Attachment 2002MOO DA 021164 re

2002MOO DA 021164 re

MEMORANDUM OPINION AND ORDER submitted by IB, FCC

DA 021164

2002-05-16

This document pretains to SAT-MOD-19981125-00089 for Modification on a Satellite Space Stations filing.

IBFS_SATMOD1998112500089_1017422

                                    Federal Communications Commission                                                                                 DA 02—1164


                                                 Before the
                                    Federal Communications Commission
                                           Washington, D.C. 20554


In the Matter of




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EchoStar Satellite Corporation                                                                                            SAT—MOD—19981125—00089
Directsat Corporation                                                                                                     SAT—MOD—19981125—00091
Direct Broadcasting Satellite Corporation                                                                                 SAT—MOD—19981125—00092

Consolidated Request for Additional Time to
Commence Operation




                                MEMORANDUM OPINION AND ORDER
  Adopted: May 15, 2002                                                                                                      Relegsed: May 16, 2002

By the Chief, Satellite Division:

                                               /I. Introduction

         1.      In this Order, we address the consolidated application filed by Directsat Corporation
("Directsat"), Direct Broadcasting Satellite Corporation ("Direct Broadcasting")and EchoStar Satellite
Corporation ("ESC") seeking an extension of time to commence Direct Broadcast Satellite ("DBS") service
from their assigned channels at the 175° W.L. orbit location. Directsat, ESC‘s predecessor—in— interest, and
Direct Broadcasting, a subsidiary of ESC (hereafter collectively "EchoStar") were required to commence
DBS operations by August 15, 1999 and November 30, 1998 respectively.‘ EchoStar has requested an
extension of these operation milestones until December 2002. We find that EchoStar has failed to
demonstrate that an extension of its DBS permit is warranted. Consequently, its permit for the 22 channels
at the 175° W.L. orbital location is cancelled.

                                                  II. Background

        2.      In August 1989, the Commission granted EchoStar DBS construction permits
conditioned upon compliance with the Commission‘s due diligence rules for the DBS service." The due
diligence requirement has two components. First, a DBS permitee must either begin construction or
complete contracting for construction of its satellite(s) within one year of the grant ofits construction


‘ At the time the consolidated application was filed Directsat and Direct Broadcasting were wholly owned
subsidiaries of EchoStar Communications Corporation. Subsequent to this filing, EchoStar Communications
Corporation underwent a corporate reorganization, which included mergers of Directsat and DBSC into EchoStar.

* Continental Satellite Corp., Memorandum Opinion and Order, 4 FCC Red 6292 (1989).


                                     Federal Communications Commission                                  DA 02—1164



permit. Specific orbit positions and channels are assigned only after the permittee satisfies this due
diligence showing." Second, a permitee must place its satellite(s) in operation within six years after
receiving its permit "unless otherwise determined by the Commission upon proper showing in any
particular case."" We evaluate EchoStar‘s extension request under the second prong of the due diligence
rule.

                                                    III. Discussion

          3.      In 1993, the Commission determined that EchoStar met the first due diligencé
requirement and assigned EchoStar 22 channels at the 175° W.L. orbit location.‘" EchoStar‘s original
deadline to begin operations at 175° W.L. was August 1995. Thereafter, extensions of this deadline were _
granted, requiring EchoStar to begin operating eleven channels before November 30, 1998and the
remaining eleven channels in August 1999."

        4.      EchoStar is also authorized to provide service from the 148° W.L., orbit location. The
operation milestone for a satellite at this location is December 2002. In 1997, EchoStar requested
permission to "realign" or switch the earlier milestones for the 175° W.L. orbit location with the
December 2002 milestone for the 148° W.L. orbit location.‘ EchoStar claimed that by launching a
satellite into the 148° W.L. orbit location before 175°W.L., it could optimize its deployment schedule
and provide residents of Hawaii with improved and expeditious service. The International Bureau
dismissed EchoStar‘s request to realign its milestones, finding the application was actually a request for
extension of time of the operational milestones at 175° W.L., and directed EchoStar to file the
appropriate extension application.‘ EchoStar did so in November 1998."

        5.      In its consolidated application, EchoStar requested an extension of its operation
milestones for the 175° W.L. orbit location from November 30, 1998 (for 11 channels) and August 15,



3 47 C.F.R. § 100.19(b); Direct Broadcast Satellite Service, 95 FCC 2d 250 (1983).

*47 C.F.R. § 100.19.

