Attachment Consolidated petitio

Consolidated petitio

PETITION FOR RECONSIDERATION submitted by EchoStar and Directsat

petitions for reconsideration

1996-12-26

This document pretains to SAT-STA-19960627-00088 for Special Temporal Authority on a Satellite Space Stations filing.

IBFS_SATSTA1996062700088_1158020

                                            Before the
                                                                                                                                                                    %E’é@%fi%fiEV
                             Federal Communications Commission
                                     Washington, D.C.
                                                                                                                                                                     DEC 2 6 1995

In the Matter of




                                                / No Ns Nes Nust Neue! Ne Nt Nes Neuet Newe! Nume! S Nene! Suaal SNust! Nt Nusd! Nus!
Directsat Corporation

Application for Special                                                                                                                 File No. 138—SAT—STA—96
Temporary Authority to
Operate a Direct Broadcast
Satellite System [ °:

In the Matter of

EchoStar Satellite Corporation

Application for Special                                                                                                                 File No. 139—SAT—STA—96
Temporary Authority to
Operate a Direct Broadcast
Satellite System




                   CONSOLIDATED PETITIONS FOR RECONSIDERATION


David K. Moskowitz                                                                                                                      Philip L. Malet
Senior Vice President and General Counsel                                                                                               Pantelis Michalopoulos
EchoStar Satellite Corporation                                                                                                          Steptoe & Johnson LLP
Directsat Corporation                                                                                                                   1330 Connecticut Avenue, N.W.
90 Inverness Circle East                                                                                                                Washington, D.C. 20036
Englewood, CO 80112                                                                                                                     (202) 429—3000

                                                                                                                                        Attorneys for EchoStar
                                                                                                                                        Satellite Corporation and
                                                                                                                                        Directsat Corporation

December 26, 1996


                                            sUMMaARY

                EchoStar Satellite Corporation ("EchoStar") and Directsat Corporation

("Directsat," collectively "EchoStar/Directsat") hereby petition the International Bureau for

reconsideration of the Bureau‘s Orders released November 26, 1996 in the above captioned

proceedings." In these two Orders, the Bureau denied EchoStar and Directsat their respective

requests for Special Temporary Authority ("STA") that would have allowed them to use currently

unused Direct Broadcast Satellite ("DBS") frequencies at the 119° W.L. orbital location. These

STAs would have permitted EchoStar and Directsat to use the full capacity of their two DBS

satellites and add a substantial number of DBS channels for the benefit of consumers across the

country.

                The Bureau‘s Orders run counter to one of the Commission‘s most fundamental

spectrum management policies —— full utilization of the orbit and spectrum resources. As the

Commission is aware, EchoStar and Directsat have invested hundreds of millions of dollars to

construct and launch two DBS satellites, each equipped with 16 transponders. These satellites are

capable ofusing all 32 available DBS channels at the 119° W.L. orbital location —— the 21 channels

assigned to EchoStar and Directsat plus 11 channels assigned to another company, Tempo .

Satellite, Inc. ("Tempo"), but currently unused. The Bureau‘s decisions would allow 11 of those

transponders to lie idle for an indefinite period of time.




 U         In the Matter of EchoStar Satellite Corporation Application for Special Temporary
 Authority to Operate a Direct Broadcast Satellite, Order, DA 96—1977 (rel. Nov. 26, 1996)
 ("EchoStar STA Denial"). In the Matter of Directsat Corporation Application for Special
 Temporary Authority to Operate a Direct Broadcast Satellite, Order, DA 96—1978 (rel. Nov. 26,
  1996) ("Directsat STA Denial").


