boosters (on—channel repeaters) only within their protected
contour. 47 CFR § 74.1231(h).


assumed as the —2 dB antenna gain contour . . . ." ‘ Sirius also provided maps to illustrate this

concept (shown here, augmented to highlight the —2 dB contour).

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                                               @ min after ascending node                                                                       950 min ofter ascending node
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                                                          2o




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Modified Application at A—20 and 21. Sirius bolstered this view at various places in the

Modified Application:

                                  "Two satellites will be in active service, transmitting to the 48 contiguous United
                                  States coverage area at any time." Id. at A—2;

                                  "A broad range of broadcast services will be provided to fixed and mobile users
                                  throughout the 48 contiguous United States." Id. at A—22; and

                                  "The combination of the above techniques and facilities will result in high quality
                                  service continuity throughout the 48 continuous United States for outdoor
                                  locations;" Id. at A—23.

                                  Second, the Commission recognized that the coverage area of Sirius‘ satellite DARS

system was CONUS, and nothing more, when authorizing construction of Sirius‘ satellite



‘ Application of Satellite CD Radio, Inc. to Modify Authorization to Launch and Operate a
Digital Audio Radio Satellite Service, File No. SAT—MOD—1998 1211—00099 (filed Dec. 11,
1998 ) ("Modified Application"), at A—27. In this application, Sirius sought approval to modify
its satellite system from a two satellite, geostationary orbit system to a three satellite,
geosynchronous, highly inclined elliptical orbit (HEO) system.

                                                                                                  4


system." There, the Commission stated that "Sirius will operate a satellite system providing

coverage to the contiguous 48 United States (CONUS)." Sirius Repeater STA at 2. The

Commission also acknowledged that "the transmitting antennas on [Sirius‘] NGSO satellites

used to provide SDARS service will be continuously pointed and tracked to remain focused on

the continental United States." Id. at § 7. The Commission specifically authorized Sirius to

provide "satellite digital audio radio service (DARS) in the United States...to the extent

indicated herein. . . ." Id. at [ 30. It is apparent that the Commission accepted Sirius‘

representations that its satellites cover CONUS, and nothing more.

       Third, Sirius recently submitted an application to augment its existing HEO satellite

constellation with a single, geosynchronous satellite, creating what it calls a "hybrid"

constellation." Sirius describes the coverage area as including "Sirius and Sirius Canada‘s

subscribers in the co—terminous United States (CONUS — including its offshore waters) and

Canada ...." Sirius FM—5 Application, Attachment A at 1. Also included in this new

application is a map (shown here) illustrating the DARS broadcast coverage "with a minimum

edge of coverage EIRP of 63.0 dBW across CONUS."




® Order and Authorization, File No. SAT—MOD—199881211—00099 (March 9, 2001) ("Sirius
Repeater STA").
° Application for Satellite Space Stations Authorizations, File No. SAT—LOA—20060901—00096,
filed Sep. 1, 2006 ("Sirius FM—5 Application").

                                                5


                            Figure A.5—1 — DARS CONUS Service Area
 elevation




                                                      azimuth




Id. at 5—6. As shown by the dotted line above, the coverage area of Sirius‘ SDARS system, even

if expanded as proposed in Sirius‘ FM—5 Application, will not encompass Alaska or Hawaii.

             Finally, Sirius has described its coverage area in other contexts as well. In filings with

the Security and Exchange Commission, Sirius routinely characterizes itself as a "provider of

satellite radio . . . to subscribers throughout the continental United States.""° Similarly,

Crutchfield Corporation, one of Sirius‘ major retailer partners advertises Sirius on its website:

"It‘s ON. Music is streaming down from three satellites in constant orbit over the lower 48

states.""‘




* See, eg., Sirius Satellite Radio Inc. Form 10—K (Annual Report) for period ending December
31, 2004 (filed March 16, 2005), at 2.
‘! See Crutchfield‘s webpage regarding Sirius offers, available at:
<http://www.crutchfieldadvisor.com>.


        Given all this evidence, it is readily apparent that Alaska and Hawaii are simply not

within Sirius‘ SDARS coverage area, despite Sirius‘ assertions in the STA application and

opposition to Mt. Wilson‘s petition. Both states are outside the footprint of Sirius‘ SDARS

system, Sirius provides no appreciable service in either state, has no subscribers to speak of, and

does not market service in either state. It is therefore impossible for Sirius to provide service via

terrestrial repeaters in Alaska or Hawaii that is "complementary" because there is no service

directly from its satellite system to complement, as required under the Commission‘s policy.

       NAB notes that this point was made in a previous Petition to Deny Sirius‘ STA Request

filed by Mt. Wilson FM Broadcasters, Inc.‘ In that petition, Mt. Wilson notes that Sirius "does

not and cannot" provide satellite service in Alaska or Hawaii because both states are "primarily

or wholly" outside the footprint of Sirius‘ satellite system. Mt. Wilson Petition at 2—3. In

response, Sirius sidestepped this invitation to prove its case by declining to provide any evidence

of subscribers in Alaska or Hawaii, or even a technical rendering ofits satellite system to

demonstrate satellite coverage of either state.

