Attachment reply

reply

REPLY submitted by EchoStar

reply

2005-06-22

This document pretains to SAT-MOD-20050513-00103 for Modification on a Satellite Space Stations filing.

IBFS_SATMOD2005051300103_441523

In the Matter of                                )
                                                )
ECHOSTAR       L.L.C.
       SATELLITE
                                                1
Application for Special Temporary Authority )
to Conduct Telemetry, Tracking, and Command )
Operations during the Relocation of EchoStar 4 )
to the 77" W.L. Orbital Location;              )
                                                )
Application for Modification of             )
Direct Broadcast Satellite Authorization
To Permit Long-Term Cessation of Operations )
On Three DBS Channels at the 157" W.L.      )
Orbital Location; and                       1
Application for Modification of Earth Station )      File No. SES-MFS-20050527-00662
Authorization to add the EchoStar 4 Satellite at )   Call Sign: E020306
77" W.L. as a Point of Communication.            )


To: The International Bureau


    REPLY TO DIRECTV COMMENTS ON PETITION FOR RECONSIDERATION

       Pursuant to Section 1.lo6 of the Rules, 47 C.F.R. 9 1.106, EchoStar hereby replies to the

Comments of DIRECTV Enterprises, LLC ("DIRECTV") on Echostar's Petition for

Reconsideration.' DIWCTV should not be heard in its attempt to shut the door for its

competitors to obtain substantially the same authorizations that DIRECTV has already received

from the Commission. The difference that DIRECTV cites between the instant request and

DIRECTV's use ofthe 82" W.L. orbital slot is that, in DIRECTV's case, the satellite would

        DIRECTV Comments on Petition for Reconsideration, File Nos. SAT-STA-2005032 1-
        I

00068, SAT-MOD-20050513-00103, and SES-MFS-20050527-00662 (filed June 20,2005)
("Comments").


                                                                     Doc. #1544472 v.3-6122105 07:06PM


"ensure continuity of service" to Canadian consumers. Here, DIRECTV says, there is no such

"concrete proposal" to serve Mexican consumers. Setting aside the question of the

Commission's authority to weigh the Mexican against the Canadian national interest (an issue

DIRECTV does not discuss), DIRECTV is wrong on the facts. The Echostar 4 satellite will in

fact be used expeditiously to provide service to Mexican consumers. In fact, the esidence of the

Mexican public interest is much stronger here than the proof of the Canadian public interest was

in the DIRECTV case. That evidence comes from the Mexican government -- a more

authoritative source than DIRECTV's private assertions about what is good for Canada.

       Nor is it correct that EchoStar's proposal to serve the southern United States is any less

concrete than DIRECTV's proposal to serve the United States from the Canadian 72.5" W.L.

slot. Local-into-local service is very important, but the Commission has long recognized that the

wonderful variety of multi-channel DBS services, including international ethnic programming, is

more broadly in the public interest. Hispanic-language programming is very attractive to huge

populations of consumers in several southern states, and there is no basis for discounting the

importance of this programming. In any event, the Commission has recognized the value of

affording DBS providers flexibility in structuring their offerings.

       In short, service to Mexico and service to the U.S. provide two independent bases why

the instant STA request should be granted.

                                          DISCUSSION

       In its Comments, DIRECTV attempts to distinguish the Bureau's grant of its earlier

applications to move two DBS satellites to Canadian orbital slots from the denials of the above-

captioned applications. DIRECTV also urges the Bureau to consider EchoStar's STA request to

move EchoStar 4 to a Mexican orbital location at 77" W.L. in conjunction with EchoStar's soon-



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                                                                       DOC.#1544472 v.3-6122105 07:06 PM


to-be-filed blanket receive-only earth station application to provide service into the U.S. fiom

that slot. DIREC'TV's comments should be rejected for the reasons stated below.