               The Bureau‘s denial of the STA requests were inconsistent with past practice and

based upon incorrect factual findings. First, the Bureau incorrectly stated that the STA preyiously

granted to EchoStar had been intended only as a "temporary bridge" until Directsat‘s first satellite

was launched at the same orbital location. That rationale disregards not only the Commission‘s

standards in evaluating STA requests, but also the actual reasons for the Bureau‘s earlier STA

grant to EchoStar. These reasons included most prominently the Bureau‘s desire to allow

EchoStar "to offer more competition and more programming more quickly in the DBS service."*

The grant was further based on the Commission‘s goal of fostering competition in the

multi—channel video programming distribution ("MVPD") market. EchoStar and Directsat, a

success story vindicating the Commission‘s DBS policies, are nevertheless handicapped as a new

MVPD entrant —— even with the launch of Directsat‘s satellite —— by the fact that they have access

to only 21 full—CONUS DBS channels while the incumbent provider, DIRECTV/USSB, has

access to 32 channels. More importantly, EchoStar/Directsat soon will have to compete against

the planned digital packages of dominant cable operators offering several hundreds of video

channels. Thus, the reasons for the Bureau‘s earlier STA grant have not "disappeared," see

EchoStar STA Denial at 5, Directsat STA Denial at [ 5. They are still fully applicable and a

denial of EchoStar‘s and Directsat‘s latest STA requests run counter to their rationale.

                The second ground for the STA denials was the Bureau‘s concern that consumers

might be confused with "the reduction in service to subscribers that would result when Tempo

ultimately begins its own DBS operations." EchoStar STA Denial at ( 6, Directsat STA Denial at

 6. Even though EchoStar/Directsat were willing to apprise their customers of this eventuality


  * In the Matter of EchoStar Satellite Corporation Application for Special Temporary
  Authority to Operate a Direct Broadcast Satellite, DA 96—270 (rel. March 4, 1996) ("hoStar
   STA Grant") at 1.



                                                —ii—


(consistent with the Commission‘s STA precedent), the Bureau found that the language of the

proposed notice would "not suffice to overcome the resulting problems." Id. at [ 7. This is the

first time, however, that the Bureau has ever reviewed the adequacy of such a notice to

customers, let alone find such a notice deficient. Whenever the Commission has required STA

holders to notify customers of the possibility of service termination, it has not even asked them to

submit the language of the notice for prior approval. In any event, EchoStar/Directsat were and

remain willing to remedy any perceived lack of clarity of the previously proposed notice and make

the prospect of immediate service termination clearer to consumers. Indeed, EchoStar/Directsat

hereby submit more stringently worded language that provides additional clarity in that regard.

EchoStar/Directsat welcome any further improvements to the wording of the notice that the

Bureau might consider necessary. EchoStar and Directsat have consistently declared their

readiness to cease operation upon Tempo‘s launch of a satellite to 119° W.L.




                                                — 11 —


                                     TABLE QOF CONTENTS

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L.      BACKGROUND |.........22222222.222222l l2 2l e e e e e t k t e e t t en n e e e e e e k k e k e e e k e 6

II.     ARGUMENT ............2..22.2222266¥lk 6k¥ k66¥ k k66¥ 6k 6e e k tb 6e e d e k e e e e e n k n e d e k e e es 4

         A.      The STA Denials Are Inconsistent With Commission Precedent ................ 4

         B.      The Commission‘s STA Precedent is Fully Applicable to This Case ......... 222. 6

         C.      The Bureau Did Not Adequate Justify Its STA Denials ........................ 8

                   1.       The Public Interest Factors Supporting EchoStar‘s Initial STA
                            Grant Are Still Present Today ....................2.22222.....2.. ... 8

                   2.       The Proposed Notification Was an Inadequate Justification for
                            the STA Denialg ................2.22.22.222.2 6e k2 k k e e k e e e k e e e e 10

IIHH.     CONCLUSION .........2..2.222222222 222026 l 6k¥ e k e e e e k k 6k t k t n e k e d e e e n e e e en k e k e es 12


                                          Before the                       é%     .    .
                             Federal Communications Commission                  Ee E1 %jgD
                                       Washington, D.C.                                  —
                                                                             UEC 2 6 1998
                                                )
In the Matter of                                )
                                                )
Directsat Corporation                           )
                                                )
Application for Special                         )    File No. 138—SAT—STA—96
Temporary Authority to                          )
Operate a Direct Broadcast                      )
Satellite System                                )
                                                )
In the Matter of                                )
                                                )
EchoStar Satellite Corporation                  )
                                                )
Application for Special                         )    File No. 139—SAT—STA—96
Temporary Authority to                          )
Operate a Direct Broadcast                      )
Satellite System                                )
                                                )
                                                 )