       The nature of Sirius‘ response to Mt. Wilson is particularly telling. Sirius asserts that the

Commission in the SDARS Order/Notice required SDARS licensees to provide service

throughout the contiguous United States (CONUS), and encouraged service to other areas where

practical.14 Then, in a carefully worded footnote, Sirius admits that its satellites "are not focused

over Alaska or Hawaii, [and] satellite beam patterns do not conform to state boundaries," but

nonetheless implies that there are subscribers in Alaska and Hawaii, stating that "Sirius



* Petition to Deny of Mt. Wilson FM Broadcasters, Inc., File No. SAT—STA—20061107—00131,
filed Jan. 5, 2007 ("Mt. Wilson Petition").
 Opposition to Petition to Deny of Sirius Satellite Radio Inc., File No. SAT—STA—20061107—
00131, filed Jan. 18, 2007 ("Sirius Opposition"), at 2—3 and 4.
* Id. at 3 citing SDARS Order/Notice, 12 FCC Red at 5794.

                                                  7


customers today receive satellite radio service in each state." Sirius Opposition at 4 n.13. But

nowhere does Sirius point to any actual subscribers in Alaska or Hawaii. Also, to the extent

there may be some limited amount of incidental reception in Alaska, this does not suggest that

Alaska is within the coverage area of Sirius‘ satellite system. This would be akin to suggesting

that out—of—boundary listeners who sometimes can receive an FM station‘s signal beyond the

station‘s protected contour are entitled to protected reception of that signal (or reception via a

booster or translator), which of course they are not under the Commission‘s rules.

       Sirius‘ opposition to Mt. Wilson‘s petition does little more than beg the question: How

would Sirius service in Alaska or Hawaii via terrestrial repeaters be complementary to service

directly from its satellites if no one can receive SDARS service in Alaska or Hawaii? Indeed,

Hawaiian residents themselves would like to know.""

       Indeed, to the extent that Sirius happens to have customers in Alaska or (even less likely)

Hawaii because of incidental reception of service directed to Canada and the continental United

States, Sirius‘ approach would turn the Commission‘s concept of "complementary" on its head.

That is, Sirius‘ service from its satellites could be characterized as complementary (at best) to the

service delivered via the new terrestrial repeaters. Of course, this was the Commission‘s exact

concern when it prohibited when it required that repeaters be used only in conjunction with a

satellite system in order to prevent an SDARS system from transforming into an "independent

terrestrial DARS network." SDARS Order/Notice, 12 FCC Red at 5811. Accordingly, Sirius‘

request to use repeaters to launch satellite radio service in Alaska and Hawaii must be rejected.




5 See, e.g., Erika Engle, Satcaster Sirius Gets Serious About Serving Isles, Honolulu Star—
Bulletin (Nov. 12, 2006), stating: "Short of traveling to the mainland, the only way Hawaii
residents can hear Sirius‘ programming is via free, three—day trial online."


III.    Sirius‘ Alleged Need for Repeaters is Inconsistent with Commission Intent

        Sirius‘ proposed use of terrestrial repeaters in Alaska and Hawaii also varies from the

Commission‘s intended technical justification for repeaters. In the SDARS Order/Notice and

elsewhere, the Commission has repeatedly specified that the purpose of repeaters is to "transmit

the information from the satellite to overcome the effects of signal blockage and multipath

interference." Id. at 5810. These affects typically occur in urban canyons because of buildings,

or other locations such as in cars due to mountains, foliage, telephone polls, billboards, bridges,

tunnels, and adjacent trucks, among others. Sirius itself acknowledged these kinds of obstacles

in its application for approval ofits satellite system, stating that although the satellite will deliver

direct service in most circumstances, "it is still necessary in core urban areas and tunnels to

provide service by terrestrial repeaters.""" However, in this situation, Sirius wants to deploy

repeaters because Alaska and Hawaii are thousands of miles outside the coverage area of its

satellite system, resulting in an extremely low "look angle" and greatly diminished signal

strength into both states. In other words, Sirius is interested in using repeaters not to overcome

interference caused by buildings, mountains and the like, but to overcome the affect of the

curvature of the earth and the antenna patterns of their satellites. This is not what the

Commission had in mind when it authorized satellite radio providers to use terrestrial repeaters

as a means to improve reception. Sirius‘ purpose is to use repeaters to extend its coverage area.

The Commission should not accept Sirius‘ bootstrap request to expand Commission policy.

IV.    The Commission Should Closely Examine the Justification and Veracity of Sirius‘
       Application Given Sirius‘ Record of FCC Rules Violations

       The Commission should be suspicious of Sirius‘ representations in this STA request. In

only a few years of operation, Sirius has generated a long track record of violating the


‘© Modified Application at A—23.