* Direct Broadcasting Satellite Corp., 8 FCC Red 7959 (1993), and Directsat Corp., 8 FCC Red 7962 (1993). In
1989, EchoStar Satellite Corporation‘s authorization included providing service from two or more satellites
delivering 11 channels to each half of the United States. In 1992, EchoStar Satellite Corp. was assigned channels
at its eastern orbit location. Its assignment of western channels was conditioned on its demonstration of
completion of satellite construction contracting.

© Direct Broadcasting Satellite Corp., 11 FCC Red 9681 (1995).

‘ Direct Broadcasting Satellite Corp., 11 FCC Red 9681 (1995) and Directsat Corp., 11 FCC Red 1775 (1996)

°® EchoStar Satellite Corp., EchoStar DBS Corp., Application for Authority to Make Minor Modifications to Direct
Broadcast Satellite Authorizations, Launch and Operational Authority, Memorandum Opinion and Order, 13 FCC.
Red $595, 8597 (Int‘l Bur. 1998).

° Id. at 8600.

* EchoStar Satellite Corporation, Directsat Corporation, Direct Broadcasting Satellite Corporation, Consolidated
Request for Additional Time to Commence Operation, Filed November 25, 1998 (Consolidated Request).


                                    Federal Communications Commission                                DA 02—1164



1999 (for 11 channels) to December 2002."" EchoStar claimed an extension was needed due to
circumstances beyond its control. Specifically, EchoStar explained that its satellite, EchoStar 4, had
been slated to operate at 119° W.L. but experienced serious technical and mechanical problems upon
launch. It further states that it had intended to use EchoStar 4 to provide full—CONUS service but that
technical difficulties made this imprudent. Thus, EchoStar moved EchoStar 4 to the 148° W.L. orbit
location instead. As a result of the problems with EchoStar 4, EchoStar stated it was compelled to
change its priorities for implementing its satellite fleet to add a full—CONUS satellite and thus intended
to build a satellite for launch into its previously assigned 119° W.L. orbit location. EchoStar therefore
requested extensions of the milestones for the 175° W.L. orbit location."
             6.    Since filing its Consolidated Request, EchoStar has launched and is operating two
satellites at full—CONUS (contiguous United States) locations." EchoStar asserts, however, that
additional time is still needed for the satellite at 175° W.L. to comply with the Commission‘s
"spectrum intensive" rules governing must—carry requirements." Pursuant to these requirements,
EchoStar states it must now carry all of the local broadcast stations requesting carriage in areas where
EchoStar offers any local station. EchoStar maintains there is "no serious question" that its next
satellites must be devoted to state of the art spot beam satellites located at full—CONUS locations."
Thus, EchoStar recently launched the EchoStar 7 satellite to 119° W.L. and intends to launch its next
satellite, EchoStar 8, to 110° W.L., instead of satellites that would operate from 175° W.L."

             7.    In a supplemental filing, EchoStar reiterates that the 175° W.L. orbital location is suited
to serve many Pacific Rim countries, including Japan and parts of Australia and China. EchoStar notes
that it does not yet have the necessary authority from the respective foreign administrations to serve
these countries.    Until these markets become available, EchoStar states that it will not have access to
crucial revenue for service from the 175° W.L. orbit location"‘ We also note that in its supplemental
request, EchoStar indicates that it will apply to move EchoStar 4 to the 175° W.L. orbital location once
EchoStar 7 or EchoStar 8 is successfully launched. Although EchoStar 7 has been successfully launched
into the 119° W.L. orbit location, EchoStar has not requested authority to relocate EchoStar 4.

             8.    We find that EchoStar has not met its due diligence obligations with respect to its


" 2d at 1.

2 JJ. at 6.

" EchoStar V was launched to 110° W.L. on September 23, 1999 and EchoStar VI was a launched to 119° W.L.
on July 14, 2000. See www.dishnetwork.com.

* EchoStar Satellite Corporation, Consolidated Request for Additional Time to Commence Operation, Filed
January 8, 2002 (EchoStar Supplemental Request).

* EchoStar Supplemental Request at 2.

 EchoStar Supplemental Request at 3. On January 16, 2002, the Satellite and Radiocommunication Division,
International Bureau, authorized EchoStar to launch its satellite EchoStar 7 to the 119° W.L. orbit location.
EchoStar Satellite Corporation, Minor Modification of Direct Broadcast Satellite Authorization, Launch and
Operating Authority for EchoStar 7, Order and Authorization, DA 02—118 (rel. Jan. 16, 2002). EchoStar 7 was
launched on February 21, 2002.