TO:; The International Bureau



                   CONSOLIDATED PETITIONS FOR RECONSIDERATION


               Pursuant to Section 1.106 of the Commission‘s Rules, 47 C.F.R. § 1.106,

EchoStar Satellite Corporation ("EchoStar") and Directsat Corporation ("Directsat," collectively

"EchoStar/Directsat") hereby petition the International Bureau for reconsideration of the Bureau‘s

Orders released November 26, 1996 in the above captioned proceedings." In these Orders, the

Bureau denied EchoStar and Directsat their respective requests for Special Temporary Authority



L       In the Matter of EchoStar Satellite Corporation Application for Special Temporary
Authority to Operate a Direct Broadcast Satellite, Order, DA 96—1977 (rel. Nov. 26, 1996)
("EchoStar STA Denial"). In the Matter of Directsat Corporation Application for Special
Temporary Authority to Operate a Direct Broadcast Satellite, Order, DA 96—1978 (rel. Nov. 26,
1996) ("Directsat STA Denial").


("STA") that would have allowed them to use currently unused Direct Broadcast Satellite

("DBS") frequencies at the 119° W.L. orbital location. The requested STAs would have

permitted EchoStar and Directsat to use the full capacity of their two DBS satellites and add a

substantial number of DBS channels for the benefit of consumers across the country.

J.     BACKGROUND

               In 1988, EchoStar and Directsat applied to the Commission for DBS systems

utilizing 16 eastern and 16 western channels each. By Order released August 15, 1989, the

Commission granted EchoStar and Directsat conditional permits to provide DBS service "from

two or more satellites delivering 11 channels to each half of the United States, or from one or

more satellites delivering 11 channels to the continental United States." Continental Satellite

Corporation, 4 FCC Red. 6292, 6300 (1989). The Commission further provided, however; that

each of EchoStar and Directsat retained the right to "receive reservations for additional channels,

up to the total number of half—CONUS channels necessary to fulfill the proposal in its application,

if DBS allocations are surrendered by other permittees or canceled by the Commission."* _

EchoStar‘s and Directsat‘s applications remain pending with respect to the unsatisfied portion of

their request for 16 DBS channels each.

               Subsequent to the 1989 Continental Order, the Commission found that both

EchoStar and Directsat had satisfied the first prong of the Commission‘s due diligence test for its

eastern assignments: each had completed contracting for a 16—transponder satellite. The

Commission proceeded to assign 11 eastern channels to EchoStar (the odd—numbered assignments




4        Id. More recently the Commission decided not to allow EchoStar and Directsat to
exercise that right upon the cancellation of Advanced Communications Corporation‘s permit, in
order to make possible an auction of Advanced‘s channels. See generally Revision of Rules and
Policies for the Direct Broadcast Satellite Service, Report and Order, FCC 95—507 (rel. Dec. 15,
1995) (appeals pending).


1—21 at 119° W.L.) and 11 eastern channels to Directsat (including the ten even—numbered

assignments 2—20 at 119° W.L.). See EchoStar Satellite Corporation, 7 FCC Red. 1765, 1770

(1992). Directsat Corporation, 8 FCC Red. 7962, 7964 (1993). The remaining channels at that

orbital location (channels 22 through 32) were assigned to Tempo. Tempo Satellite, Inc., 7 FCC

Red. 6597, 6600 (1992).

               Subsequent to the merger between Directsat and an EchoStar affiliate," EchoStar

successfully launched its eastern satellite in late December 1995. In that same month, EchoStar

requested Special Temporary Authority to operate its satellite on channels 23, 25, 27, 29 and 31

(assigned to Tempo) in addition to EchoStar‘s 11 assigned channels. EchoStar Satellite

Corporation, File No. 22—SAT—STA—96, Minor Amendment to Request for Special Temporary

Authority (filed Dec. 4, 1996). As EchoStar explained, the requested STA would enable it to

offer a substantial expanded range of programming options, including educational and culturally

diverse programming that could otherwise not be accommodated within EchoStar‘s assigned

capacity. Seeid. at 2.

