Attachment EchoStar - Petit for

EchoStar - Petit for

PETITION FOR RECONSIDERATION submitted by EchoStar

Grant

2011-08-25

This document pretains to SAT-AMD-20110330-00065 for Amended Filing on a Satellite Space Stations filing.

IBFS_SATAMD2011033000065_914242

                                                                             RrEcEIvED . FCC
                                    Before the
                        FEDERAL COMMUNICATIONS COMMISSION                        >        25         2011
                                     Washington, DC 20554                            AUG £9      2
                                                                                     w        ations Commission
                                                                             c cMn 1 Office
                                                 )
In the Matters of                                )
                                                 )
EchoStar Satellite Operating Corporation         )   File No. SAT—LOA—20030609—00113
                                                 )   —File No. SAT—MOD—20081229—00239
Certifications of Milestone Compliance           )   Call Sign $2454
                                                 )
EchoStar Satellite Operating Corporation         )   File No. SAT—MOD—20101124—00244
                                                 )   —File No. SAT—AMD—20110330—00065
Application to Authorize Operations of the       )   Call Sign $2439
EchoStar 8 Satellite at the 86.5° W.L. Orbital   )
Location                                         )
                                                 )

To the International Bureau —



                           PETITION FOR RECONSIDERATION


                                                   TABLE OF CONTENTS



        INTRODUCTION 1122222222022 022422422v4rserersstrervesrrves ies iss rrssrererrerersrcrrssrsseressesven iss esc en ces es es rrrerrecars 1

H.      SUMMARY OF ARGUMENT .,220200020002»0092080942¥r0v6rrseere tss tres tss erseererrarererrssesse iss era ie en errnees3

HL      BACKGROUND AND PROCEDURAL HISTORY ......,.0222010000222221s1srerrssseresrseerrerrresevences 3

IV .    ECHOSTAR MET THE CDR MILESTONE FOR THE
        86.5° W.L. AUTHORIZATION ..222220222200200022020 92e rvserarr en ts se rtrereeer sn ie es enb ereerrserer en oc en enb e en rna n es 8

        THE BUREAU ERRED BY NOT GRANTING ECHOSTAR‘S REQUEST
        TO USE ECHOSTAR 8 TO SATISFY THE REQUIREMENTS
        OF THE 86.5° W.L. AUTHORIZATION,.2222.2202222222222024rterver se rarerersr esc resrevareassrenenes es errsenes 12

        A.      EchoStar 8 Fully Satisfies EchoStar‘s Commitments at 86.5° W.L................22222.. 12

        B.      The Bureau Erred by Not Granting EchOStar @ WALVET..................0.00000 2k 14

VL.     NEW FACTS JUSTIFY RECONSIDERATION .. 22220222 0202022000020089rervevererrrere se ie eere e es eeees 17

VIIL.   CONCLUSION..2220200000000220rrarrererreresverersssisererersre es se se es neretesaseresate es crse se sns eseesee se eceeeer en e e se ns 19


                                      Before the
                        FEDERAL COMMUNICATIONS COMMISSION
                                Washington, DC 20554



In the Matters of

EchoStar Satellite Operating Corporation              File No. SAT—LOA—20030609—00113
                                                      File No. SAT—MOD—20081229—00239
Certifications of Milestone Compliance                Call Sign $2454
EchoStar Satellite Operating Corporation              File No. SAT—MOD—20101124—00244
                                                      File No. SAT—AMD—20110330—00065
Application to Authorize Operations of the            Call Sign $2439
EchoStar 8 Satellite at the 86.5° W.L. Orbital
Location


To the International Bureau



                            PETITION FOR RECONSIDERATION

L.      INTRODUCTION

       EchoStar Satellite Operating Corporation ("EchoStar") respectfully petitions the

International Bureau to reconsider its July 23, 2011 order (the "Order") (1) finding that EchoStar

Corporation (also "EchoStar"‘),‘ had failed to meet the critical design review ("CDR") milestone

for its authorization at 86.5° W.L., and (2) rejecting EchoStar‘s request to modify its 86.5° W.L.

authorization to allow the in—orbit EchoStar 8 satellite to provide service from that orbital

location. By declaring the authorization null and void, the Order ~ if not reconsidered — would



        ‘ On April 21, 2011, the Commission consented to the pro forma assigament of EchoStar
Corporation‘s authorization to construct, launch, and operate a Direct Broadcast Satellite
("DBS") satellite at 86.5° W.L to EchoStar Satellite Operating Corporation. See File No. SAT—
ASG—20110224—00033 (granted Apr. 21, 2011). The pro forma assignment was consummated
on May 23, 2011. See Letter from Pantelis Michalopoulos and L. Lisa Sandoval, Counsel for
EchoStar Corporation and EchoStar Satellite Operating Corporation, to Marlene H. Dortch,
Secretary, FCC, File No. SAT—ASG—20110224—00033 (May 23, 201 1).

