Attachment 2

This document pretains to ITC-ASG-20130206-00051 for Assignment on a International Telecommunications filing.

IBFS_ITCASG2013020600051_984861

                              International Section 214
                               Assignment Application
                                          Attachment 2




DESCRIPTION OF TRANSACTION,

  PUBLIC INTEREST SHOWING

AND RELATED DEMONSTRATIONS


                                                                          International Section 214
                                                                           Assignment Application
                                                                                      Attachment 2

                                   EXECUTIVE SUMMARY

       AT&T’s acquisition of the retail operations and associated assets of Allied Wireless

Communications Corporation will yield numerous public interest and consumer benefits –

particularly in rural areas – without any harm to competition.

       These public interest benefits are clear and demonstrable. As a result of this transaction,

Allied’s customers will have access to 4G and other services, equipment and features, including

AT&T’s nationwide 4G network. In addition, Allied customers will enjoy a wider variety of rate

plans, advanced broadband services, wireline/wireless bundle discounts in AT&T’s wireline

service area, free Wi-Fi hotspots, an increased ability to roam internationally, free mobile-to-

mobile calling over a substantially expanded customer base, and rollover minutes. On its own,

Allied could not build a 4G network that rivals its competitors’ in speed and capacity, or deliver

these products and services nearly as robustly or as quickly. The transaction also will allow

AT&T to extend its network coverage in areas where it is weak, to the advantage of its customers

as well. The transaction will result in cost savings and synergies too, such as the reduction of

general and administrative costs, internalization of roaming, more efficient billing functions, and

lower network operating expenses.

       These public interest benefits can be achieved without any harm to competition. Allied is

a small, mostly rural carrier, with less than 0.2 percent of U.S. wireless subscribers, spread

across disconnected portions of six states ranging from North Carolina to Idaho. Allied is not a

meaningful competitive influence on AT&T today and is unlikely to become one in the future.

Allied has lost nearly 30 percent of its retail customers over the last two years and faces

substantial challenges going forward. When Allied agreed to acquire the Alltel wireless

divestiture assets from Verizon Wireless in 2009, Alltel’s wireless business was predominantly

                                                  i


                                                                         International Section 214
                                                                          Assignment Application
                                                                                     Attachment 2

comprised of voice services. Like some others, Allied did not anticipate the level and rapid

increase in demand for data services, and it has been left behind in the race to 4G. Moreover,

Allied did not anticipate the extent of the customer experience and economic challenges it would

face in serving the scattered geography where it operates. Allied’s unusual footprint leads to

higher-than-normal roaming usage, which, together with the surge in data traffic, has left Allied

with uncompetitive per-subscriber data roaming costs. Further, the CMAs in which Allied

operates are and will remain competitive following the transaction. A number of other

competitors are present in each of Allied’s markets. AT&T, for the most part, has a modest

presence and limited coverage in many areas served by Allied, and its spectrum holdings will

remain below the Commission’s spectrum screen in all but one county.

       In short, customers of both companies will benefit, and competition will continue to be

strong. The Commission should consent to this transaction swiftly and unconditionally.




                                                ii


                                                                                                        International Section 214
                                                                                                         Assignment Application
                                                                                                                    Attachment 2

                                                TABLE OF CONTENTS
                                                                                                                                       Page

EXECUTIVE SUMMARY ............................................................................................................. i

I.       INTRODUCTION .............................................................................................................. 1

II.      DESCRIPTION OF THE APPLICANTS AND THEIR EXISTING BUSINESSES ........ 2

III.     DESCRIPTION OF THE TRANSACTION ...................................................................... 3

IV.      THE STANDARD OF REVIEW ....................................................................................... 4

V.       THE TRANSACTION WILL SERVE THE PUBLIC INTEREST ................................... 6

         A.        The Transaction Will Enable a Broader and Faster Deployment of 4G
                   Services to Rural Customers................................................................................... 7

         B.        The Transaction Offers Many Other Benefits to Customers in Rural Areas.......... 8

                   1.        Allied Customers Will Enjoy Greater Variety of Features and
                             Services ....................................................................................................... 8

                   2.        The Transaction Will Expand Network Coverage in Rural Areas ........... 10

         C.        The Transaction Yields Significant Cost Savings ................................................ 11

VI.      THE TRANSACTION WILL NOT HARM COMPETITION IN THE MARKET
         FOR MOBILE WIRELESS SERVICES .......................................................................... 12

         A.        The Transaction Raises No Spectrum Aggregation Concerns.............................. 13

         B.        Market Definition.................................................................................................. 15

                   1.        Relevant Product Market .......................................................................... 15

                   2.        Relevant Geographic Market .................................................................... 15

         C.        The Transaction Will Not Harm Competition Given Current Competition
                   Between Allied and AT&T Is Minimal ................................................................ 16

         D.        The Local Areas Where Allied Operates Are and Will Remain Competitive...... 18

         E.        Allied’s Limited Competitive Significance Is Diminishing ................................. 19

                   1.        Allied’s Declining Performance ............................................................... 19



                                                                   iii


                                                                                                      International Section 214
                                                                                                       Assignment Application
                                                                                                                  Attachment 2

                  2.         The Unusual Footprint of Allied’s Service Areas Degrades Customer
                             Experiences and Creates Inefficiencies for Allied’s Operations .............. 19

                  3.         Allied Is Competitively Disadvantaged by High and Increasing
                             Roaming Costs .......................................................................................... 22

                  4.         Allied’s Lack of a 4G Option Hamstrings Its Ability to Compete ........... 23

                  5.         Allied’s Current, Limited Market Position Overstates Its Future
                             Competitive Significance.......................................................................... 23

VII.    MISCELLANEOUS REGULATORY ISSUES............................................................... 24

        A.        After-Acquired Authorizations ............................................................................. 24

        B.        Blanket Exemption to Cut-Off Rules.................................................................... 25

        C.        Unjust Enrichment ................................................................................................ 25

        D.        Consideration ........................................................................................................ 25

        E.        Environmental Impact........................................................................................... 26

VIII.   CONCLUSION................................................................................................................. 26




                                                                  iv


                                                                         International Section 214
                                                                          Assignment Application
                                                                                     Attachment 2

I.     INTRODUCTION

       AT&T, Atlantic Tele-Network, Inc. (“ATN”), and ATN’s subsidiary Allied Wireless

Communications Corporation (“AWCC”) have agreed to transfer control of AWCC’s retail

operations and associated assets to a wholly owned, indirect subsidiary of AT&T Inc.

(collectively with its subsidiaries and affiliates, “AT&T”). These assets (“Allied Assets”)

include cellular, PCS, 700 MHz and microwave licenses, an international Section 214

authorization, and 700 MHz and cellular leases held by AWCC and certain of its affiliates1

(collectively with AWCC, “Allied”), which are located in rural parts of six states – Georgia,

Idaho, Illinois, North Carolina, Ohio, and South Carolina. AT&T and Allied are filing various

Applications for Commission approval of the assignment or transfer of control of these

authorizations. For the reasons set forth below, the Commission should find that the proposed

transaction serves the public interest and grant these Applications swiftly and unconditionally.

