3083329_4.pdf

LETTER submitted by SES Americom, Inc.

Letter

2010-06-04

This document pretains to SAT-PDR-20070129-00024 for Petition for Declaratory Ruling on a Satellite Space Stations filing.

IBFS_SATPDR2007012900024_820951

                                                                                                             Hogan Lovells US LLP
                                                                                                             Columbia Square
                                                                                                             555 Thirteenth Street, NW
                                                                                                             Washington, DC 20004
                                                                                                             T +1 202 637 5600
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                                                                                                             www.hoganlovells.com




June 4, 2010


By Electronic Filing

Ms. Mindel De La Torre
Chief, International Bureau
Federal Communications Commission
445 12th Street, S.W.
Washington, D.C. 20554

Re:              SES Americom, Inc., Petition for Declaratory Ruling to Serve the U.S. Market Using
                 BSS Spectrum from the 105.5° W.L. Orbital Location,
                 File No. SAT-PDR-20070129-00024, Call Sign S2731

Dear Ms. De La Torre:

SES Americom, Inc., (“SES Americom,” doing business as “SES WORLD SKIES”),1 respectfully
requests immediate grant of its above-referenced petition for a declaratory ruling authorizing U.S.
service using a new Direct Broadcast Satellite (“DBS”) spacecraft to be positioned at 105.5° W.L.
(the “AMC-20 Petition”). Grant of the AMC-20 Petition is required under controlling Commission
precedent, and there is no basis for any further delay.

                                                                         BACKGROUND

SES WORLD SKIES was the first operator to propose introduction of new capacity for DBS service
through the deployment of satellites at reduced orbital spacing. SES WORLD SKIES initially sought
to serve the U.S. using a DBS satellite to be located at 105.5° W.L. more than eight years ago, in
April 2002.2 Other applicants followed suit: EchoStar requested a U.S. license for a DBS satellite at

1
    On September 7, 2009, SES S.A. announced that the newly integrated operations of its two
    indirect subsidiaries, New Skies Satellites B.V. and SES Americom would be conducted under a
    single brand name, SES WORLD SKIES. The new brand name does not affect the underlying
    legal entities that hold Commission authorizations or U.S. market access rights.
2
    SES Americom, Inc., Petition for Declaratory Ruling to Serve the U.S. Market Using BSS
    Spectrum from the 105.5° W.L. Orbital Location, FCC File Nos. SAT-PDR-20020425-00071, SAT-
    AMD-20051116-00219, and SAT-AMD-20060120-00006 (“AMC-14 Petition”). Because of a
    technical defect, the AMC-14 Petition was dismissed without prejudice to refiling. See Letter of
    Robert G. Nelson to Nancy J. Eskenazi, DA 06-2438, dated Nov. 29, 2006 (“AMC-14 Letter”). The
    Commission waived the freeze on DBS filings to permit resubmission of the request for U.S.
    market access from 105.5° W.L., AMC-14 Letter at 3, and SES WORLD SKIES filed the AMC-20
    Petition in accordance with that waiver.
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Ms. Mindel De La Torre                           -2-                                      June 4, 2010



86.5° W.L. in 2003,3 and in 2005 Spectrum Five sought U.S. market access for two Netherlands-
licensed DBS satellites to be positioned at 114.5° W.L.4

In 2006, the Commission initiated a rulemaking proceeding on DBS licensing, including
consideration of issues relating to DBS operations at reduced orbital spacing.5 The Commission
made clear, however, that resolution of the rulemaking was not a prerequisite to action on
applications for DBS satellites to operate with reduced spacing: “[G]iven our general statutory
authority under Sections 308 and 309 of the Communications Act, coupled with the application filing
requirements and rules regarding non-interference showings, we may process the existing DBS
applications provided that they are complete and consistent with the public interest, convenience
and necessity.”6