Commission‘s rules, particularly with respect to its terrestrial repeater network. Specifically, in

October 2006, Sirius filed an application for STA approval of its "as—built" terrestrial repeater

network."" In this application, Sirius confessed to a host of problems with its repeater network,

including constructing at least 11 of its repeaters at sites that differed from those authorized by

the Commission. In eight cases, the repeaters were deployed at least one mile away from the

authorized location, and one repeater authorized for Lansing, Michigan was actually installed 67

miles away in Detroit. Sirius also deployed more transmission antennas, and at excessive

heights, than authorized by the Commission. Sirius 2006 STA Request, Exhibit. Despite Sirius‘

artful attempts to downplay the significance ofits breaches, it is inevitable that Sirius‘ unlawful

repeaters pose an unreasonable risk of interference to neighboring operations of Wireless

Communications Services ("WCS")."" However, rather than correcting its mistakes, Sirius has

asked the Commission to legitimize its illegal construction and operation of these repeaters.

Even more galling, only days after seeking a pardon for these transgressions, Sirius submitted a

Petition for Rulemaking that proposes final service rules for satellite radio repeaters and would

conveniently grandfather all 11 unlawful repeaters from any final rules the Commission may

ultimately adopt.‘" Sirius‘ Petition also would excuse Sirius from any obligation under its

existing STAs to protect WCS operations from interference. WCS Letter at 3.

       Sirius has also been under investigation for violating Commission rules governing the

production and distribution of their receiver equipment,"" which are designed to ensure that these



‘" Application for Space Station Special Temporary Authority, Sirius Satellite Radio Inc., File
No. SAT—STA—20061013—00121 (Oct. 13, 2006) ("Sirius 2006 STA Request").
  Letter from Paul J. Sinderbrand, Counsel to the WCS Coalition, to Marlene Dortch in File No.
SAT—STA—20061013—00122, filed Nov. 28, 2006 ("WCS Letter"), at 3
* Petition for Rulemaking for Rulemaking, and Comments, of Sirius Satellite Radio Inc., IB
Docket No. 95—91 (filed Oct. 17, 2006) at 6.
"° 47 C.F.R. Part 15.

                                                10


types of devices do not interfere with broadcast radio stations or other licensed spectrum users.

As a result of Sirius producing and distributing receiver equipment that violates — and in a

number of cases very greatly exceeds — Commission limits on the power levels for such

equipment, many listeners to terrestrial radio stations experience "bleedthrough" and receive the

Sirius signal without warning through their radios. As has been widely reported, the

Commission has received many complaints from both commercial and non—commercial listeners

who suddenly hear uncensored and unwelcome satellite radio programming on their car radios.*‘

        Sirius‘ proposed scheme for introducing service in Alaska and Hawaii is yet another

attempt at stretching the Commission‘s technical rules and policies well beyond the reasonable

limits of Commission intent. Accordingly, Sirius‘ asserted justification for operating repeaters in

Alaska and Hawaii must be carefully reviewed.

v.      Conclusion

        Sirius has not demonstrated that service from the proposed repeaters in Alaska and

Hawaii will be complementary to any service directly from its satellites into either state. Both

Alaska and Hawaii are unmistakably outside the footprint of Sirius‘ SDARS satellite system, and

Sirius has not documented any actual subscribers in either state. Any incidental reception in

these locations is not sufficient evidence of service. Since Alaska and Hawaii are outside of the

Sirius coverage area, there is nothing for the proposed repeaters to complement. Sirius has also

failed to illustrate the exact obstacles, whether natural or man—made, that are obstructing its

satellite service into Alaska and Hawaii. If in fact there are no such obstacles other than the

thousands of miles between the states and Sirius‘ satellite coverage area, then Sirius‘ request to




* See, e.g., A Mystery Heard on Radio: It‘s Stern‘s Show, No Charge, New York Times, January 26,
2007 at A17.



                                                11


install repeaters is unwarranted and Sirius should only be allowed to introduce service in Alaska

and Hawaii in a manner consistent with the Commission‘s rules, such as deploying another

satellite engineered to cover those locations. Finally, in light of Sirius‘ record of violating the

Commission‘s rules, and especially its STA authorizations for terrestrial repeaters, its motives

and plans for launching service in Alaska and Hawaii should be closely scrutinized.

       Accordingly, Sirius‘ application for an STA to install and operate terrestrial repeaters in

Alaska and Hawaii should be rejected.

                                               Respectfully submitted,

                                               NATIONAL ASSOCIATION OF
                                               BROADCASTERS
                                               1771 N Street, NW
                                               Washington, DC 20036
                                               (202) 429—5430

                                                cAAAz               C        UGZ._
                                              Marsha J. MacBride
                                              Jane E. Mago
                                              Lawrence A. Walke
Lynn Claudy
David Layer
NAB Science & Technology

March 19, 2007




                                                12


                                      Certificate of Service

I, Patricia Jones, hereby certify that I have caused copies of the foregoing Petition to Deny to be
served via U.S. Mail on this 19°" day of March 2007, on the party listed below:


Mr. Patrick L. Donnelly
Sirius Satellite Radio, Inc.
1221 Avenue of the Americas
36"" Floor
New York, NY 10020




                                                13



Document Created: 2007-03-22 10:36:22
Document Modified: 2007-03-22 10:36:22

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