       The proposed transaction will benefit consumers, most of whom live in rural

communities, in many ways. First, Allied customers, who currently receive 3G EV-DO services,

will gain access to a range of products and services available on AT&T’s 4G national network.

On its own, Allied could not deliver these products and services nearly as robustly or as quickly.

Second, the transaction will enhance and supplement AT&T’s network – which, for the most

part, is limited in Allied’s service area along highways and other major roads and in small

population centers – by providing broader and deeper coverage. Third, customers will benefit

from substantial synergies produced by the transaction.

1
 AWCC’s licensee affiliates are Georgia RSA #8 Partnership, Ohio RSA #3 Limited
Partnership, Ohio RSA 2 Limited Partnership, Ohio RSA 5 Limited Partnership, and Ohio RSA
6 Limited Partnership. AT&T is acquiring the AWCC entities that hold interests in these
partnerships, which will continue to hold their licenses and leases.


                                                                           International Section 214
                                                                            Assignment Application
                                                                                       Attachment 2

         These benefits will be achieved without any harm to competition in any market. AT&T’s

spectrum holdings will remain below the Commission’s spectrum screen virtually everywhere.

Allied does not have a meaningful impact on AT&T’s decision-making and, with Allied being

particularly handicapped by its dispersed service areas and facing material barriers in its ability

to deploy a competitively robust 4G offering, it is unlikely to do so in the future. Further, AT&T

generally has a modest presence in Allied’s markets, while a number of other competitors are

present in each.

         In short, customers of both companies will benefit, and competition will continue to be

strong. The Commission therefore should consent to these Applications expeditiously and

unconditionally.

II.      DESCRIPTION OF THE APPLICANTS AND THEIR EXISTING BUSINESSES

         AT&T is a leading provider in the United States of wireless, Wi-Fi, high-speed Internet,

local and long distance voice, mobile broadband, and advanced TV services, as well as

worldwide wireless coverage and IP-based business communications services.2

         ATN provides telecommunications services to rural, niche and other underserved markets

and geographies in the United States, Bermuda, and the Caribbean. Through its operating

subsidiaries, ATN provides both wireless and wireline connectivity to residential and business

customers, including a range of mobile wireless solutions, local exchange services, fiber-based

services, and broadband Internet services.3

         In the United States, ATN provides retail wireless voice and data services via Allied

under the “Alltel” name in primarily rural areas of six widely scattered states to approximately

2
    See AT&T Inc., Annual Report (Form 10-K), at 1-2 (Feb. 24, 2012).
3
    ATN is headquartered in Beverly, Massachusetts.


                                                  2


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                                                                             Assignment Application
                                                                                        Attachment 2

620,000 customers, with a network footprint of approximately 4.6 million people.4 ATN’s other

domestic operating companies, which are not involved in this transaction, provide wholesale

wireless voice and data roaming services in rural markets to national, regional, local and selected

international wireless carriers, as well as retail wireless, fiber, and local exchange services.5

         The Commission has concluded repeatedly that AT&T has the qualifications required by

the Communications Act to control Commission authorizations,6 and nothing has changed to

disturb this conclusion. Nor can there be any question about Allied’s character or qualifications

to hold Commission authorizations.7

III.     DESCRIPTION OF THE TRANSACTION

         Allied is selling to AT&T the assets used in the operation of its retail wireless

telecommunications businesses in 26 CMAs located in Georgia, Idaho, Illinois, North Carolina,

Ohio, and South Carolina. These assets, which Allied operates under the “Alltel” brand, include


4
  The customer count includes 585,000 customers of AWCC plus 35,000 subscribers from an
unconsolidated partnership, with a total network footprint of approximately 4.6 million people.
Decl. of William F. Kreisher, Senior Vice President, Corporate Development, Atlantic Tele-
Network, Inc. ¶ 4 (Feb. 5, 2013) (“Kreisher Decl.”); see also AT&T to Acquire Wireless
Spectrum and Assets from Atlantic Tele-Network, Inc., Enhance Wireless Coverage in Rural
Areas, Press Release (Jan. 22, 2013), available at http://www.att.com/gen/press-
room?pid=23674&cdvn=news&newsarticleid=35955&mapcode=corporate|financial.
5
    See Atlantic Tele-Network, Inc., Annual Report (Form 10-K), at 2-4 (Mar. 15, 2012).
6
 See, e.g., Application of AT&T Inc. and Qualcomm Inc. for Consent to Assign Licenses and
Authorizations, Order, 26 FCC Rcd. 17,589, 17,601 ¶ 28 (2011) (“AT&T/Qualcomm Order”);
Applications of AT&T Inc. and Cellco P’ship d/b/a Verizon Wireless for Consent to Assign or
Transfer Control of Licenses and Authorizations and Modify a Spectrum Leasing Arrangement,
Memorandum Opinion and Order, 25 FCC Rcd. 8,704, 8,720 ¶ 29 (2010) (“AT&T/Verizon
Order”); Applications of AT&T Inc. and Centennial Commc’ns Corp. for Consent to Transfer
Control of Licenses, Authorizations and Spectrum Leasing Arrangements, Memorandum
Opinion and Order, 24 FCC Rcd. 13,915, 13,931 ¶ 33 (2009) (“AT&T/Centennial Order”);
Application of Aloha Spectrum Holdings Co. LLC and AT&T Mobility II LLC, Memorandum
Opinion and Order, 23 FCC Rcd. 2,234, 2,236 ¶ 8 (2008) (“AT&T/Aloha Order”).
7
 See, e.g., Applications of Atlantic Tele-Network, Inc. and Cellco P’ship d/b/a Verizon Wireless,
Memorandum Opinion and Order, 25 FCC Rcd. 3,763, 3,777 ¶ 27 (2010).


                                                   3


                                                                           International Section 214
                                                                            Assignment Application
                                                                                       Attachment 2

certain 700 MHz licenses and a 700 MHz lease, cellular licenses and leases,8 PCS licenses,

ancillary microwave licenses, an international Section 214 authorization, network assets, retail

stores, and approximately 620,000 subscribers. Allied also is selling to AT&T two 700 MHz

licenses it holds that are not in the 26 Alltel CMAs.9 Allied has not yet put these two licenses

into service and has no related network assets.

          In the transaction, AWCC will contribute those licenses, leases and authorizations (and

related assets, including networks, subscribers, entities holding the partnership interests, and

other assets) to a wholly owned subsidiary of AWCC called AWCC Acquisition Company, LLC

(“Newco”). Then, in exchange for $780 million in cash, AWCC will transfer its 100 percent

interest in Newco to a wholly owned, indirect subsidiary of AT&T.