Pursuant to that explicit direction, the International Bureau in late 2006 granted both the EchoStar
86.5 Application and the Spectrum Five 114.5 Petition.7 In each case, the Bureau determined that
grant was in the public interest because consumers would benefit from “more satellite programming
choices, more alternatives in subscription video providers and services at reduced prices.”8 The
decisions expressly held that action on the applications prior to resolution of the issues raised in the
DBS Notice was appropriate and within the Bureau’s delegated authority.9 The Bureau rejected
arguments that the applications did not comply with Commission rules and that action was
premature while the rulemaking was pending and prior to completion of coordination with adjacent
DBS operations.10 The full Commission later affirmed both the EchoStar 86.5 Order and the
Spectrum Five Order.11



3
   EchoStar Satellite L.L.C., Application to Construct, Launch, and Operate a Direct Broadcast
   Satellite at the 86.5° W.L. Orbital Location, File No. SAT-LOA-20030609-00113, Call Sign S2454
   (the “EchoStar 86.5 Application”).
4
   Spectrum Five, LLC, Petition for Declaratory Ruling to Serve the U.S. Market Using Broadcast
   Satellite Service (BSS) Spectrum from the 114.5° W.L. Orbital Location, File Nos. SAT-LOI-
   20050312-00062/0063, Call Signs S2667 & S2668 (the “Spectrum Five 114.5 Petition”).
5
   Amendment of the Commission’s Policies and Rules for Processing Applications in the Direct
   Broadcast Satellite Service, Feasibility of Reduced Orbital Spacing for Provision of Direct
   Broadcast Satellite Service in the United States, IB Dkt No. 06-160, FCC 06-120, Report No. SPB-
   196, rel. Aug. 18, 2006 (“DBS Notice”).
6
   Id. at ¶ 21 (footnote omitted).
7
   See EchoStar Satellite L.L.C., Application to Construct, Launch, and Operate a Direct Broadcast
   Satellite at the 86.5° W.L. Orbital Location, Order and Authorization, DA 06-2440, 21 FCC Rcd
   14045 (IB 2006) (“EchoStar 86.5 Order”) ;Spectrum Five, LLC, Petition for Declaratory Ruling to
   Serve the U.S. Market Using Broadcast Satellite Service (BSS) Spectrum from the 114.5° W.L.
   Orbital Location, Order and Authorization, DA 06-2439, 21 FCC Rcd 14023 (IB 2006) (“Spectrum
   Five Order”).
8
   EchoStar 86.5 Order at ¶ 1; see also Spectrum Five Order at ¶ 1.
9
   EchoStar 86.5 Order at ¶¶ 8-10; Spectrum Five Order at ¶¶ 5-8.
10
   EchoStar 86.5 Order at ¶¶ 8-18; Spectrum Five Order at ¶¶ 5-41.
11
   See EchoStar Satellite Operating Corp. and Spectrum Five, LLC, Memorandum Opinion and
   Order, FCC 08-64, 23 FCC Rcd 3252 (2008) (“EchoStar/Spectrum Five Affirmation Order”).


Ms. Mindel De La Torre                         -3-                                     June 4, 2010



But for a discrete technical flaw, SES WORLD SKIES’ AMC-14 Petition would have been eligible for
grant in November 2006, at the same time as the EchoStar 86.5 Application and the Spectrum Five
114.5 Petition. The Satellite Division dismissed the AMC-14 Petition due to the flaw but authorized
resubmission of the underlying request and waived the DBS application freeze that had been
imposed in 200512 to permit refiling.13 Pursuant to that waiver, SES WORLD SKIES promptly
submitted the AMC-20 Petition in January 2007. DIRECTV Enterprises, LLC (“DIRECTV”) was the
only party to object to the AMC-20 Petition,14 and the pleading cycle in the proceeding was
completed over three years ago, in April 2007.

            THE BUREAU SHOULD IMMEDIATELY GRANT THE AMC-20 PETITION

There is no legitimate obstacle to immediate grant of the AMC-20 Petition. To the contrary, each of
the arguments that DIRECTV raised in its pleadings concerning AMC-20 has been rejected by the
Bureau in the EchoStar 86.5 Order and Spectrum Five Order, and those decisions have been
affirmed by the full Commission. In light of this controlling precedent, the Bureau should authorize
U.S. market access for AMC-20 pursuant to the same terms and conditions imposed in the
Spectrum Five market access proceeding.