       First, the public interest benefits of moving EchoStar 4 to 77" W.L. are not only

comparable but far superior to those identified by the Bureau when it granted DIECTV's

applications to move its DBS satellites to two Canadian orbital locations. In those cases, the

Bureau found that a move of DIRECTV 3 to 82" W.L. was in the public interest because the

satellite provided an immediate improvement in the reliability and quality of existing service to

for Direct-to-Home ("DTH") subscribers in Canada.' Here, moving EchoStar 4 to 77" W.L. will

result in the introduction of substantial new DTH and other services to Mexican consumers and

additional competition in the MVPD market.3 According to the Mexican regulatory authorities,

relocating EchoStar 4 will allow the Mexican Government to "improve the availability of and

access to the general population to digital services through hlexico, including education centers,

libraries, health centers among other as part of the e-Mexico National Sy~tern.''~
                                                                                 Further, the

relocation of EchoStar 4 "will allow the near-term introduction of a second Mexican DTI-1

service provider, in turn, bringing the valuable benefit of competition to Mexican consumers and




          See In the Malter of EchoStar Satellite L.L.C., Application for Special Temporary
Authority lo Conduct Telemetry, Tracking and Command Uperatiom during the Relocation of
EchoStar 4 io the 77" K L. Orbirai Location: Application for Modification of Direct Broadcast
Satellite Authorization to Permit Long-Term Cessation of Operations on Three DBS Channels ar
rhe 157" W L. Orbital Location; Application for lModifcution of Earth Station Azithorization fo
udd the EchoStar 4 Satellite at 77" W.L. as a Point of Commzinication, File Nos. SAT-STA-
2005032 1-00068, SAT-MOD-2005051 3-00103, and SES-MFS-20050527-00662; Call Signs:
S2621 and E020306, DA 05-1581 at !i 7 (re]. June 3,2005) (;'Denid Order").

         To date only DIRECTV's affiliate provides DTH services in Mexico.

        See Letter from Jorge Alvarez Hoth, Subsecretario de Communicaciones, SCT and
Jorge Aredondo Martinez: Presidente, COFETEI, to Kevin J. Martin, Chairman, FCC (Jun. 9,
2005) ("Mexico Letter").

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                                                                       Doc. #1544472 v.3-6122105 07.06PM


benefit also the diversity of telecommunications services.’” These benefits are not hypothetical

or predictive,6 but are benefits that the Mexican regulatory authorities have noted in support of

Echostar‘s   application^.^
       Second, the instant request also would result in similar public interest benefits to U.S.

consumers as the recently approved DIRECTV 5 relocation.’ The EchoStar 4 satellite will be

used to provide additional Spanish language programming to areas with significant Spanish-


       ’See Mexico Letter at 2.

         In the DIRECT\/’ cases, the record only contained claims from private companies in
support of their alleged public interest benefits. See DIRECTV, Znc., Order and Authorization,
19 FCC Rcd 1 1055, at 7 4 (2004) and In the Matter of DIRECTV Enterprises, LLC, Request for
Special Temporary Aulhority for the DIRECTV 5 Sutellite, Order and Authorization. SAT-STA-
20040107-00002, Call Sign S24 17, DA 04-2526 at 7 8 (released hug. 13,2004).

         DIRECTV also argues that the Bureau can distinguish the two cases because here the
Mexican authorities have not yet granted the concession necessary for a second operator to
provide DTI-I service to Mexican consumers. See Comments at 4. However, as discussed above,
the Mexican Government has filed a letter in support of the above-captioned applications and it
is reasonable to assume that the appropriate Mexican authorities will ensure that any necessary
concessions will be obtained in a timely manner to ensure that these benefits will be realized for
Mexican consumers.

       *  While the public interest benefit cited in the case of DIRECTV 5 was the expansion of
local-into-locaI service, local-into-local is not a requirement for service to be in the public
interest. The Commission has long recognized the value of affording DBS providers flexibility
in structuring their offerings. See, e.g., In the Matter qfRevision of Rules und Policies for the
Direcf Broadcast Satellite Service, Report and Order, 11 FCC Rcd 9712,: 17 (1995) (‘‘[Wle will
require that each licensee initiate DBS service within five years of licensure, rather than within
the term of its first license. Thus, the new policy will be that a DBS licensee must begin DBS
operations within five years of receipt of its license, but may otherwise make unrestricted use of
the spectrum during that time. After that five year period, such a licensee may continue to
provide non-DBS service so long as at least half of its total capacity at a given orbital location is
used for DBS service.”) and In the Matter of Policies and Rules for the Direct Broadcast Satellite
Service, Report and Order. 17 FCC Rcd I1331, ?: 155 (2002) (“We conclude that we will allow
non-conforming satellite use for all orbital locations, including the western orbital locations, for
downlink satellite services that meet the technical requirements for interference protection.
Therefore, DBS licensees are free to provide non-conforming services on as many transponders
on any of their satellites for as large a fraction of the time as they wish subject to the
Commission’sother requirements for DBS.”)