                                                  I


allow the potential inherent in the 86.5° W.L. orbital location to remain unrealized for the

foreseeable future."

        With all due respect, the Order misapplies the Commission‘s milestone policy and

precedent and runs contrary to the Commission‘s spectrum utilization policies, especially in this

time of spectrum searcity and financial crisis. EchoStar urges the Bureau to resist adopting a

policy that satellite operators should let spectrum lie fallow rather than use it with anything other

than a brand new satellite. Such a policy would be the practical result of the Order, one that is

compounded by the fact that, absent reconsideration, consumers will be deprived of any potential

service offerings from 86.5° W.L. for the foreseeable future, not just those offered by EchoStar.

The Bureau should not allow that to happcf:m.3

        In addition, key new facts also justify reconsideration. First, EchoStar has developed

methods to bolster even further the health and control of the EchoStar 8 satellite. Second,

EchoStar is exploring innovative service offerings that may meet unfulfilled video programming

needs in small markets and rural communities and that rely on the availability of capacity at

86.5° W.L. Finally, the virtually new EchoStar 15 satellite could soon be available to operate at

86.5° W.L., provided it is not already planned for service at another slot, if EchoStar 8 were to

suffer any substantial anomalies.




       > EchoStar Certifications of Milestone Compliance, Memorandum Opinion and Order,
DA 11—1251 (rel. July 26, 2011) (the "Order").
        * It is also worth noting that without reconsideration, the United States would likely lose
its place in the priority queue at the International Telecommunication Union with respect to the
use of the DBS frequencies at the 86.5° W.L. orbital location. U.S. priority rights will expire in
early 2015 if the frequencies are not brought into use by that time.

                                                 2


.       SUMMARY OF ARGUMENT

        EchoStar has been fully committed to operating to the full extent of its DBS authorization

at the §6.5° W.L. orbital location, and is working aggressively to ensure that service is provided

over a healthy satellite. The Order, however, works against EchoStar‘s efforts to bring

additional services and prograrmming to U.S. consumers, and instead leaves a valuable orbital

location and its associated spectrum resources lying fallow.

        In particular, the Order reaches an adverse CDR finding despite ample evidence that all

critical design decisions had been made and the satellite manufacturer was prepared to start

construction with the appropriate direction from EchoStar. The Order then concludes that

EchoStar 8 is an unacceptable alternative to EchoStar—86.5W (the satellite originally designated

for the slot) in any event, despite the fact that EchoStar—86.5W was to be based on the same

satellite bus, have the same transponder configuration and power levels, and have similar beam

configurations as the EchoStar 8 satellite.

        In reaching its conclusion, the Order disfavors EchoStar‘s plan for a simple reason —

because EchoStar 8 is not a new satellite. In the Order‘s words, "it is not in the public interest to

permit EchoStar to substitute an older in—orbit satellite for a new state—of—the—art satellite."" But

this amounts to stating that an empty orbital slot is superior to one occupied by a substitute

satellite, no matter what level of technical parity exists between the original and its alternative.

Thisruns counter to the Commission‘s spectrum utilization policy and is hard to reconcile with

the principles underlying the Commission‘s fleet management policies, which allow operators to

swap older satellites for newer ones without needing prior approval. The Order‘s approach,

moreover, is particularly misplaced in this time of financial crisis.



       * Id. 9[ 1.
                                                  J


        The fully functional EchoStar 8 satellite can utilize and provide service over 31 of the 32

DBS channels at the 86.5° W.L. orbital location." This makes EchoStar‘s request very different

from the one the Bureau denied in the Star One Order." There the Bureau had based its decision

on its findings that the proposed substitute had disparate capabilities and was nearing the end of

its useful life.‘ Neither of those findings applies here.

        Even if the Order‘s analysis were sound, reconsideration is justified by new facts. First,

EchoStar has developed a software solution that bolsters the prospects of EchoStar 8‘s successful

operation at 86.5° W.L. for many years to come. Second, EchoStar and its primary customers,

DISH Network Corporation and its subsidiaries (collectively, "DISH Network"), are assessing

the viability of offerings that could expand small market and rural video programming options,

but only if the capacity at 86.5° W.L. is available. Finally, the newly launched EchoStar 15

could soon be made available to operate at 86.5° W.L. (provided it is not already planned for

service at another slot) in the event of an anomaly on EchoStar 8, further decreasing the chance

of service interruptions from that location.




        * While one channel, Channel 26, cannot be used to transmit programming, it will be used
to maintain accurate pointing and good service levels.
      © Star One, S.A. Petition for Declaratory Ruling to be Added to the Permitted List, Order,
25 ECC Red. 14338, 14341 [ 8 (2010) ("Star One Order‘y.
       ‘ See id.