               Tempo filed comments in response to EchoStar‘s STA request. Tempo did not

oppose the request subject to a condition that EchoStar accepted: EchoStar would terminate

operations on channels assigned to Tempo upon launch of Tempo‘s satellite to 119° W.L. By

Order released March 4, 1996, the Bureau granted EchoStar‘s request subject to that condition.

               On June 24, 1996, EchoStar filed a request for an extension of its STA. On the

same date, Directsat requested Special Temporary Authority for its first satellite, scheduled for

launch in September 1996. That STA would have allowed Directsat to operate all 16

transponders of its satellite on its assigned channels plus six of the channels assigned to Tempo

(even—numbered 22—32). Tempo opposed these requests on various grounds. Directsat


*      Directsat Corporation and EchoStar Corporation, 10 FCC Red. 88 (1995).

                                                —3 .


successfully launched its first satellite in September 1996. On November 26, 1996, the Bureau

released the Orders in this proceeding denying EchoStar‘s and Directsat‘s STA requests.

L.     ARGUMENT

       A.      The STA Denials Are Inconsistent With Commission Precedent


               In Mobile Datacom Corporation, 10 FCC Red. 4552, 4553 (1995), the

Commission articulated the standard for evaluating STA requests in the satellite area: "If

temporary operations do not adversely affect other licensed satellites, the Commission readily

authorizes their use." Id. As the Commission has explained, "[alllowing the temporary use of

existing orbital resources will permit the public to receive services that would not otherwise be

available." Newcomb Communications, Inc., 8 FCC Red. 3631, 3632 (1993).

               This standard clearly is satisfied here. The DBS frequencies in question are

unused. EchoStar/Directsat are uniquely situated to put this resource to productive temporary

use. They have launched two satellites at the 119° W.L. orbital location equipped with enough

transponder capacity to use fully the available spectrum. Without an STA, 11 DBS channels will

continue to lie fallow and a total of 11 transponders on both satellites will be idle. Consumers will

be deprived of up to 70 channels of additional video programming that EchoStar/Directsat would

offer. At the same time, there is no question that the requested operation will not cause harmful

interference to any authorized user of the spectrum. EchoStar/Directsat have agreed to cease

operations immediately upon Tempo‘s launch of a satellite to 119° W.L.

               In similar circumstances, the Commission has regularly granted requests for special

temporary authority so long as the temporary operations do not adversely affect licensed satellite


systems.* Indeed, the Commission has previously allowed a DBS licensee to operate on channels

assigned another company where the DBS channels in question were unused. See In The Matter

of Hughes Communications Galaxy, Inc. Application for Special Temporary Authority for the

DBS—2A Direct Broadcast Satellite, 10 FCC Red. 9339 (1995).

               Underlying the Commission‘s decisions is its fundamental spectrum management

policies favoring the fullest possible interference—free use of the spectrum and orbital arc. Other

manifestations of these policies include the stringent financial standards imposed on satellite

licensees in certain services as well as the requirement of full frequency reuse for geostationary

FSS licensees. Because of reasons peculiar to the DBS service (including its uncertain

commercial prospects and the high cost of high—power DBS systems), the Commission has justly

found it inappropriate to impose the same stringent spectrum—efficiency rules on DBS permittees.

This makes it all the more imperative to encourage the fullest possible use of the spectrum by the

few DBS proponents that have managed to overcome the serious commercial and technical

hurdles characterizing the service.