IV.       THE STANDARD OF REVIEW

          In deciding whether to grant these Applications under Section 310(d) of the

Communications Act of 1934, as amended,10 the Commission first must assess whether the

proposed transaction complies with the specific provisions of the Communications Act, other

applicable statutes, the Commission’s rules, and federal communications policy. The

Commission then weighs any potential public interest harms of the proposed transaction against

the potential public interest benefits. The Applicants bear the burden of proving, by a
8
  Each of the following Allied affiliates leases cellular spectrum to AWCC: Ohio RSA #3
Limited Partnership, Ohio RSA 2 Limited Partnership, Ohio RSA 5 Limited Partnership, and
Ohio RSA 6 Limited Partnership. ULS does not provide for the assignment of a lease. As a
result, to effectuate the assignment of the lease agreements involved in this transaction, the
Applicants are filing new applications for approval of leases from these licensees to Newco. See
ULS File Nos. 0005632716; 0005632713; 0005632710; 0005632708. In addition, the
Applicants seek consent for the transfer of control of a lease by Georgia RSA #8 Partnership of
700 MHz spectrum licensed to PBP Bidco LLC. See ULS File No. 0005631586.
9
 The Lower B Block licenses for CMA153 (Columbus, GA-AL) and CMA588 (Ohio RSA 4 -
Mercer).
10
     47 U.S.C. § 310(d).


                                                  4


                                                                           International Section 214
                                                                            Assignment Application
                                                                                       Attachment 2

preponderance of the evidence, that the proposed transaction, on balance, serves the public

interest.11 The Commission “may not consider whether the public interest, convenience, and

necessity might be served by” a transaction involving an entity “other than the proposed

transferee.”12 Moreover, the Commission repeatedly has found that an assignment or transfer

proceeding is not the proper forum for addressing general industry issues that are not specific to

the transaction.13

          These Applications demonstrate on their face that the transaction will not result in harms

to competition and will not violate any law or rule, require a waiver of a rule, or result in any

unjust enrichment concerns. Nor will the transaction otherwise frustrate or undermine

Commission policies and enforcement of the Act. In similar cases, the Commission has

determined that such applications do not require extensive review or as certain or substantial a

showing of potential benefits.14 As this transaction will result in public interest benefits without

harming competition, the Commission should approve it expeditiously and without conditions.


11
   See AT&T/Verizon Order, 25 FCC Rcd. at 8,716 ¶ 22; AT&T/Centennial Order, 24 FCC Rcd.
at 13,927 ¶ 27.
12
     47 U.S.C. § 310(d).
13
  E.g., AT&T/Qualcomm Order, 26 FCC Rcd. at 17,622 ¶ 79; AT&T/Centennial Order, 24 FCC
Rcd. at 13,972 ¶ 141; Verizon/ALLTEL Order, 23 FCC Rcd. at 17,527-28 ¶ 185; AT&T Inc. and
BellSouth Corp. Application for Transfer of Control, Memorandum Opinion and Order, 22 FCC
Rcd. 5,662, 5,692 ¶ 56 n.154 (2007).
14
   See Applications of Tele-Commc’ns, Inc. and AT&T Corp., Memorandum Opinion and Order,
14 FCC Rcd. 3,160, 3,170 ¶ 16 (1999); Applications of Ameritech Corp. and SBC Commc’ns
Inc., Memorandum Opinion and Order, 14 FCC Rcd. 14,712, 14,740-41 ¶ 54 (1999). Put
another way, where a transaction will not reduce competition and the acquiring party possesses
the requisite qualifications to control the licenses at issue, and “where, as here, potential harms
are unlikely, Applicants’ demonstration of potential benefits need not be as certain.”
Applications for Consent to the Transfer of Control of Licenses and Section 214 Authorizations
from S. New Eng. TeleComms. Corp. to SBC Commc’ns Inc., Memorandum Opinion and Order,
13 FCC Rcd. 21,292, 21,315 ¶ 45 (1998) (quoting Application of WorldCom, Inc. and MCI
Commc’ns Corp. for Transfer of Control of MCI Commc’ns Corp. to WorldCom, Inc.,
Memorandum Opinion and Order, 13 FCC Rcd. 18,025, 18,138 ¶ 197 (1998)); see also
                                                                            Footnote continued on next page

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                                                                            International Section 214
                                                                             Assignment Application
                                                                                        Attachment 2

V.       THE TRANSACTION WILL SERVE THE PUBLIC INTEREST

         AT&T’s acquisition of the Allied Assets will benefit both companies’ customers. The

transaction will enable AT&T to offer Allied customers access to more services and features,

including access to AT&T’s nationwide 4G network; extend AT&T’s network coverage in

primarily rural areas; improve customers’ wireless calling experience; and create substantial

economies of scale and scope that will benefit subscribers. AT&T also expects to overlay the

Allied network with 4G technology, providing Allied customers with upgraded service compared

to the 3G service they currently receive. The Commission repeatedly has credited near-term,

verifiable, transaction-specific public interest benefits like these in prior transaction analyses and

should do so here.15


Footnote continued from previous page
Applications of Pac. Telesis Group and SBC Commc’ns Inc., Memorandum Opinion and Order,
12 FCC Rcd. 2,624, 2,626-27 ¶ 2 (1997); Applications of Comcast Cellular Holdings, Co. and
SBC Commc’ns Inc. for Consent to Transfer of Control of Licenses and Authorizations,
Memorandum Opinion and Order, 14 FCC Rcd. 10,604, 10,608-09 ¶ 10 (1999).
15
   In the Verizon/ALLTEL Order, the Commission concluded that that transaction was likely to
result in transaction-specific public interest benefits very similar to those that will result here,
including increased network coverage, expanded and improved services and features, roll-out of
next generation services, improvements in service quality, and efficiencies and economies of
scale and scope. See Verizon/ALLTEL Order, 23 FCC Rcd. at 17,495, 17,515 ¶¶ 114-15, 156;
see also AT&T/Verizon Order, 25 FCC Rcd. at 8,736, 8,741 ¶¶ 73, 86; AT&T/Centennial Order,
24 FCC Rcd. at 13,953, 13,960 ¶¶ 87-88, 108; Applications of Cellco P’ship d/b/a Verizon
Wireless and Rural Cellular Corp. for Consent to Transfer Control of Licenses, Authorizations,
and Spectrum Manager Leases and Petitions for Declaratory Ruling That the Transaction Is
Consistent with Section 310(b)(4) of the Commc’ns Act, 23 FCC Rcd. 12,463, 12,504, 12,512
¶¶ 91-92, 109 (2008) (“Verizon/RCC Order”); Applications of AT&T Inc. and Dobson
Commc’ns Corp. for Consent to Transfer Control of Licenses and Authorizations, Memorandum
Opinion and Order, 22 FCC Rcd. 20,295, 20,330, 20,335 ¶¶ 73-74, 84 (2007) (“AT&T/Dobson
Order”); Midwest Wireless Holdings, L.L.C. and ALLTEL Commc’ns, Inc. for Consent to
Transfer Control of Licenses and Authorizations, Memorandum Opinion and Order, 21 FCC
Rcd. 11,526, 11,564, 11,568 ¶¶ 105-106, 118 (2006) (“Midwest Wireless Order”); Applications
of Nextel Commc’ns, Inc. and Sprint Corp. for Consent to Transfer Control of Licenses and
Authorizations, Memorandum Opinion and Order, 20 FCC Rcd. 13,967, 14,013-15 ¶¶ 129-131
(2005) (“Sprint/Nextel Order”); Applications of W. Wireless Corp. and ALLTEL Corp. for
Consent to Transfer Control of Licenses and Authorizations, Memorandum Opinion and Order,
20 FCC Rcd. 13,053, 13,100-01, 13,108 ¶¶ 132-134, 150 (2005) (“Western Wireless Order”);
Applications of AT&T Wireless Servs., Inc. and Cingular Wireless Corp. for Consent to Transfer
                                                                            Footnote continued on next page