III.   BACKGROUND AND PROCEDURAL HISTORY

       On November 29, 2006, the Commission authorized EchoStar Satellite LL.C.,

EchoStar‘s predecessor—in—interest, to construct a new satellite to provide DBS service from the

$6.5° W.L. orbital location." The authorization came with the standard milestone schedule,

which included requirements to contract for the satellite within one year, complete CDR within 2

years, complete construction within 4 years, and operate the satellite within 6 years of the

November 29, 2006 authorization date."

       On November 29, 2007, EchoStar filed with the Bureau a copy of its construction

contract with Space Systems/Loral ("SS/L") to build the EchoStar—86.5W satellite. This filing

satisfied the first milestone. One year later, on November 29, 2008, EchoStar submitted

evidence that CDR was complete for EchoStar—86.5W, including a certification to that effect and

more than 380 pages of CDR materials prepared by the spacecraft manufacturer, sS/L."

       During this same time frame, a series of unanticipated events required EchoStar to

reconsider its fleet development and deployment plans. As the Commission is aware, the loss of

AMC—14 upon its launch in March 2008 placed considerable strains on EchoStar‘s ability to

continue services from the critical 61.5° W.L. nominal orbital location. AMC—14 was intended

to replace EchoStar 3 at that slot, and EchoStar 3 had already experienced several problems that

had resulted in diminished service capacity. As EchoStar informed the Commission in its June

2008 report on the status of EchoStar 3, after the AMC—14 launch failure, EchoStar immediately


       8 EchoStar Satellite L.L.C., Application to Construct, Launch, and Operate a Direct
Broadcast Satellite at the 86.5° W.L. Orbital Location, Order and Authorization, 21 FCC Red.
14045 (2006).
       ° See id. at 14058 [ 25.
       9 See Letter from Pantelis Michalopoulos, Counsel for EchoStar Corporation, to Marlene
H. Dortch, Secretary, FCC, File Nos. SAT—LOA—20030609—00113; SAT—AMD— 200511 18—
00244 (Dec. 1, 2008) ("EchoStar 86.5° W.L. CDR Submission‘).

                                                 &
                                                3


began negotiations for the construction of a new satellite to shoulder the load of services from

61.5° W.L."‘ EchoStar entered into an agreement with its affiliate, DISH Network, for the newly

built EchoStar 15 satellite to replace the continental United States ("CONUS") capacity provided

by EchoStar 3 at 61.5° W.L. EchoStar 15 was successfully launched in 2010 and replaced the

failing EchoStar 3 satellite."" EchoStar also subsequently entered into a contract with SS/L to

build the EchoStar 16 satellite to provide spot beam capacity at 61.5° W.L. EchoStar 16 is slated

for launch in 2012.

       The 61.5° W.L. nominal orbital location is critical to DISH Network‘s national

programming service. Over 2.5 million subscribers receive programming from 61.5° W.L. After

the AMC—14 launch failure, and in light of the precarious health of EchoStar 3, EchoStar and

DISH Network had to prioritize resources to ensure that these subscribers would not experience a

significant loss in service. EchoStar and DISH Network therefore suspended work on Echostar—

86.5W after the completion of CDR in October 2008 and concentrated on completing and

launching EchoStar 15 and EchoStar 16. Maintaining current service levels to subscribers had to

take priority over expanding service with additional orbital slots.

       Despite the necessity of suspending work on the EchoStar—86.5W satellite, EchoStar was

— and is — committed to bringing the 86.5° W.L. orbital location into use on a timely basis. At

the same time that EchoStar and DISH Network were arranging to construct and launch the

EchoStar 15 and EchoStar 16 satellites, EchoStar began discussions and ultimately entered into a

relationship with Mexican satellite operator QuetzSat, S. de R.L. de C.V. ("QuetzSat") and its

        U See Confidential Letter from Pantelis Michalopoulos, Counsel for EchoStar
Corporation, to Marlene H. Dortch, Secretary, FCC, File No. SAT—STA—20080325—00082 (June
30, 2008).
         " EchoStar 3 experienced another anomaly in January 2010, requiring EchoStar to
request Commission authority to move EchoStar 6 from 72.7° W.L. to 61.5° W.L. to ensure no
loss of service. See File No. SAT—STA—20100203—00020 (granted Mar. 3, 2010).

                                                 6


partner, SES Global Latin America, S.A. ("SES"), whereby EchoStar would eventually lease

substantial capacity on the QuetzSat—1 satellite at the Mexican 77° W.L. nominal orbital location

once the satellite was launched in 2011. In the interim, under the agreement with QuetzSat,

EchoStar would "reflag" the EchoStar 8 satellite under Mexican authority and operate it at 77°

W.L. until QuetzSat—1 could take its place. Once QuetzSat—1 was launched and operational at

77° W.L., however, EchoStar 8 would be available for deployment to 86.5° W.L. in late 2011,

well ahead of the operational milestone for EchoStar‘s 86.5° W.L. authorization.