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                                                                        DOC. #I544472            07:MPM
                                                                                        ~.3-6/22l05


speaking populations in the southern portion of the United States.' EchoStar has been a leader in

the provision of specialty programming to undersenred communities and the EchoStar 4

relocation will allow EchoStar to continue to expand specialty program options to its customers.

Further, as EchoStar has pointed out, these benefits can be achieved without the countervailing

concerns about competitive opportunities for U.S. satellites in the foreign country that were

raised by the DIRECTV 5 relocation application because, unlike Canada, Mexico and the U S .

have adopted protocols relating to the provision of satellite services in each other's country. l o

       Third, there is absolutely no basis for delaying consideration of EchoStar's STA request

as suggested by DIRECTV. As an initial matter, such a delay would defeat one of the purposes

of the request, which is to expedite additional services to U.S. and Mexican consumers. And

contrary to DIRECTV's claim, the EchoStar 4 application is distinguishable from the DIRECTV

5 application to provide service solely into the U.S., where the Bureau decided to consider the

satellite STA and the blanket earth station application together. Here. the EchoStar 4 STA

request has two independent public interest bases for expeditious action - service into Mexico

and additional service to portions of the U.S. Each of these public interest rationales on its own

is sufficient to justify granting the request. Waiting to act on the above-captioned applications

until all the information necessary to provide service into the U.S. has been submitted will only

serve to delay the provision of needed satellite services to Mexican as well as U.S. consumers,

which clearly is not in the public interest of either country."



         See EchoStar Supplement to Petition for Reconsideration at 5.

        lo   See EchoStar Petition for Reconsideration at 8.

          EchoStar has submitted the EIRP contours for EchoStar 4 at 77" W.L. for the provision
of service to Mexico and portions of the U.S. with its Petition for Reconsideration. The
Supplement to the Petition for Reconsideration, inadvertently refers to contours submitted with

                                                 -5-
                                                                         DOC.#1544472 v.3-6I22iO5 07106PM


       For the reasons stated herein, EchoStar respectfully requests that the Bureau immediately

reconsider the June 3 Order and grant Echostar’s request to move EchoStar 4 to the 77’ W.L.

orbital location.”

                                           Respectfully submitted,




David K. Moskowitz
Executive Vice President and General       Philip I,. Malet
Counsel                                    Brendan Kasper
EchoStar Satellite L.L.C.                  Steptoe & Johnson LLP
9601 South Meridian Boulevard              1330 Connecticut Avenue, NW
Englewood, CO 80 1 12                      Washington, D.C. 20036
(303) 723-1 000                            (202) 429-3000


                                            Counselfor EchoStar Satellite L. L. C.




        June 22,2005




                                                                                                         !
the May 10 letter. See DIREC’IV Comments at fn I 1. That supplement should have also
referred to the updated contours.

          The Bureau should also reconsider its associated dismissals of the related EchoStar
applications and grant them as well.


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                                                                     Doc. #I544472 v.3-6/22/05 07~06PM


                                      CERTIFICATE OF SERVICE

                     1 hereby certify that on this 22nd day of June 2005, a copy of the foregoing was

      served upon the following by electronic mail:

      Donald Abelson                                      Roderick K. Porter
      Chief, International Bureau                         Deputy Bureau Chief, International Bureau
      Federal Communications Commission                   Federal Communications Commission
      445 12th Street, S.W.                               445 12th Street: S.W.
      Washington, D.C. 20554                              Washington, D.C. 20554

      Thomas S. Tycz                                      Karl Kensinger
      Chief, Satellite Division, International Bureau     International Bureau
      Federal Communications Commission                   Federal Communications Comr ission
      445 12th Street, S.W.                               445 12th Street, S.W.
      Washington, D.C. 20554                              Washington, D.C. 20554

      Cassandra Thomas                                    Jay Whaley
      International Bureau                                International Bureau
      Federal Communications Commission                   Federal Communications Commission
      445 12th Street, S.W.                               445 12th Street, S.W.
      Washington, D.C. 20554                              Washington, D.C. 20554

      William M. Wiltshire
      Harris, Wiltshire 62 Grannis LLP
      1200 18th Street, N.W.
      Washington, D.C. 20036
      wwiItshire@haniswiItshire.com




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Document Created: 2005-07-05 13:50:07
Document Modified: 2005-07-05 13:50:07

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