The Bureau has authority to act pending resolution of the DBS Notice. As a threshold matter, it
is clear that the Bureau need not await completion of the pending rulemaking proceeding before
granting the AMC-20 Petition, as DIRECTV has claimed.15 This argument was the cornerstone of
DIRECTV’s challenge to the Spectrum Five Order, and was conclusively rejected by the full
Commission.

Specifically, in its application for review of the Spectrum Five Order, DIRECTV asserted that the
Bureau had acted “in a manner specifically foreclosed by the full Commission’s construction of the
applicable processing rules” and had “addressed novel questions of law and policy that should have
been left to the full Commission.”16 DIRECTV alleged that under the policies set forth in the DBS
Notice, Spectrum Five’s request for market access could not be granted because the proposed
Spectrum Five satellites would affect DIRECTV’s operations under International Telecommunication
Union (“ITU”) rules, and Spectrum Five had not yet coordinated with DIRECTV.17




12
   See Direct Broadcast Satellite (DBS) Service Auction Nullified: Commission Sets Forth Refund
   Procedures for Auction No. 52 Winning Bidders and Adopts a Freeze on All New DBS Service
   Applications, Public Notice, FCC 05-213 (rel. Dec. 21, 2005).
13
   AMC-14 Letter at 3.
14
   See Opposition of DIRECTV Enterprises, LLC, File No. SAT-PDR-20070129-00024, filed Mar. 26,
   2007 (“DIRECTV Opposition”); Reply of DIRECTV Enterprises, LLC, File No. SAT-PDR-
   20070129-00024, filed Apr. 12, 2007 (“DIRECTV Reply”).
15
   DIRECTV Opposition at 4-5.
16
   Application for Review of DIRECTV Enterprises, LLC, File Nos. SAT-LOI-20050312-00062/0063,
   Call Signs S2667 & S2668, filed Dec. 29, 2006 (“DIRECTV Application for Review”) at 1.
17
   Id. at 2-3.


Ms. Mindel De La Torre                          -4-                                      June 4, 2010



The Commission disagreed with DIRECTV and ruled that the Bureau “properly acted within the
scope of its delegated authority when it granted Spectrum Five’s petitions and EchoStar’s
application.”18 The Commission explained that:

                       The Bureau conditioned the grants so that Spectrum Five and
                       EchoStar may not operate in a manner that affects other DBS
                       operators unless they first coordinate with affected operators.
                       This condition is fully consistent with our obligations under
                       ITU regulations, and is sufficient to provide all due
                       interference protection to other DBS operations.19

This precedent clearly establishes that grant of the AMC-20 Petition is consistent with the terms of
the DBS Notice and within the Bureau’s authority.

Grant of the AMC-20 Petition with a coordination condition is in the public interest. Prior
Commission decisions also dispose of DIRECTV’s claim that authorization of DBS satellites at
reduced spacing is inconsistent with the interests of U.S. consumers.

As noted above, both the EchoStar 86.5 Order and the Spectrum Five Order expressly determined
that authorizing new DBS networks at reduced orbital spacing could enhance consumer welfare by
leading to additional service options and lower prices.20 In its pleadings concerning AMC-20,
DIRECTV nevertheless alleged that U.S. consumers could be harmed by introduction of new DBS
capacity at reduced spacing because of interference with the offerings of DBS incumbents.21

The EchoStar/Spectrum Five Affirmation Order rejected assertions that the potential for interference
from new DBS entrants warranted delaying or denying requests for authorization. Specifically, the
Commission determined that the Bureau’s grants of the Spectrum Five 114.5 Petition and EchoStar
86.5 Application were consistent with “its normal practice of imposing conditions, as appropriate, in
order to address interference concerns.”22 The coordination condition imposed by the Bureau, the
Commission found, was sufficient to ensure that “operations will not affect other systems except
upon an agreed basis.”23

Grant of the AMC-20 Petition with a similar condition, requiring that SES WORLD SKIES coordinate
any operations that would affect an incumbent system under the ITU rules, is therefore consistent
with Commission policies and the public interest.

The AMC-20 Petition conforms to Commission rules. The Commission has likewise rejected
arguments raised by DIRECTV regarding new entrants’ compliance with the Commission’s Part 25
rules for DBS systems.