        These plans were fully consistent with past practice, long recognized by the Commission,

of using older, in—orbit satellites to put to productive use new orbital locations, such as 148°

W.L. and 157° W.L. Consequently, EchoStar filed the underlying modification application on

November 29, 2010. EchoStar requested authority to operate EchoStar 8 at the 86.5° W.L.

orbital location. It also asked for a finding that it (1) had met its completion of construction

milestone for the 86.5° authorization because EchoStar 8 was already in—orbit and (2) the final

operational milestone would also be met once EchoStar 8 became operational at 86.5° W.L.

        Alternatively, EchoStar requested a waiver of the milestone requirements for 86.5° W.L.

for good cause shown — namely, the planned deployment of EchoStar 8 at that orbital location.

Despite the single event upset ("SEU") affecting EchoStar 8 earlier this year, which required

EchoStar to change the frequencies on which it performs telemetry, tracking, and control

("TT&C"), the satellite remains fully functional, capable of providing high quality DBS service

on all but one of the authorized channels at the 86.5° W.L. orbital location.‘"* EchoStar 8 was

launched in 2002 and has a remaining lifetime of at least 5 years. The satellite is based on the


       } See Application for Modification, File No. SAT—MOD—20101124—00244, at 1, 9—10
(filed Nov. 24, 2010).
       * See generally File No. SAT—AMD—20110330—00065 (filed Mar. 30, 201 1).
                                                 7


SS/L 1300 spacecraft bus — a highly reliable and advanced model bus that is still being ordered

and launched today to provide high—powered Ku—band services around the world." As planned,

the EchoStar—86.5W satellite was to be based on the same bus as EchoStar 8, support the same

transponder configuration and power levels, and possess comparable beam configurations.

        In January and February of this year, the Commission and EchoStar exchanged letters

regarding the status of the EchoStar—86.5W satellite."" Yet despite the availability of the fully

functional EchoStar 8 satellite, on July 26, 2011, the International Bureau found that EchoStar

had failed to meet the CDR milestone and denied EchoStar‘s request to operate EchoStar 8 at

86.5° W.L. and its request for waiver, deeming the EchoStar 86.5° W.L. authorization null and

void.



IV.     ECHOSTAR MET THE CDR MILESTONE FOR THE 86.5° W.L.
        AUTHORIZATION

        Because of the complexity of the CDR process, and in light of the varying approaches

across the engineering world, the Commuission has declined to set forth rigid requirements for the

CDR milestone, instead choosing to articulate certain factors or submissions that may be

considered as evidence that CDR is complete, including circumstantial indicators such as CDR

payments under the satellite construction contract, and direct evidence such as affidavits from the

satellite manufacturer. ‘‘ However, because the Commission‘s CDR guidance has never



        5 See, e.g.., Gunter‘s Space Page, http://space.skyrocket.de/doc_sat/ssloral—1 300. htm
{listing the LS—1300 orders, including a 2010 order for the Anik G1 satellite).
       !© See Confidential Letter from Pantelis Michalopoulos, Counsel for EchoStar
Corporation, to Marlene H. Dortch, Secretary, FCC, File Nos. SAT—LOA—20030609—00113;
SAT—MOD—20101124—00244 (Feb. 14, 2011).
        ‘‘ Amendment of the Commission‘s Space Station Licensing Rules and Polices, First
Report and Order and Further Notice of Proposed Rulemaking, 18 FCC Red. 10760, 10833
191 (2003) ("Space Station Reform Order‘).


purported to be an exhaustive list, additional or even different evidence of CDR may be

submitted by satellite licensees.‘"

          The Order, however, appears to turn these suggested indicators of CDR into fundamental

prerequisites for the CDR showing without a rule change promulgated by the Commission. The

Order places particular emphasis on the absence of the construction contract CDR payment.‘

EchoStar acknowledges that a' CDR milestone payment under a construction contract may be

evidence that CDR is complete, but such payment is not dispositive. Various business reasons

exist for variances from initial payment plans, especially between parties that enjoy as long—

standing and significant a business relationship as do EchoStar and SS/L. Rather, EchoStar‘s

certification of CDR, in combination with the extensive CDR review materials prepared by the

satellite manufacturer, provided ample evidence that CDR was complete in October 2008.