4       See e.g., Newcomb Communications, Inc., 8 FCC Red. 3631 (1993) (granting Newcomb‘s
application for authority to construct and operate 10,000 transmit—only mobile earth stations in
the 1610—1626.5 MHz frequency band because there was no significant interference potential
between Newcomb‘s operations and the operations of others now using the band, but requiring
Newcomb to terminate operations immediately upon the launch of a satellite by a regularly
licenses Big LEO MSS provider in the same band); American Mobile Satellite Corp., 7 FCC Red.
942 (1992) (authority to provide interim land mobile satellite service in the lower L—band
frequencies granted with condition that interim service providers transition to dedicated upper
L—band system when it is brought into service); ARC Professional Services Group, 5 FCC Red.
5398 (Com Car. Bur. 1990) (applicant granted temporary authority to operate tracking and data
relay satellite system C—band transponders on a commercial basis until that orbital location was
ready to be occupied by a regularly assigned licensee); Satellite Business Systems, Mimeo No.
5207 (Com. Car. Bur. 1984) (licensee granted temporary authority to operate its SBS—4 satellite
at 101° W.L. to enable a customer to provide interim satellite service until 101° W. L. was ready
to be occupied by a regularly assigned fixed—satellite licensee).

                                                 — 5.


        B.      The Commission‘s STA Precedent is Fully Applicable to This Case

                In the course of its reasoning, the Bureau drew several distinctions between this

case and the Commission‘s STA grants in Newcomb and Mobile Datacom. None of these

distinctions, however, is relevant or justifies a different result here.

                First, the Bureau reasoned that in Newcomb and Mobile Datacom, the STAs

involved "a relatively small number of commercial customers . .. ." EchoStar STA Denial at ([ 8.

In fact, however, both Newcomb and Mobile Datacom received temporary authority to operate

up to 10,000 mobile earth stations —— a substantial number." In any event, it is not clear why "[i]t

would be far more difficult for millions of ordinary consumers to adapt to a reduction in service

than it would be for a small number of commercial or governmental organizations." EchoStar

STA Denial at 8. To the contrary, the "adaptation" would seem to be much more difficult in the

case ofNewcomb and Mobile Datacom: the subscribers of EchoStar would experience only a

reduction in the number of programming options available to them. They would continue to be

able to use their DBS dishes to receive up to 130 channels or programming. By contrast, the

customers of Newcomb and Mobile Datacom would find themselves with terminals that they

would no longer be able to use at all."

                The Bureau further stated that Mobile Datacom and Newcomb have the

opportunity to demonstrate non—harmful interference to the Big LEO licensees, "permitting

greater transition flexibility as Big LEO satellites deploy." Id. In fact, however, neither Mobile




x[      See Newcomb, 8 FCC Red. at 363; Mobile Datacom, 10 FCC Red. at 4553.

S       Indeed, both Newcomb and Mobile Datacom received authority to construct and operate
10,000 terminals each. Further, Newcomb recently received additional temporary authority to
add a link to its terminals, allowing a two—way service. Newcomb Communications, Inc., 11 FCC
Red. 3084 (1996). This additional authority would seem to make the eventual transition process
even more complex for Newcomb‘s customer compared to the temporary authority requested by
EchoStar, which involves use of existing licensed receive—only terminals.

                                                   —6—


Datacom nor Newcomb was given much transition flexibility: they were both required to _

terminate operations "on the date on which a regularly licensed ‘Big LEO‘ provider in the

1610—1626.5 MHz frequency band launches its first satellite." Mobile Datacom, 10 FCC Red. at

4554. See also Newcomb, 8 FCC Red at 3634 ("This authorization will terminate on the date on

which a regularly licensed MSS/RDSS provider in the 1610—1626.5 frequency band launches the

first satellite in the system").

                 Nor does it make any difference that EchoStar and Directsat are just beginning

their license periods, whereas the satellites involved in Mobile Datacom and Newcomb were

approaching the end of their licensed service lives, see EchoStar STA Denial at ( 8.