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                                                                          International Section 214
                                                                           Assignment Application
                                                                                      Attachment 2

          A.      The Transaction Will Enable a Broader and Faster Deployment of 4G
                  Services to Rural Customers

          The proposed transaction will bring advanced broadband services to more customers than

Allied could cover economically on its own and at a much faster pace. When Allied agreed to

acquire the Alltel wireless divestiture assets from Verizon Wireless in 2009, Alltel’s retail

wireless business was built around providing voice service.16 Since that time, the demand for

mobile broadband services has exploded, and Allied has struggled to adjust.17 Allied currently

offers only 3G EV-DO service and does not have sufficient spectrum to build a 4G network

comparable to its competitors’ in speed and capacity.18

          By contrast, AT&T expects that it will transition Allied’s customers from the current 3G

EV-DO network to a 4G network, and as a result, Allied customers will enjoy an enhanced

mobile Internet experience. AT&T’s experience, infrastructure, and supplier contracts will

permit it to deliver these benefits swiftly. And this network upgrade will ensure that Allied’s




Footnote continued from previous page
Control of Licenses and Authorizations, Memorandum Opinion and Order, 19 FCC Rcd. 21,522,
21,599, 21,611 ¶¶ 201-03, 236 (2004) (“Cingular/AT&T Wireless Order”).
16
     Kreisher Decl. ¶ 5.
17
     Id. ¶ 6.
18
   Id. ¶ 13. Allied won $47 million in subsidy funds in November 2012 in the Commission’s
Mobility Fund Phase I auction to provide mobile broadband services in unserved areas in its
licensed territory. Mobility Fund Phase I Auction Closes; Winning Bidders Announced for
Auction 901, Attachment A: Bidder Summary, Public Notice, 27 FCC Rcd. 12,031, 12,045
Attachment A (2012). Allied has filed long-form applications to claim its subsidies, which
currently are pending at the FCC. Kreisher Decl. ¶ 15. Allied plans to use the support to deploy
LTE only in Idaho, and the tracts receiving Mobility Fund support in Idaho represent only 0.11
percent of Allied’s total covered POPs. Id. In unserved areas of its other five states, Allied
proposes to deploy EV-DO with the Mobility Fund subsidies. Id.


                                                  7


                                                                           International Section 214
                                                                            Assignment Application
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spectrum is put to a significantly more valuable and efficient use than Allied has been, or would

be, able to achieve on its own given the obstacles it faces.19

       B.       The Transaction Offers Many Other Benefits to Customers in Rural Areas

       Both Allied’s and AT&T’s customers will benefit from this transaction. The

Commission consistently has recognized that increasing the diversity and range of features and

services available to customers, as well as the geographic reach of a carrier’s network, is in the

public interest.20 This transaction will deliver these benefits as well as reducing costs.

                1.     Allied Customers Will Enjoy Greater Variety of Features and Services

       AT&T’s nationwide and global network provides AT&T’s wireless customers a level and

variety of services that Allied cannot offer.21 Following the transaction, Allied customers, most

of whom live in rural areas, will gain access to the range of services available on AT&T’s

nationwide 4G network. Through AT&T’s international roaming partners, Allied’s subscribers

will be able to make and receive calls in more than 225 countries and access data services in

more than 200 countries, as well as use nearly 190,000 Wi-Fi hotspots globally through roaming

agreements.22


19
  Cf. AT&T/Centennial Order, 24 FCC Rcd. at 13,955-56 ¶¶ 96-98, 108 (describing accelerating
deployment of next-generation service in the public interest analysis); Verizon/ALLTEL Order,
23 FCC Rcd. at 17,506-07, 17,515 ¶¶ 135-36, 156 (same).
20
  See, e.g., AT&T/Verizon Order, 25 FCC Rcd. at 8,738-41 ¶¶ 79-86; AT&T/Dobson Order, 22
FCC Rcd. at 20,333 ¶ 79-82; Midwest Wireless Order, 21 FCC Rcd. at 11,564-67 ¶¶ 105-09,
111-12; Western Wireless Order, 20 FCC Rcd. at 13,101-04 ¶¶ 135-36, 138-40; Sprint/Nextel
Order, 20 FCC Rcd. at 14,013-14 ¶¶ 129-130; Cingular/AT&T Wireless Order, 19 FCC Rcd. at
21,604-05 ¶¶ 216-20.
21
   See, e.g., AT&T/Dobson Order, 22 FCC Rcd. at 20,333-34 ¶¶ 79-81 (recognizing the public
interest benefits that accrue to customers of a regional wireless carrier from increasing the
diversity and range of features and services available to them); see also AT&T/Verizon Order, 25
FCC Rcd. at 8,739 ¶ 80; AT&T/Centennial Order, 24 FCC Rcd. at 13,956-57 ¶ 99.
22
  See, e.g., AT&T Enhances Mobile Broadband Coverage in Time for the Big Game and
Carnival Season, Press Release (Jan. 16, 2013), available at http://www.att.com/gen/press-
                                                                            Footnote continued on next page

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                                                                            International Section 214
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         Among other things, Allied customers also will enjoy:

                 wider variety of rate plans;

                 more robust set of data services;

                 free mobile-to-mobile calling to a substantially expanded customer base;

                 rollover of unused minutes to the next month;

                 wireline/wireless bundle discounts in AT&T’s wireline service area;

                 free access to 31,000 Wi-Fi hotspots for eligible subscribers;23 and

                 access to AT&T’s nationwide footprint when traveling.

         Because AT&T expects to integrate the Allied customers into its network rapidly and

seamlessly, Allied customers will experience these numerous benefits relatively quickly. AT&T

has experience in transitioning customers to its network following previous transactions, a

number of which have been far larger than this one. In other transactions, the Commission has

recognized the importance of such experience in ensuring the promised benefits will be realized

and should do so here.24




Footnote continued from previous page
room?pid=23694&cdvn=news&newsarticleid=35971&mapcode=mk-att-wireless-
networks|wireless.
23
   See, e.g., AT&T 4G LTE Available in Macon, Press Release (Jan. 31, 2013), available at
http://www.att.com/gen/press-room?pid=23695&cdvn=news&newsarticleid
=35972&mapcode=broadband|mk-att-wireless-networks. Free access to Wi-Fi hotspots is
currently available to AT&T customers with certain devices and data plans. See AT&T website,
AT&T Wi-Fi, available at http://www.att.com/gen/general?pid=5949 (last visited Feb. 5, 2013).
24
   See Verizon/RCC Order, 23 FCC Rcd. at 12,519 ¶ 132 (declining to require Verizon Wireless
to provide greater detail regarding its plans for converting RCC customers from the existing
GSM network to CDMA than that already provided by Verizon Wireless based, in part, on the
Commission’s recognition “that Verizon Wireless, in light of its many acquisitions, has had
significant experience in transitioning customers from one system to another, some involving the
replacement of one technology with another.”).