          The Order also faults EchoStar‘s CDR submission because it does not "show how the

components have been integrated into a functional electrical and mechanical design specific to

the EchoStar—86.5W satellite.""" Yet EchoStar submitted a lengthy package of materials —

prepared by SS/L — that represent the CDR assessments for the integrated satellite and each of its

major subsystems."‘ And nothing in Commission precedent requires satellite licensees to show

unique design elements at CDR."" Nonetheless, contrary to the assertions in the Order,

EchoStar‘s CDR submission highlighted the exact manner in which the satellite design was


          $ See id.; The International Bureau Provides Guidance Concerning the Critical Design
Review Milestone Requirement, Public Notice, DA 04—787 (2004) ("CDR Guidance Notice‘).
       * See Order I[ 7 ("[T}here is no evidence of significant expenditures at CDR that was due
under the terms of the construction contract.").
          * Order Y 7.
          * See generally EchoStar 86.5° W.L. CDR Submission.
          * See generally Space Station Reform Order, 18 ECC Red. 10760; CDR Guidance
Notice.


specific to EchoStar—86.5W. For example, SS/L tailored the tower and antenna support to the

payload; redesigned the deployment and posturing mechanisms brackets to eliminate shear and

to eliminate the high coefficient of thermal expansion mismatch; revised the reach of the wheel

panels for Constellation wheels; and modified the subsystem support module to remove the

cross—strap.*" The Order disregards this information, along with the certification from

EchoStar‘s Senior Vice President, Space Programs and Operations, that CDR was complete.""

       The Order goes on to conclude that EchoStar‘s CDR submission somehow actually

shows that "the design and development phase for this satellite has not ended.""" This opinion is

based on statements in the CDR package that certain analyses will be performed at a future date

or are provided elsewhere in the CDR and do not appear in the provided materials."" But

although CDR marks the point at which critical issues are vetted and a decision is made as to

whether the project is ready to proceed to the construction phase, by no means does CDR set all

design elements in stone. The outcome of coordination discussions, for example, may require

adjustments to beam configurations and patterns, as in fact occurred here. Moreover, certain

design decisions may be put off for finalization at a later date when their outcome would not

affect key upfront construction elements. This does not mean that CDR is not complete. To find

otherwise would belie the realities of complex procurement programs. Indeed, the Bureau has




        * See id. at S3—4—$3—5. Of course, the burden is to show that CDR is complete, not to
submit a detailed, engineering level design of all aspects of component and subsystem
integration.
       * See EchoStar 86.5° W.L. CDR Submission, at Attachment 1.
       * Order Y 7.
       * See id. I[ 7 n.15.

                                               10


acknowledged this reality in the past when it approved of CDR submissions even when certain

data remained outstanding.*"

        And although CDR is "the stage in the spacecraft implementation process at which the

design and development phase ends and the manufacturing phase begins,""" CDR does not

necessarily coincide with metal actually being "bent." Complex engineering projects often stop

or stall after CDR due to any number of factors. For example, financial challenges of proceeding

with construction can make CDR a logical stopping point, as was the case with EchoStar—86.5W.

Faced with the realities of ensuring continued service from the critical 61.5° W.L. location after a

series of unanticipated setbacks with its satellite fleet, EchoStar had to make a choice about how

to make the most ofits in—orbit satellites and optimize the contribution of upcoming satellites to

its existing obligations, all within the confines of a not—unlimited budget. For that reason, after

CDR for EchoStar—86.5W, EchoStar focused on completing and launching EchoStar 15 and

EchoStar 16. Actually constructing a satellite may be circumstantial evidence that CDR was

complete (because one is a necessary precursor for the other), but surely starting construction is

not a necessary component of the showing for the precursor milestone —CDR. Otherwise, the

Commission would have to continually revisit its CDR findings in all cases in which a satellite is

ultimately left unconstructed. Rather, the materials submitted by EchoStar constitute direct and

sufficient evidence that CDR for EchoStar—86.5W was successfully concluded. ;




       * See Policy Branch Information: Actions Taken, Public Notice, File No. SAT—LOA—
20031211—00350, DA 07—813 (2007) (finding EchoStar Satellite Operating Corporation in
compliance with the CDR milestone despite the licensee‘s continued work on frequency data).
       * Space Station Reform Order, 18 FCC Red. at 10833 [ 191.

                                                 11


v.      THE BUREAU ERRED BY NOT GRANTING ECHOSTAR‘S REQUEST TO USE
        ECHOSTAR 8 TO SATISFY THE REQUIREMENTS OF THE 86.5° W.L.
        AUTHORIZATION

        A.      EchoStar 8 Fully Satisfies EchoStar‘s Commitments at 86.5° W.L.

        The successful deployment of EchoStar 15 last year, the pending launch of QuetzSat—1,

and the anticipated launch of EchoStar 16 in 2012, are combining to help move EchoStar past the

challenges presented by the unanticipated loss of AMC—14 and the problems with EchoStar 3.

Although these challenges required EchoStar to focus on other satellite development plans in lieu

of the EchoStar—86.5W satellite, EchoStar‘s proposal to use EchoStar 8 at 86.5 ° W.L. would

fulfill the commitments of its 86.5° W.L. authorization and, just as importantly, deliver services

that otherwise could not be made available.