EchoStar/Directsat will be fully prepared to cease operations upon the launch of Tempo‘s satellite

to 119° W. L. Likewise, the certainty of harmful interference if EchoStar were to continue to

operate over Tempo‘s channels after Tempo launches its satellite to the same location is not

relevant. By the terms of the STA that EchoStar and Directsat have requested,

EchoStar/Directsat will cease temporary operations upon Tempo‘s launch. Nor can Mobile

Datacom and Newcomb be fairly read to apply only where the licensed future user of the

frequencies is a non—geostationary satellite system. First, the standard of no harmful interference

equally applies regardless of the satellite orbit. Second, the Commission has granted STAs even

when the same orbital location was to be occupied by a regularly licensed geostationary satellite.

See ARC, 5 FCC Red. at 5398. See also Columbia Communications Corporation, File No.

127—SAT—STA—96, Order and Authorization, DA 96—2139 (rel. Dec. 20, 1996) (STA extension

granted pending negotiations with INTELSAT concerning the future use of geostationary orbital

slot).


                In short, the Commission‘s STA precedent warrants grant of EchoStar‘s and

Directsat‘s requests. As will be shown below, the abandonment of this precedent is inappropriate

in the circumstances of this case.

        C.      The Bureau Did Not Adequate Justify Its STA Denials

                Notwithstanding its clear standards and practice, the Bureau erroneously denied

EchoStar/Directsat‘s requests on two grounds. First, according to the Bureau, EchoStar‘s initial

STA had been intended only as a "temporary bridge" allowing EchoStar to provide 16 channel

service until the launch of Directsat‘s first satellite. With the launch of that satellite, "the original

basis for the STA grant has disappeared . . .." EchoStar STA Denial at 5, Directsat STA

Denial at [ 5. Second, the Bureau reasoned that "the reduction in service to subscribers that

would result when Tempo ultimately begins its own DBS operations would likely cause consumer

confusion." Id. at 6. This reasoning misstates the basis for its earlier STA grant, creates new

requirements not previously imposed as prerequisites to obtaining an STA, and disregards the

Commission‘s spectrum efficiency policies in the satellite field.

                1.      The Public Interest Factors Supporting EchoStar‘s Initial STA Grant
                        Are Still Present Today

                The Bureau has unfortunately misread its earlier Order granting to EchoStar an

STA to operate over 16 DBS channels at 119° W. L. That STA was not intended, as the Bureau

now claims, only to provide a "temporary bridge." In fact, the principal reasons for granting

EchoStar an STA are still present today and militate strongly in favor of granting the requested

STAs today.

                The Bureau did not grant to EchoStar an STA solely to provide a "temporary

bridge" until the launch of Directsat‘s first satellite. The March 4, 1996 Order had used this

phrase only to explain why a customer notification was not necessary. The Bureau observed that


the STA allowing operation over 16 channels would be "acting as a temporary bridge" to .

EchoStar/Directsat‘s ultimate 21 channels. See EchoStar STA Grant at 6. Therefore,

customers were not likely to lose channel capacity and no notice was necessary. Now that

Directsat‘s satellite has been launched, the reason for not requiring a customer notification is

admittedly no longer applicable, and EchoStar/Directsat have been and remain willing to comply

with such a requirement as a condition for receiving the requested STA‘s.

                The primary reason for "[g]rant of this STA request .. . will . .. enable EchoStar

to offer more competition and more programming more quickly in the DBS service." Id. at [ 1.

The Order went on to cite to EchoStar‘s assertion that the STA "would serve the public interest

by allowing its first satellite to offer a substantially expanded range of programming options,

including educational and culturally diverse programming that could not otherwise be

accommodated." Id. at 2. It also invoked EchoStar‘s claim that the STA would "allow it to

better compete with DIRECTV and USSB, which together operate using substantially more

channels than are assigned to EchoStar." Id. In the key paragraph setting forth its rationale, the

Bureau agreed with EchoStar:

                Grant of EchoStar‘s request may enable it to offer a more
                comprehensive and competitive initial DBS service to the public by
                making use of all of its available transponder capacity at 119° W.L.
                The Commission has recently reaffirmed its commitment to
                fostering competition in the multichannel video programming
                distribution market, and grant of this STA in the special
                circumstances of this case will further that objective.

Id. at [ 5 (footnote omitted).
                The same need to foster MVPD entry and competition applies even more so today.