18
   EchoStar/Spectrum Five Affirmation Order, 23 FCC Rcd at 3255 (¶ 8).
19
   Id.
20
   EchoStar 86.5 Order at ¶ 1; Spectrum Five Order at ¶ 1.
21
   DIRECTV Opposition at 2-3; DIRECTV Reply at 1.
22
   EchoStar/Spectrum Five Affirmation Order, 23 FCC Rcd at 3255 (¶ 10).
23
   Id.


Ms. Mindel De La Torre                            -5-                                      June 4, 2010



In its pleadings with respect to the AMC-20 Petition, DIRECTV claimed that the proposal failed to
comply with two Commission rules: Section 25.114(b), which requires that each satellite application
be a “concrete proposal;”24 and Section 25.114(d)(13)(i), which requires submission of information
regarding a DBS network’s ability to operate if other systems filed with the ITU were implemented.25
In each case, DIRECTV pointed to the same underlying issue, suggesting that because AMC-20 had
not yet been coordinated with DIRECTV, the technical information provided was not sufficiently
detailed to meet the terms of the rules.26

DIRECTV made identical arguments regarding the Spectrum Five 114.5 Petition,27 and the Bureau
considered and rejected them. In particular, the Bureau emphasized that completion of coordination
with U.S. DBS systems is not a prerequisite for grant of market access to a new DBS entrant.28 The
Commission later affirmed this finding, observing that it “routinely grants applications subject to
conditions concerning the subsequent completion of coordination, including applications involving
access to the U.S. market by foreign-licensed satellites.”29 The Commission has never held that
coordination must be completed prior to action on a DBS application in order to make the application
sufficiently specific to comply with the terms of Section 25.114.

The Bureau is required to accord the same treatment to similarly situated applicants. Under
long-standing principles of administrative law, the Commission is required to treat similarly situated
applicants similarly.30 Having corrected the technical defect in the original AMC-14 Petition, SES
WORLD SKIES is entitled to have its AMC-20 Petition processed promptly and granted under the
same terms and conditions that were imposed in the Spectrum Five Order.




24
   47 C.F.R. § 25.114(b).
25
   47 C.F.R. § 25.114(d)(13)(i).
26
   See DIRECTV Opposition at 4 & 6-7.
27
   See Reply of DIRECTV Enterprises, LLC, File Nos. SAT-LOI-20050312-00062/0063 (filed June 8,
   2005) at 3 (discussing Sections 25.114(b) and 25.114(d)(13)(i) and alleging that “Spectrum Five has
   the burden to demonstrate that its system as proposed – not as it might be revised in the future as a
   result of coordination – could operate harmoniously with DBS systems already in the Region 2 Plan.”)
   (emphasis in original).
28
   Spectrum Five Order at ¶ 31 (“We reject DIRECTV’s argument that we cannot grant market
   access prior to completion of coordination with U.S. operators.”) (footnote omitted).
29
   EchoStar/Spectrum Five Affirmation Order, 23 FCC Rcd at 3255-56 (¶ 11) (footnotes omitted).
30
   See, e.g., Adams Telcom, Inc. v. FCC, 38 F3d 576, 581 (DC Cir 1994) (The court has reminded
   the FCC “of the importance of treating similarly situated parties alike or providing an adequate
   justification for disparate treatment.”) (citations omitted).


Ms. Mindel De La Torre                         -6-                                   June 4, 2010



                                         CONCLUSION

The AMC-20 Petition poses no novel questions of fact or law. To the contrary, the Bureau has
considered and rejected all the arguments that have been raised in opposition to the petition, and
the Bureau’s holdings have been affirmed by the Commission. Under these circumstances, the
Bureau should grant the AMC-20 Petition without further delay.

Respectfully submitted,

/s/ Karis A. Hastings

Karis A. Hastings

Counsel for SES Americom, Inc.
karis.hastings@hoganlovells.com
D +1.202.637.5767

cc:    William M. Wiltshire, Counsel to DIRECTV



Document Created: 2010-06-04 14:05:21
Document Modified: 2010-06-04 14:05:21

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