        EchoStar 8 is a modern and fully functional satellite capable of providing service over 31

DBS channels at the 86.5° W.L. orbital location. The proposed EchoStar—86.5W satellite was

based on the same satellite bus and substantially the same transponder and beam configurations

as EchoStar 8. Yet the Bureau incorrectly equates EchoStar‘s request to use EchoStar 8 at 86.5°

W.L. to a recent application made by the Brazilian satellite operator, Star One, S.A."° The

differences could not be more stark. In the Star One Order, the Commission denied Star One‘s

request to substitute the 15 year old, C—band Star B1 space station for a new C— and Ku— band

space station."" In that case, the proposed substitute satellite was at the end of its design life and

was incapable of providing sirailar services or even operating over substantially all of the

authorized frequency band. In contrast, EchoStar proposes to use a satellite with at least 5

remaining years left of design life. Importantly, EchoStar 8 is also capable of operating over

virtually the entire authorized spectrum band, something the Star One replacement could not do.

       * See generally Star One Order, 25 FCC Red. 14338.
       * See id. at 14338 I 1.
                                                  12


        The Order fails to mention these key distinctions and instead faults EchoStar‘s request

because EchoStar 8 is purportedly "not capable of meeting the state—of—the—art technical

specifications of the proposed EchoStar—86.5W satellite.""‘ In fact, however, EchoStar 8

operates over the same spectrum band, at similar power levels, over the same coverage areas, and

with similar beam configurations as the authorized and planned EchoStar—86.5W satellite.

Taking a page from the Bureau‘s own decision in the Star One Order is enough to reach the

opposite conclusion from the one set forth in the Order and is the only one appropriate here:

EchoStar 8 is fully capable of providing the services "commensurate with the level and scope of

the proposed [86.5° W.L] space station, upon which [EchoStar‘s] authorization is based."" Like

the planned EchoStar—86.5W satellite, EchoStar 8 could be used to provide direct—to—home

television to consumers in the U.S. and Mexican markets."" The only real difference between

EchoStar 8 and the planned EchoStar—86.5W is the anticipated end—of—life date. But this date is

of reduced practical significance given the extensive satellite fleet under EchoStar‘s control or

direction.

       The Order creates more than a mere preference for a new satellite over an in—orbit one. It

essentially establishes a "brand—new satellite or bust policy" without regard to any actual service

disparities between the offerings. It further inadequately accounts for the realities underlying the

decisions that an operator of a large satellite fleet must confront. The Order refers only to

EchoStar‘s "business decision" not to proceed with EchoStar—86.5W, when that decision, far



       *‘ Order I[ 8.
       * Star One Order, 25 FCC Red. at 14341 [ 8.
       * See EchoStar Satellite Corporation, Application of EchoStar Satellite Corporation for
Authority to Construct, Launch and Operate a Direct Broadcast Satellite in the 12.2—12.7 GHz
and 17.3—17.8 GHz Frequency Bands at the 86.5° W.L. Orbital Location, File No. SAT—LOA—
20030609—001 13, at 8—9 (filed June 9, 2003).

                                                 13


from one of convenience or one made in the name of the general economic climate, was

compelled by the specific and unanticipated setbacks that EchoStar‘s fleet had experienced and

that caused EchoStar to prioritize resources to ensure continuing service from the 61.5° W.L.

orbital location. These realities should be weighed, too; otherwise, it is the U.S. consumer who

receives service from satellite operators who ends up losing. Good service to the consumer

requires a healthy business infrastructure, and a healthy business infrastructure must sometimes

adapt existing business plans in the face of external forces. Here, EchoStar lost one satellite

upon launch, and was faced with mounting problems with another satellite occupying a central

position from the point of view of customer service. To meet these challenges, EchoStar did

make a business decision to move resources away from Echostar—86.5W in order to ensure

continuing service to existing customers. Yet EchoStar also worked diligently to find a way to

provide service from 86.5 W.L. within its authorization timeframe and with a satellite offering

equivalent capability. This is the type of decision that is a win for all involved, and should not

be regarded as a demerit causing the forfeiture of EchoStar‘s authorization.

       B.      The Bureau Erred by Not Granting EchoStar a Waiver

       EchoStar alternatively requested a waiver of the milestones to the extent necessary, if the

Bureau determined that EchoStar 8‘s use at 86.5° W.L. was insufficient to satisfy the diligence

requirements of the authorization. A waiver is warranted when the petitioner demonstrates good

cause for such action."" Good cause, in turn, exists "where particular facts would make strict

compliance inconsistent with the public interest.""" Waiver is appropriate if "special

circumstances warrant a deviation from the general rule and such deviation would better serve

       * See TMI Comme‘ns. & Co., Ltd. P‘ ship and TerreStar Networks Inc. Application for
Review and Request for Stay, Memorandurm Opinion and Order, 19 FCC Red. 12603, 12618
41 (2004); 47 C.F.R. § 1.3.
       5 Ne. Cellular Tel. Co. v. FCC, 897 F.2d 1164, 1166 (D.C. Cir. 1990).