EchoStar and Directsat are a success story vindicating the Commission‘s DBS regulatory policies

and its efforts to promote competition in the MVPD market. These two entrepreneurial

companies have persevered and launched two DBS satellites when much better financed DBS


proponents have failed. EchoStar and Directsat are now competing vigorously in the MVPD

market. They are, however, seriously handicapped by the headstart of the joint venture of

DIRECTV/USSB, which has access to substantially more spectrum than EchoStar/Directsat. In

addition, EchoStar and Directsat will have to compete against the planned digital offerings of

several hundreds of channels by cable operators —— whose dominance in the MVPD market the

Commission has been asked by Congress to curb. The Commission‘s earlier promise to eliminate

these capacity disparities by assigning additional CONUS channels to EchoStar/Directsat has not

come to fruition. Although it is hardly enough, the requested STA would work toward

temporarily equalizing the spectrum inequities through the use of frequencies unused by anyone

else.

               The Commission‘s earlier grant of an STA to EchoStar was made precisely in

recognition of EchoStar/Directsat‘s need for such a level playing field. Contrary to the Bureau‘s

latest Orders, Directsat‘s satellite still leaves EchoStar/Directsat with only 21 DBS channels

versus DIRECTV/USSB‘s 32 channels and the substantially greater future digital capacity of cable

operators.

               2.      The Proposed Notification Was an Inadequate Justification for the
                       STA Denials

               The Bureau‘s remaining other ground for its STA denials was a perceived concern

with customer confusion. The Bureau observed that EchoStar/Directsat may "lose a significant

portion of the programming provided by EchoStar/Directsat upon launch of Tempo‘s satellite,"

EchoStar/Directsat STA Denials at 1 6, and found that "the language proposed by

[EchoStar/Directsat] to explain to subscribers the reduction in service will not suffice to

overcome the resulting problems." Id. at [ 7 (footnote omitted).




                                                — 10 —


               A denial of an STA request on account of insufficiently clear notification language

appears to be unprecedented. In the past, when the Commission has required an STA holder to

notify its customers of the prospect of termination of service, it did so without even asking to

review and approve the notification language. See e.g., Newcomb, 8 FCC Red. at 3634

(Newcomb "is required to inform its customers that service is being provided pursuant to a grant

of interim authority and will terminate pursuant to the conditions specified in paragraph 15(a),

above."); Mobile Datacom, 10 FCC Red. at 4553 (1995) ("We also require MDC to inform its

customers that service will terminate upon the launch of a regularly licensed Big LEO satellite.");

Newcomb II, 11 FCC Red. at 3086. As mentioned above, a denial of an STA on the basis of

unclear notice language is all the more unjustified here because the risk of customer confusion is,

if anything, less than in the cases ofNewcomb and Mobile Datacom. In this case, consumers will

only be facing a reduction of service. Indeed, because the additional channels will be used, in

part, to provide pay—per—view offerings, part of this service reduction will only be a decrease in

customers‘ pay—per—view choices. While the addition of pay—per—view options would add

substantial temporary value to EchoStar/Directsat‘s service offerings, the eventual reduction in the

number of such choices is unlikely to cause disruption or customer confusion." By contrast, in

Newcomb and Mobile Datacom consumers were facing the prospect of total termination of

service.

                In any event, EchoStar/Directsat are willing to respond to the Bureau‘s concerns

over the perceived lack of clarity in the previously proposed notification language. Specifically,

EchoStar/Directsat submit the following language for the Bureau‘s consideration:


4       EchoStar and Directsat would also use the requested STAs to provide ethnic and
culturally diverse programming. Indeed, with respect to such programming, the STAs would
effectively be acting as a "temporary bridge" to the capacity that will eventually become available
on the first satellite of Direct Broadcasting Satellite Corporation, scheduled to be completed in
1997.