                                                      9


                                                                        International Section 214
                                                                         Assignment Application
                                                                                    Attachment 2

                 2.   The Transaction Will Expand Network Coverage in Rural Areas

       The Commission has long acknowledged the public interest benefits of expanding the

geographic reach of a wireless carrier’s network.25 The proposed transaction will allow AT&T

to extend its network coverage in many predominantly rural areas and to serve customers better.

AT&T’s coverage has a limited reach in many of the areas served by Allied. The integration of

the two networks, which AT&T expects to proceed quickly, will broaden and deepen the

coverage enjoyed by each company’s customers, especially in rural areas. In addition, where the

networks overlap – generally near population centers, highways, and other major roads – AT&T

will integrate Allied cell sites that complement AT&T’s network, creating a denser network and

increased capacity.

       Following the network integration, Allied customers will be able to enjoy the benefits of

AT&T’s nationwide 4G network; AT&T’s customers will benefit from the expanded geographic

network; and customers of other GSM-based carriers will gain another GSM-based roaming

option in Allied’s footprint. AT&T’s expanded 4G network coverage also will improve service

for AT&T’s existing customers and roamers who travel to these areas. The integration of the

networks and improvements and upgrades to Allied’s network will lead to more seamless service

and a better customer experience, including fewer coverage gaps, fewer dropped calls, improved

data speeds, better signal penetration of homes and other buildings, and enhanced feature

performance.26

25
  See, e.g., AT&T/Centennial Order, 24 FCC Rcd. at 13,955 ¶ 95; Midwest Wireless Order, 21
FCC Rcd. at 11,566-67 ¶¶ 111-12; Western Wireless Order, 20 FCC Rcd. at 13,102-04 ¶¶ 138-
40; Cingular/AT&T Wireless Order, 19 FCC Rcd. at 21,604-05 ¶¶ 216-20.
26
  See AT&T/Centennial Order, 24 FCC Rcd. at 13,958 ¶ 103 (describing integration of networks
resulting in better reception and signal quality in the public interest analysis); Verizon/ALLTEL
Order, 23 FCC Rcd. at 17,507-08, 17,515 ¶ 137 (same).


                                               10


                                                                           International Section 214
                                                                            Assignment Application
                                                                                       Attachment 2

       C.      The Transaction Yields Significant Cost Savings

       In addition to the compelling direct benefits to consumers described above, the proposed

transaction also will result in substantial cost savings. The cost savings will result from, among

other things, reduced per-subscriber costs of acquiring customers, the reduction of general and

administrative costs, the consolidation of cell sites, the reduction of network operating expenses,

and the consolidation of customer billing functions.

       The transaction will eliminate redundant administrative costs and reduce other corporate

expenses.27 Because Allied has a much smaller customer base than AT&T, its general and

administrative costs account for a larger portion of its annual expense per customer than AT&T’s

expense per customer. For example, AT&T enjoys economies of scale that will permit it to

absorb Allied’s billing functions at a lower cost per subscriber than Allied can achieve.

       AT&T also projects that the transaction will result in substantial savings in network

operating expenses.28 AT&T expects to be able to take advantage of many of Allied’s towers

while saving costs through decommissioning redundant sites. In addition, roaming costs will

decline sharply with the resultant elimination of double marginalization.29 Because 78 percent of


27
   The Commission has found that reducing the overall expenses for accounting, finance and
legal services, as well as for advertising, sales, and billing, serve the public interest. See, e.g.,
Verizon/ALLTEL Order, 23 FCC Rcd. at 17,514-15 ¶¶ 152-54; see also AT&T/Centennial Order,
24 FCC Rcd. at 13,959 ¶ 106; AT&T/Dobson Order, 22 FCC Rcd. at 20,334-35 ¶ 83.
28
  The Commission has found that integration results in cost savings from the elimination of
redundant cell sites and transport facilities, as well as redeployment of assets for build-out in
other areas. See, e.g., Verizon/ALLTEL Order, 23 FCC Rcd. at 17,513 ¶ 149; see also
AT&T/Dobson Order, 22 FCC Rcd. at 20,335 ¶ 84.
29
  As the Commission has recognized repeatedly, the internalization of roaming costs, as well as
the elimination of the transaction costs of administering roaming, serve the public interest
because they lower the marginal cost of providing service and are therefore “likely to benefit
consumers through lower price and/or increased service.” Cingular/AT&T Wireless Order, 19
FCC Rcd. at 21,605 ¶ 219; accord Western Wireless Order, 20 FCC Rcd. at 13,108 ¶ 151
(“ALLTEL’s merger with WWC would reduce its roaming costs in geographic markets where
                                                                            Footnote continued on next page

                                                 11


                                                                            International Section 214
                                                                             Assignment Application
                                                                                        Attachment 2

Allied’s subscribers reside in a county on the edge of Allied’s licensed area,30 they roam more

than other carriers’ customers.31 Allied’s roaming costs are therefore relatively high on a per-

subscriber basis.32 This transaction will reduce these costs. The Commission has credited

similar synergies in past transactions and should do so here.33

VI.        THE TRANSACTION WILL NOT HARM COMPETITION IN THE MARKET
           FOR MOBILE WIRELESS SERVICES

           The transaction will not harm competition in any relevant market. As an initial matter,

the transaction raises no spectrum aggregation concerns: the screen is reached in only one of the

162 counties involved in this transaction and is exceeded there by only 4 MHz. There also

currently is no substantial competition between AT&T and Allied in the market for mobile

wireless services. The markets in which Allied operates are and will remain competitive after

the transaction. AT&T generally has a modest presence in these areas today, and competition

from all the other national carriers in nearly all of the affected areas will remain.34 Further,



Footnote continued from previous page
ALLTEL and WWC’s service areas do not overlap, and the elimination of roaming agreements
in these markets would directly benefit . . . its customers . . . .”).
30
     Kreisher Decl. ¶ 12. See pages 21-22 below for a fuller description of this challenge.
31
     Kreisher Decl. ¶ 12.
32
     Id.
33
   See, e.g., AT&T/Centennial Order, 24 FCC Rcd. at 13,959 ¶ 106; Verizon/ALLTEL Order, 23
FCC Rcd. at 17,512-15 ¶¶ 147-56; AT&T/Dobson Order, 22 FCC Rcd. at 20,334-35 ¶ 83
(crediting cost synergies in roaming, network, advertising, and overhead costs).
34
  The Commission and the Department of Justice have stated that the important competitive
decisions by AT&T and other national wireless carriers are made at the national level, largely in
response to competitive pressure from other national carriers, not local carriers such as Allied.
See Applications of Cellco P’ship d/b/a Verizon Wireless and SpectrumCo LLC and Cox TMI,
LLC for Consent to Assign AWS-1 Licenses, Memorandum Opinion and Order and Declaratory
Ruling, 27 FCC Rcd. 10,698, 10,718-19 ¶ 59 (2012) (“Verizon/SpectrumCo Order”);
AT&T/Qualcomm Order, 23 FCC Rcd. at 17,604-05 ¶ 35; United States and Plaintiff States v.
AT&T Inc. et al., Civil Action No. 11-01560 (ESH), Second Amended Compl. ¶ 19 (D.D.C.
Sept. 30, 2011) (“Am. Compl.”).