                                                 14


the public interest than would strict adherence to the general rule.""" Considerations for a waiver

include the "more effective implementation of overall policy."""

        Watving the milestone requirements in this instance would more effectively implement

the Commission policies on which the requirements are premised in the first place than does

declaring the 86.5° W.L. authorization null and void. The DBS milestones "are designed to

ensure that valuable spectrum is not warehoused, and that service is timely deployed for the

benefit of the public.""* The Commission has further explained that warehousing is discouraged

because it can "hinder the availability of services to the public at the earliest possible date by

blocking entry by other entities willing and able to proceed immediately with the construction

and launch of their satellite systems."""

        EchoStar‘s plan to fulfill its 86.5° W.L. commitments with the EchoStar 8 satellite did

not "hinder the availability of services to the public at the earliest possible date by blocking entry

by other entities willing and able to proceed immediately.""" EchoStar 8 was available within

the original 86.5° W.L. authorization timeline to exploit nearly all of the 32 DBS channels at the

orbital slot. Instead of permitting EchoStar to make use of the slot with the healthy and modern

EchoStar 8 satellite, the Order has the unintended effect of allowing the continued

"warehousing" of this slot for the indefinite future, thereby "hinder[ing] the availability of

services to the public at the earliest possible date by blocking entry by other entities willing and




       * TMI Comme‘ns. & Co., 19 FCC Red. at 12617 [ 39.
       2 wWAIT Radio v. FCC, 418 F.2d 1153, 1159 (D.C. Cit. 1969).
      * policies and Rules for the Direct Broadcast Satellite Service, Report and Order, 17
FCC Red. 11331, 11352 Y[42 (2002).
       * Space Station Reform Order, 18 FCC Red. at 10827 [ 173.
       *L

                                                 15


able to proceed immediately."*‘ Because of the Order, no service may be provided from 86.5°

W.L. for the foreseeable future in light of the moratorium on new DBS applications.42

EchoStar‘s actions did not, therefore, result in any "warehousing" of spectrum."" To the

contrary, EchoStar sought to maximize the utility of the 86.5° W.L. slot by identifying an in—

orbit satellite that could fulfill its commitments at the location. Accordingly, waiving the

milestone requirements would be most consistent with the Commission‘s diligence principles.

The Bureau erred by finding otherwise.

        The position taken in the Order also appears to run counterto the Commission‘s spectrum

utilization policies, especially in this time of spectrum scarcity. The Commission‘s recent

activities have only underscored the focus on maximizing the use of available spectrum

resources.""* By declaring the 86.5° W.L. authorization null and void in the face of EchoStar‘s

proposal to use the modern and fully functional EchoStar 8 satellite at the slot, the Order risks

undermining this policy.

        Finally, the Order also undermines the principles inherent in the Commission‘s fleet

management policies."" In the Second Space Station Reform Order, the Commission articulated

a policy in favor of allowing fleet operators to exchange satellites in their fleet at an orbital


       *4 T4.
       * See DBS Service Auction Nullified: Commission Sets Forth Refund Procedures For
Auction No. 52 Winning Bidders and Adopts a Freeze On All New DBS Service Applications,
Public Notice, 20 FCC Red. 20618 (2005).
       *4 See Space Station Reform Order, 18 FCC Red. at 10827 J 173.
       *4 See, e.g., FCC, Connecting America: The National Broadband Plan, at 75—76 (2010);
Promoting Efficient Use of Spectrum Through Elimination of Barriers to the Development of
Secondary Markets, Second Report and Order, Order on Reconsideration, and Second Further
Notice of Proposed Rulemaking, 19 FCC Red. 17503 (2004).
       * Amendment of the Commission‘s Space Station Licensing Rules and Policies, Second
Report and Order and Declaratory Order, 18 FCC Red. 12507, 12509—11 j 6—9 (2003)
("Second Space Station Reform Order‘).

                                                  16


location so long as service to customers was not interrupted and operations with the new satellite

were within the bounds of the original authorization and coordination parameters."" Critically,

the Commission did not require that the original and substitute satellites be identical to one

another." Impliedly, this policy recognizes that the public interest is not adversely affected

when the exchange is transparent to the consumer, the scope of the authorization remains

unchanged, and interference potential is not increased. In fact, the public interest is better served

because the policy allows fleet operators to maximize the use of in—orbit resources."" Although

EchoStar recognizes that the fleet management rules were not technically applicable to

EchoStar‘s request for 86.5° W.L., the underlying principles of the fleet management policy

supports the request: The substitution would have been transparent to potential customers, did

not raise interference concerns, and would have been within the boundaries of the current

authorization. Therefore by declaring the authorization null and void in lieu of permitting

EchoStar 8 to provide service from the location, the Order undermines the principles of the

Commission‘s fleet management policies.