7 EchoStar Supplemental Request at 3.


                                  Federal Communications Commission                              DA 02—1164



assigned channels at 175° W.L. The due diligence rules were designed to ensure that valuable spectrum
is utilized, not warehoused, and that service is deployed for the benefit of the public. As a policy matter,
the Commission has elected not to conduct protracted proceedings such as comparative hearings to
determine a licensee‘s financial and technical capabilities to build and operate a DBS system. Rather,
the Commission conditioned DBS construction permits by requiring the permittee to construct and
commence operations of the satellite within a specific time frame. As set forth in its authorization,
EchoStar was required to complete contracting for construction of its satellite within one year of grant of
its construction permit. In 1993, we found that EchoStar had met this first prong of its due diligence
requirement and assigned EchoStar 22 channels at the 175° W.L. orbital location. In addition,
EchoStar‘s permit was conditioned on its commencing operations by November 1998 for the first 11
channels and by August 1999 for the other 11 channels. EchoStar has not built or launched any satellites
to 175° W.L. The permits provide that the extension may be modified or cancelled if EchoStar fails to
make progress toward construction and operation of its DBS system."

        9.        In deciding whether to grant an extension of due diligence milestones, the Commission
considers the "totality of circumstances" which includes the following four factors: 1) those efforts made
and not made; 2) the difficulties encountered and those overcome; 3) the rights of all of the parties; and
4) the ultimate goal of service to the public.‘® During the developing years of DBS, the Commission
considered in this analysis the industry‘s infancy when evaluating due diligence deadlines to encourage
licensees to develop their DBS services and provide competition to other multi—channel video
programming distribution service providers. In 1995, however, the Commission noted that such latitude
is no longer appropriate in an era in which DBS licensees are successfully operating and competing for
subscribers."" Consequently, the Commission began to cancel DBS permits when permittees did not
make "concrete progress" toward system implementation."‘ Because strict enforcement of our DBS
milestones furthers the important spectrum management goal of ensuring that valuable spectrum
resources are efficiently put to use, we reserve extension requests for situations involving extraordinary
circumstances."                                                                           '

       10.     In considering the first factor under the totality of circumstances standard, EchoStar
acknowledges that it has not taken any concrete steps toward the construction, launch, and initiation of
service at 175° W.L. EchoStar has also failed to show that it encountered any difficulties in bringing its
channels at 175° W.L. into use. The technical difficulties arising from EchoStar 4 did not impede
EchoStar‘s ability to move forward with the construction of a satellite system for 175° W.L. Instead,
EchoStar elected to defer construction of a satellite for the 175° W.L. location in favor of a full—CONUS

* Directsat Corp., Application for Extension of Time to Construct, Launch, and Operate a Direct Broadcast
System, Order, 11 FCC Red 1775 (1996); Direct Broadcasting Satellite Corp., Order, 11 FCC Red 9681 (1995).

 RL/DBS Company, LLC for Extension of its Direct Broadcast Satellite Construction Permit, Memorandum
Opinion and Order, 16 FCC Red 9, 13 (Int‘l Bur. 2000).

* Advanced Communications Corp., Application for Extension of Time to Construct, Launch, and Operate a
Direct Broadcast Satellite, Memorandum Opinion and Order, 10 FCC Red 13337, 13340 (Int. Bur. 1995); aff‘d,
11 FCC Red 3399 (1995); affd, Advanced Communications Corp., v. FCC, 84 F. 3d 1452 (1996); cert. denied,
117 S. Ct. 718 (1997).

*‘ Advanced Communications Corp., 11 FCC Red at 3412.
* R/L DBS Company, 16 FCC Red at 13.


                                    Federal Communications Commission                                  DA 02—1164



location. Similarly, compliance with the Commission‘s must—carry requirements does not justify
additional time to comply with the operation milestones. The Satellite Home Viewer Improvement Act
became effective in November 1999, after EchoStar was required to commence DBS operations at 175°
W.L. The Commission‘s "carry one, carry all" requirement is not mandatory, but rather "permits"
satellite carriers to transmit local television broadcast signals into local markets." EchoStar‘s business
decision to use its new satellites to carry additional broadcast stations from CONUS locations is not a
justification for failure to meet its milestone obligations at other orbit locations. Further, EchoStar
acknowledges that moving forward at this time is not in accord with its business plans, stating that it
would "not make economic sense nor otherwise serve the public interest" to deploy a satellite to 175°
W.L. at this time.""* The Commission has held that an uncertain business situation or an unfavorable
business climate, in general, has never been an adequate excuse for failure to meet a construction
timetable." The Commission also stated that "continued reliance on experimentation, technological
developments and changed plans will not necessarily justify an extension of a DBS authorization.""*