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Allied’s subscriber porting ratios show that the vast majority of Allied customers who port their

service to another carrier do so not to AT&T, but to another national carrier instead.35 Moreover,

largely due to the challenges created by its unusual noncontiguous footprint, combined with the

increasing importance of data services, Allied is not an effective competitive constraint on

AT&T at either the local or national level. Allied has lost nearly 30 percent of its customer base

since it acquired the former Alltel businesses in April 2010, and as discussed above, Allied faces

serious challenges going forward in providing the data services customers increasingly demand.

          A.     The Transaction Raises No Spectrum Aggregation Concerns

          The Commission’s spectrum screen identifies local markets where an entity would

acquire more than approximately one third of the total spectrum suitable and available for the

provision of mobile telephony/broadband services.36 The Commission’s current screen is

triggered where applicants would have “102 megahertz or more of cellular, PCS, SMR, 700

MHz, and WCS spectrum, where neither BRS nor AWS-1 spectrum is available; 121 megahertz

or more of spectrum, where BRS spectrum is available, but AWS-1 spectrum is not available;

132 megahertz or more of spectrum, where AWS-1 spectrum is available, but BRS spectrum is

not available; or 151 megahertz or more of spectrum where both AWS-1 and BRS spectrum are

available.”37 An aggregation that exceeds the applicable screen merely indicates the need for a

more detailed analysis of spectrum availability and competition in the pertinent area – it does not


35
     Kreisher Decl. ¶ 18.
36
  Verizon/SpectrumCo Order, 23 FCC Rcd. at 10,719 ¶ 59; Verizon/ALLTEL Order, 23 FCC
Rcd. at 17,473 ¶¶ 53-54.
37
  Applications of AT&T Mobility Spectrum LLC, New Cingular Wireless PCS, LLC, Comcast
Corp., Horizon Wi-Com, LLC, NextWave Wireless, Inc., and San Diego Gas and Elec. Co. for
Consent to Assign and Transfer Licenses, WT Dkt No. 12-240, Memorandum Opinion and
Order, FCC 12-156, at ¶ 33 n.94 (rel. Dec. 18, 2012).


                                                13


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alone lead to a finding of anticompetitive effects.38

         As Appendix A demonstrates, this transaction presents no spectrum aggregation

concerns. The screen is triggered in only one county, and there by only 4 MHz.39 All the

national carriers have deep spectrum positions in that county: after the consummation of

pending transactions, Verizon will hold 109 MHz, Sprint 90 MHz, and T-Mobile 60 MHz. And

other providers hold spectrum in that county as well – for example, DISH holds 700 MHz

spectrum,40 and Aloha holds AWS spectrum.

         In every CMA involved in this transaction, all four national carriers have ample spectrum

to serve existing customers and expand, and there are other spectrum holders that can deploy

their spectrum or make it available for use by other carriers. Therefore, the modest increase in

AT&T’s spectrum holdings through this transaction, which will remain below the Commission’s

screens, raises no competitive concerns.41



38
     Verizon/ALLTEL Order, 23 FCC Rcd. at 17,481-82 ¶ 75.
39
   In Ashtabula County, Ohio, the screen is 151 MHz, and after consummation of this
transaction, AT&T will hold 155 MHz there.
40
  DISH also holds 40 MHz of nationwide AWS-4 spectrum (2000-2020 MHz and 2180-2200
MHz), which the Commission recently made available for mobile broadband. See Serv. Rules
for Advanced Wireless Servs. in the 2000-2020 MHz and 2180-2200 MHz Bands, WT Dkt No.
12-70, Report and Order and Order of Proposed Modification, FCC 12-151, at ¶¶ 1, 7, 49 (rel.
Dec. 17, 2012); DBSD N. Am., Inc., Debtor-in-Possession, New DBSD Satellite Servs. G.P.,
Debtor-in-Possession, Pendrell Corp., and TerreStar License Inc., Debtor-in-Possession, and
DISH Network Corp. and Gamma Acquisition L.L.C., Applications for Consent to
Assign/Transfer Control of Licenses and Authorizations of New DBSD Satellite Servs. G.P.,
Debtor-in-Possession and TerreStar License Inc., Debtor-in-Possession, Order, 27 FCC Rcd.
2250, 2250 ¶ 1 (IB 2012).
41
  See, e.g., Sprint Nextel Corp. and Clearwire Corp., Applications for Consent to Transfer
Control of Licenses, Leases, and Authorizations, Memorandum Opinion and Order, 23 FCC Rcd.
17,570, 17,601 ¶ 76 (2008) (“The purpose of this initial screen is to eliminate from further
review those markets in which there is clearly no competitive harm relative to today’s generally
competitive marketplace.”); AT&T/Dobson Order, 22 FCC Rcd. at 20,317 ¶ 39; Cingular/AT&T
Wireless Order, 19 FCC Rcd. at 21,568-69 ¶¶ 106-109.


                                                 14


                                                                          International Section 214
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                                                                                      Attachment 2

       B.      Market Definition

               1.      Relevant Product Market

       The Commission defines relevant product markets by including all services that are

reasonable substitutes for each other in the eyes of consumers.42 The Commission has made

clear that the relevant product market in transactions like this one is the combined “mobile

telephony/broadband services” product market “that is comprised of mobile voice and data

services, including mobile voice and data services provided over advanced broadband wireless

networks (mobile broadband services).”43

               2.      Relevant Geographic Market

       The Commission and the Department of Justice historically have analyzed the potential

competitive effects of wireless transactions such as this one at the level of local geographic

markets approximated by individual CMAs.44 In doing so, the Commission determined that the

appropriate geographic market was “the area within which a consumer is most likely to shop for

mobile telephony/broadband services.”45 At the same time, however, the Commission has made

42
  See Western Wireless Order, 20 FCC Rcd. at 13,067 ¶ 25 (“When one product is considered
by consumers to be a reasonable substitute for another product, it is included in the relevant
market.”); Cingular/AT&T Wireless Order, 19 FCC Rcd. at 21,557 ¶ 71 (same).
43
  Verizon/SpectrumCo Order, 27 FCC Rcd. at 10,717 ¶ 53. See also, e.g., Verizon/ALLTEL
Order, 23 FCC Rcd. at 17,469-70 ¶ 45. This market includes the less advanced, earlier
generation services, such as 2G and 2.5G wireless networks; a wide array of mobile data
services, such as mobile Internet access services for laptop users; and mobile voice and data
services provided over advanced wireless broadband, such as 3G and 4G, networks. Id. at
17,470 ¶¶ 46-47.
44
  See, e.g., Verizon/ALLTEL Order, 23 FCC Rcd. at 14,741 ¶ 49; Verizon/RCC Order, 23 FCC
Rcd. at 12,485 ¶ 41; AT&T/Dobson Order, 22 FCC Rcd. at 20,310-11 ¶ 25.
45
  AT&T/Centennial Order, 24 FCC Rcd. at 13,934 ¶ 41; see also Verizon/ALLTEL Order, 23
FCC Rcd. at 17,472 ¶ 52; AT&T/Dobson Order, 22 FCC Rcd. at 20,310-11 ¶ 25. The
Commission reasoned that consumers would be unlikely to switch to an alternative provider that
was outside of where they lived, worked, or traveled in response to a small price increase. See,
e.g., AT&T/Centennial Order, 24 FCC Rcd. at 13,934 ¶ 41; Verizon/ALLTEL Order, 23 FCC
Rcd. at 17,472 ¶ 52.