                                                — 11 —


               Channels __, __ and __ (and pay—per—view options __, __ and __)
               are only temporarily available. The DISH Network‘s regulatory
               authority to provide these channels will expire on             [180
               days from day of grant]. In addition, the DISH network may be
               required to cease transmitting programming over these channels
               earlier than that date. Therefore, the channels will cease to be
               available to you on or before            without any other prior
               notice. Upon such termination, we will adjust your subscription
               charge as appropriate to reflect the reduction in the number of
               channels available to you. Ifyou have any questions, please call us
               toll—free at 1—800—333—DISH.

               This more stringent language describes the loss of programming in the strongest

terms as a definite future event that will happen, not as an eventuality that may occur (the old

language, to which the Bureau objected, could be read as stating only that the DISH network

might "be required to cease programming," see EchoStar Denial Order at [ 7). It further sfates

unequivocally that this reduction in service will be without further prior notice, thus dispensing

with the arguable vagueness of the prior formulation ("we will provide you notice as far in

advance as reasonably practicable"). Nor does it even mention the Commission, thereby reducing

the risk of burdening the agency with complaints." EchoStar/Directsat believe that the proposed

notice, as worded, is sufficiently clear to avert any customer confusion. Nevertheless,

EchoStar/Directsat are willing to accept any further clarifications that the Bureau deems

appropriate as conditions to their STAs.

III.    CONCLUSION

               For the foregoing reasons, the Bureau should reconsider and grant the STA

requests of EchoStar and Directsat, subject to any condition the Bureau considers appropriate,




/                                     «          —        +
&       For the same reason, Tempo is not mentioned either, and Tempo‘s expressed concerns
with receiving complaints (see EchoStar STA Denial at 1 7) are completely unfounded.

                                                —12 —


including the termination of operations upon Tempo‘s launch of a satellite to 119° W.L. and a

clear customer notification requirement.




David K. Moskowitz                                    Philip L. Malet
Senior Vice President and General Counsel             Pantelis Michalopoulos
EchoStar Satellite Corporation                        Steptoe & Johnson LLP
Direcsat Corporation                                  1330 Connecticut Avenue, NW.
90 Inverness Circle East                              Washington, D.C. 20036
Englewood, CO 80112                                   (202) 429—3000

                                                      Attorneys for EchoStar
                                                      Satellite Corporation and
                                                      Directsat Corporation




December 26, 1996




                                              —13 —


                                CERTIFICATE OF SERVICE

               I hereby certify that on this 26th day of December 1996, I caused copies of the

foregoing pleading to be served by First Class U.S. Mail to the following:
Chairman Reed E. Hundt                           *Fern Jarmulnek
Federal Communications Commission                International Bureau
1919 M Street, NW.                               Federal Communications Commission
Washington, D.C. 20554                           2000 M Street, NW.
                                                 Washington, DC 20554

Commissioner Rachelle Chong                       *Suzanne Hutchings
Federal Communications Commission                International Bureau
1919 M Street, NW.                               Federal Communications Commission
Washington, D.C. 20554                           2000 M Street, NW., Room 505¥A
                                                 Washington, D.C. 20554

Commissioner James Quello                        *John Stern
Federal Communications Commission                International Bureau
1919 M Street, NW.                               Federal Communications Commission
Washington, D.C. 20554                           2000 M Street, NW., Room 819A
                                                 Washington, D.C. 20554

Commissioner Susan Ness                           *Christopher Murphy
Federal Communications Commission                 International Bureau
1919 M Street, NW.                                Federal Communications Commission
Washington, D.C. 20554                            2000 M Street, NW., Room 579
                                                  Washington, D.C. 20554

*Donald Gips, Chief                               *Richard E. Wiley
International Bureau                              Todd M. Stansbury
Federal Communications Commission                 Wiley, Rein & Fielding
2000 M Street, NW., Room 800                      1776 K Street, NW.
Washington, D.C. 20554                            Washington, D.C. 20006

*Thomas S. Tycz
International Bureau
Federal Communications Commission
2000 M Street, NW., Room 811




                                                       W           Yule
Washington, D.C. 20554



                                                      M/g D. Spefk [

* Service by hand



Document Created: 2016-11-10 16:50:41
Document Modified: 2016-11-10 16:50:41

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