         11.      In considering the factor of ultimate service to the public, EchoStar has not indicated
when in fact it plans to provide service from 175° W.L. Nor has EchoStar represented that it has
attempted to obtain landing rights from those Pacific Rim countries it claims are important to generate
revenue at this location. Although EchoStar states it will move EchoStar 4 to the 175° W.L. orbit
location, EchoStar has not requested authorization for this move from the Commission. As a result, we
cannot grant an extension based on this representation. EchoStar‘s failure to make any progress during
the 10—years in which it has held channel assignments at 175° W.L. creates doubt about the extent to
which it will implement service at the 175° W.L. orbit location in an expeditious manner if an extension
were granted.

         12.      Unlike the extension request in the case of R/L DBS Company, EchoStar has not
persuaded us that a further extension is warranted. In R/L DBS Company, the Commission granted R/L
DBS an extension of its operating milestone finding that R/L DBS had expended over $14 million in
connection with its satellite design and construction; overcame the difficulty of having a limited channel
assignment by incorporating technological advances into its system design; and overcame a number of
legal difficulties not of its own making in connection with its permit.""‘ EchoStar, on the other hand, by
its own admission, has not devoted technical or financial resources to launching a satellite into the 175°
W.L. orbit location. EchoStar‘s rationale for an extension of its due diligence obligations for 175° W.L.
is that it will "preserve" EchoStar‘s plans for western service when the conditions necessary for that
service are fulfilled."

* Implementation of the Satellite Home Viewer Improvement Act of 1999; Broadcast Signal Carriage Issues,
Report and Order, 16 FCC Red 1918 (2000). The Act provides that if a satellite carrier carries one station in a
local market it must carry all stations in that same market.

** Consolidated Requestfor Extension of Time at 11.

* United States Satellite Broadcasting Co., Inc. 3 FCC Red 6858, 6860 (1988).
* Advanced Communications Corporation, Memorandum Opinion and Order, 11 FCC Red 3399, 3404 (1995).

*‘ R/L DBS Company, LLC, for Extension of its Direct Broadcast Satellite Construction Permit, Memorandum
Opinion and Order, 15 FCC Red 9 (Int‘l Bur. 2000).

* Consolidated Requestfor Extension of Time at 13.


                                  Federal Communications Commission                           DA 02—1164




       13.      The obstacles that EchoStar claim resulted in delays in implementing a satellite at the
175 W.L. orbit location are not obstacles beyond its control. Rather, they are business decisions made by
EchoStar for implementing its fleet. Although EchoStar has received previous extensions of time, it has
indisputably failed to make progress to provide service from 175° W.L. based on its authorization. .
Consequently, we find that EchoStar has not presented a sufficient justification to warrant a further
extension of its authorization to operate on its assigned DBS channels at the 175° W.L. orbit location.

                                 IV. Conclusion and Ordering Clauses

         14 : We find that it would not be in the public interest to grant EchoStar a further extension
of its due diligence requirements at the 175° W.L. orbit location. The permits for the 175° W.L. orbit
location were issued in 1989 and no progress has been made toward implementing service from this
location. Consequently, we find that the public interest would be better served if we were to reclaim and
reassign the channels to an entity that is committed to bringing them into use in a timely manner. Our
action today is without prejudice to EchoStar participating in any reassignment process.

        15.    Accordingly, IT IS ORDERED, that EchoStar‘s authorization to operate 22 channels at
the 175° W.L. orbit location is CANCELLED, and the orbital assignments granted to Directsat Corp. and
Direct Broadcasting Satellite Corp., in Directsat Corp., Order, 8 FCC Red 7962 (1993) and Direct
Broadcasting Satellite Corp., Order, 8 FCC Red 7959 (1993) are available for reassignment.

        16.     This Order is issued pursuant to Section 0.261 of the Commission‘s rules on delegated
authority, 47 C.F.R. § 0.261, and is effective upon release.




                                         FEDERAL COMMUNICATIONS COMMISSION
                                                               o7
                                          AL &b3          S        &
                                         Thomas S. Tycz        _
                                         Chief
                                         Satellite Division



Document Created: 2013-10-24 15:30:10
Document Modified: 2013-10-24 15:30:10

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