                                                 15


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                                                                             Assignment Application
                                                                                        Attachment 2

clear that small, local carriers such as Allied have no impact on the most important competitive

decisions of national carriers – those regarding prices and service plans, as well as the

development and deployment of mobile broadband equipment and devices – which are made at

the national level.46

           C.     The Transaction Will Not Harm Competition Given Current Competition
                  Between Allied and AT&T Is Minimal

           Whether the relevant market is viewed as local or national, this transaction will not harm

competition. Allied and AT&T are not close competitors. Verizon is the market leader in the

local areas in which Allied operates, and Verizon’s market position has been improving as

Allied’s has been waning.47 Allied focuses on Verizon as the primary rival driving its

competitive decisions.48 AT&T, in contrast, is seen as lacking the coverage needed to compete

effectively in these geographic areas.49 Allied’s subscriber porting ratios demonstrate that

porting of subscribers to and from AT&T is very limited, with fewer than one in ten Allied

customers who port their service to another carrier going to AT&T.50 Allied’s ports out to

Verizon are well over 80 percent of the total, ten times the volume of ports to AT&T.51

Additionally, unlike AT&T, Allied is not well-positioned to compete for enterprise customers of
46
   AT&T/Qualcomm Order, 23 FCC Rcd. at 17,605 ¶ 35 (“Because of the important national
characteristics, competition that occurs at a local level is unlikely to affect, for example, the
pricing and plans that the nationwide providers offer unless there is enough competition in
enough local markets to make a nationwide pricing or plan change economically rational.”); see
also Verizon/SpectrumCo Order, 27 FCC Rcd. at 10,718-19 ¶ 57. The Department has reached a
similar conclusion. See Am. Compl. ¶ 19 (“Because competitive decisions affecting technology,
plans, prices, and device offerings are typically made at a national, rather than a local, level, the
rivals that affect those decisions generally are those with sufficient national scale and scope.”).
47
     Kreisher Decl. ¶ 19.
48
     Id.
49
     Id.
50
     Id. ¶ 18.
51
     Id.


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any appreciable size because such businesses typically have operations outside of Allied’s

footprint.52 Moreover, enterprise customers often want additional products and services that

Allied does not offer.53

           Viewed with regard to the dimensions of competition that the Commission and the

Department of Justice have found to be driven primarily by national carriers, this transaction will

have no effect. The transaction does not reduce the number, or in any way impair the

competitiveness, of the national carriers in the local areas served by Allied. Moreover, Allied is

a carrier serving a small number of noncontiguous, widely scattered rural areas that do not

encompass any significant metropolitan areas and in which AT&T has a limited presence; thus, it

is not a regional carrier that would influence the competitive decision-making of national carriers

on national dimensions of competition.54 Accordingly, this transaction will not negatively alter

the competitive incentives and constraints faced by AT&T.



52
     Id. ¶ 11.
53
     Id.
54
  In its analysis of the AT&T/T-Mobile transaction, Commission staff categorized Allied as
among a group of smaller “market participants” that “hold spectrum licenses only in certain
regions or sections of the country [and] provide facilities-based wireless services on a multi-
regional or multi-metropolitan area basis.” Applications of AT&T Inc. and Deutsche Telekom
AG, for Consent to Assign or Transfer Control of Licenses and Authorizations, WT Dkt No. 11-
65, Staff Analysis and Findings, at ¶ 38 (rel. Nov. 29, 2011) (“FCC Staff Report”). To be able to
compete effectively with nationwide providers, “a regional provider would most importantly
need to obtain a nationwide spectrum footprint and the resources to build it out.” Id. ¶ 64. Staff
concluded that no local or regional competitor, including Allied, was likely to be an effective
competitive constraint on national competition. Id. ¶¶ 62-70.
     In its Complaint regarding the same transaction, the Department explained its conclusion
that smaller, regional providers like Allied do not affect the significant competitive decisions of
AT&T and other national carriers. The Department asserted that “customers in local markets
across the country often face similar choices from AT&T, T-Mobile, Verizon, and Sprint,
regardless of whether local or regional carriers also compete in any particular CMA. Am. Compl.
¶ 20. The Department stated that local or regional wireless providers “face significant
competitive limitations” and “are therefore limited in their ability to constrain the . . . national
carriers.” Id. ¶ 35. The Department further asserted that, because AT&T and other national
                                                                          Footnote continued on next page

                                                 17


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         In sum, at the local level, competition between AT&T and Allied is minimal, and AT&T

is not a significant factor in Allied’s competitive decisions and plans. With respect to national

dimensions of competition, such as pricing and service plans, due in part to Allied’s small and

unusual footprint and diminishing presence, it is not a carrier that could exert an influence on the

competitive decision-making of a national carrier like AT&T.

         D.       The Local Areas Where Allied Operates Are and Will Remain Competitive

         In each local area involved, this transaction raises no competitive concerns. All four of

the national competitors offer service in virtually all of the affected CMAs, and there are local or

regional service providers in a number of these CMAs as well. Moreover, as discussed above,

competition between Allied and AT&T is minimal. And, as described more fully below,

Allied’s competitive presence in these areas generally is modest and has been diminishing.

AT&T, likewise, has a modest presence in the large majority of Allied’s local operating areas.

For all these reasons, competition in the areas where Allied operates will be undiminished by the

transaction.

         All four national carriers are present in all but two of the CMAs served by Allied,

demonstrating that ample competitive options will remain for consumers in these areas after the

transaction. Nor will the transaction reduce competition in the two exceptions: CMA390 (Idaho

RSA 3-Lemhi) and CMA402 (Illinois RSA 9-Clay). In each of those CMAs, AT&T has few

subscribers and limited coverage.




Footnote continued from previous page
carriers “typically offer[] prices, plans, and devices on a national basis, the regional and local
providers . . . exert little influence on these aspects of competition.” Id.


                                                 18


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                                                                                          Attachment 2

           E.     Allied’s Limited Competitive Significance Is Diminishing

           Allied’s performance has declined significantly due to the scattered, rural nature of its

footprint, high roaming costs caused by exploding data consumption, and the lack of a

competitive 4G option. These factors pose significant obstacles to Allied’s ability to serve

customers going forward.