VL      NEW FACTS JUSTIFY RECONSIDERATION

        New facts also justify reconsideration. First, while the Bureau was considering

EchoStar‘s request to modify its 86.5° W.L. authority to permit use of EchoStar 8 at that

location, EchoStar 8 experienced an SEU that interfered with its ability to provide service. The


        * See id. at 12510 I[ 8.
        *‘ Id. ("{The satellite to be substituted for the satellite initially assigned at a particular
orbit location must be technically identical to the original satellite or must operate within the
original satellite‘s authorization and/or coordinated parameters.") (emphasis added).
       * There has been concern that the fleet management rules have been underutilized
because of overly restrictive interpretation. See, e.g., Letter from Mary Bono Mack, Member of
Congress, to Julius Genachowski, Chairman, FCC (Sept. 9, 2009) (noting a concern that the fleet
management policies are "so narrowly interpreted" that they are of little utility in practice).

                                                   17


SEU affected TT&C operations with the satellite. At the time of the event, EchoStar had to

realign its fleet operations to ensure uninterrupted service from the critical 61.5° W.L. orbital

location. Since that realignment, however, EchoStar has developed a software solution that

bolsters the prospects of EchoStar 8‘s successful operation at 86.5° W.L. for years to come. This

is in addition to the recent confirmation, yielded through rigorous testing, that EchoStar 8

continues to have multiple command paths available using its 14 GHz commanding systems,

again increasing the already excellent chances that EchoStar 8 will remain healthy and continue

to provide high quality video service until at least 2016.

        Second, EchoStar and DISH Network are exploring unique service opportunities from the

86.5° W.L. orbital slot in addition to serving the capacity requirements of DISH Network.

EchoStar and DISH Network are assessing the viability of niche offerings that would expand

small market and rural video programming options, including distribution services on behalf of

small telco providers. EchoStar believes that the 86.5° W.L. capacity is a critical input to any

such potential service offering.

        Finally, owing to an expansion of the EchoStar fleet, the EchoStar 15 satellite could be

made available for reassignment to 86.5° W.L. relatively soon in the unlikely event that any

serious problems should arise with EchoStar 8. EchoStar is close to completing construction on

EchoStar 16, and the satellite is slated for launch in 2012. Once launched, EchoStar 16 will

provide critical services at the 61.5° W.L. orbital location. EchoStar has developed a capacity

plan that could allow EchoStar to free up EchoStar 15 from service at 61.5° W.L. once EchoStar

16 is fully operational and make the satellite available for service at 86.5° W.L. in the event of a

problem with EchoStar 8, and provided that EchoStar 15 is not already planned for service at

another slot. Until that time, other satellites in EchoStar‘s fleet, such as EchoStar 6, are capable



                                                 18


of acting as back up for the EchoStar 8 satellite. Consequently, there is little risk of interruption

to EchoStar‘s services once it commences operations at 86.5° W.L.

VIIL   CONCLUSION

       For the foregoing reasons, EchoStar urges the Bureau to reconsider and set aside the

Order, and in so doing, find that EchoStar met the CDR milestone for its 86.5° W.L.

authorization and modify the authorization to allow EchoStar to operate EchoStar 8 at 86.5°

W.L., either by finding that the substitution of EchoStar 8 at 86.5° W.L. meets the authorization‘s

diligence requirements or by granting a waiver of the milestones for good cause shown.




                                                Respectfully submitted,


                                                Pantelis    Michalopoulos              .
                                                Stephanie A. Roy
                                                Steptoe & Johnson L
                                                1330 Connecticut Avenue, NW
                                                Washington, D.C. 20036
                                                (202) 429—3000
                                                Counsel for EchoStar Satellite
                                                Operating Corporation


August 25, 2011




                                                 19


                         DECLARATION OF DARREN HAMILTON

       I, Darren Hamilton, hereby declare under penalty of perjury under the laws o        United

States that I have read the foregoing Petition for Reconsideration and it is true and c«   to the

best of my information, knowledge, and belief.

                                                              Executed on August 25,




                                                              Darren Hamilton
                                                              Director, Space Systems      neering
                                                              Space Programs
                                                              EchoStar Satellite Oper:
                                                              Corporation
                                                              100 Inverness Terrace E
                                                              Englewood, CO 80112
                                                              (303) 706—4353



Document Created: 2011-08-29 18:48:37
Document Modified: 2011-08-29 18:48:37

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