                  1.        Allied’s Declining Performance

           Allied’s subscriber base has declined significantly since it acquired the divested Alltel

assets. Allied has lost nearly 30 percent of its subscribers since mid-2010. 55 Furthermore, Allied

has lost subscribers in every CMA in which it has a meaningful market presence. 56 Allied’s

financial performance has suffered as a result.57

                  2.        The Unusual Footprint of Allied’s Service Areas Degrades Customer
                            Experiences and Creates Inefficiencies for Allied’s Operations

           Allied offers service in just 26 CMAs dispersed amongst six states – Georgia, Idaho,

Illinois, North Carolina, Ohio, and South Carolina – which are geographically spread across the

country.58 In essence, Allied operates 10 noncontiguous “island properties,” a footprint unlike –

and more challenging than – that of other regional carriers.59




55
     Kreisher Decl. ¶ 17.
56
     Id.
57
     Id.
58
     Id. ¶ 7.
59
     Id.


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                 Attachment 2




20


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           As a result of this unusual footprint, 78 percent of Allied’s subscribers reside in a county

that is on the border of Allied’s licensed areas.60 Because Allied’s footprint does not encompass

the major metropolitan communities near its service areas, these customers frequently leave and

enter Allied’s network during the course of their daily routines.61 This movement on and off

Allied’s network has resulted in degraded customer experiences at the edges of Allied’s service

areas due to dropped calls, signal loss, etc., and these problems have led to significant churn.62

While quality issues at a network’s edge are not entirely uncommon for wireless providers due to

myriad technical constraints between carriers, the extent to which Allied’s customers are

subjected to these issues is uncommon.

           Additionally, Allied suffers inefficiencies created due to the distances between its various

noncontiguous operating areas and their atypical borders. For example, switching and

interconnection infrastructure are inefficient and have unusually high associated expenses. 63

Further, because Allied cannot leverage capabilities effectively across the dispersed geographies

in which it operates, the company has redundant field network and sales expenses.64 Allied’s

footprint also means that advertising cannot be effectively targeted toward potential customers.65

For instance, the POPs in Allied markets represent just one in eight of the POPs in the DMAs

that cover the footprint.66 As a result, mass media (television and radio) costs are prohibitively

60
     Id. ¶ 12. Another six percent of subscribers live outside of Allied’s licensed coverage area. Id.
61
     Id.
62
     Id. ¶ 8.
63
     Id.
64
     Id.
65
     Id. ¶ 9.
66
  Id. Allied fully covers only one DMA (Lima, OH) and covers the majority of only one
additional DMA (Albany, GA). Id.

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                                                                                        Attachment 2

expensive due to spillage, and Allied’s options for promoting its brand are limited by the

inefficiency of potential purchases.67 Additionally, because it lacks presence in major market

areas, Allied is at a significant competitive disadvantage in securing distribution through major

retail chains as compared to other carriers.68

                  3.        Allied Is Competitively Disadvantaged by High and Increasing Roaming
                            Costs

           Allied’s scattered and limited footprint also means that its subscribers roam more

frequently than they would if Allied’s operating areas were contiguous. Approximately 15

percent of calls placed by Allied’s customers are made off network. 69 This rate is much higher

than the approximately one to three percent rate for out-of-network calls made by customers of

carriers with more contiguous footprints.70 As mobile broadband usage continues to explode –

predicted to increase 18-fold between 2011 and 201671 – the relatively higher use of data

roaming by Allied’s customers will exacerbate the volume of roaming traffic, and thus further

increase Allied’s roaming costs relative to its competitors.72 Such rapidly increasing spending on

roaming reduces the amount of capital that Allied has available to invest in its network. 73




67
     Id. ¶ 9.
68
     Id. ¶ 10.
69
     Id. ¶ 12.
70
     Id.
71
   See
http://www.cisco.com/en/US/solutions/collateral/ns341/ns525/ns537/ns705/ns827/white_paper_c
11-520862.html (“Global mobile data traffic will increase 18-fold between 2011 and 2016.”).
72
     Kreisher Decl. ¶ 12.
73
     Id.


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                                                                                          Attachment 2

                 4.      Allied’s Lack of a 4G Option Hamstrings Its Ability to Compete

          Allied currently does not offer 4G technologies, as explained above, and its 3G EV-DO

services lag far behind 4G. Allied has insufficient spectrum to launch an LTE network that is

comparable in speed and throughput to the national carriers’.74 Allied has sought to acquire

additional spectrum but has had minimal success in doing so.75 Even a limited bandwidth launch

of LTE by Allied would exhaust all or most of its usable spectrum in most markets, which is

likely to result in deteriorated 2G and 3G experience for Allied’s customers during the transition

period without allowing Allied to deliver a 4G experience comparable to the national carriers’

offerings.76 Allied’s current inability to offer LTE has had a material impact on Allied’s ability

to source handsets and data devices because most device manufacturers have transitioned their

roadmaps to 4G devices.77

                 5.      Allied’s Current, Limited Market Position Overstates Its Future
                         Competitive Significance

          It is well-settled that if a firm’s current market position overstates its future competitive

significance, analysis of a transaction should be based on the firm’s future ability to compete.78

74
     Id. ¶ 13.
75
     Id. ¶ 14.
76
     Id. ¶ 13.
77
     Id. ¶ 16.
78
  See, e.g., U.S. Dep’t of Justice and Fed. Trade Comm’n, Horizontal Merger Guidelines § 5.2
(2010) (“Horizontal Merger Guidelines”) (“Market concentration and market share data are
normally based on historical evidence. However, recent or ongoing changes in market
conditions may indicate that the current market share of a particular firm either understates or
overstates the firm’s future competitive significance. . . . The Agencies measure market shares
based on the best available indicator of firms’ future competitive significance in the relevant
market.”); United States v. Gen. Dynamics Corp., 415 U.S. 486, 503-04 (1974) (finding that the
District Court properly assessed coal producer’s “weakness as a competitor” when it analyzed its
“probable future ability to compete” rather than its past production, and concluded that the firm
was a “far less significant factor in the coal market than . . . the production statistics seemed to
indicate.”).


                                                    23


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                                                                                       Attachment 2

Particularly, “where a firm’s market share has been steadily declining, it may be appropriate to

take a lower projected share as a measure rather than the last actual share.”79 Allied’s current

market position is modest in many of the areas in which it operates. Nevertheless, it still

overstates Allied’s future competitive significance given the steady subscriber decline Allied has

experienced in virtually all of its operating areas and the many challenges described above.

Where there are “recent or ongoing changes in market conditions,” such as “if a new technology

that is important to long-term competitive viability is available to other firms in the market, but

is not available to a particular firm,” the “reasonably predictable effects” should be considered in

interpreting market share data.80 Here, Allied’s current lack of 4G services and a challenging

route to a competitive 4G offering will result in further diminishing Allied’s competitive

presence in the future absent the transaction.

VII.   MISCELLANEOUS REGULATORY ISSUES

       A.      After-Acquired Authorizations

       The Applicants request that any Commission approval of these Applications include

authority for AT&T to be transferred or assigned any applications regarding the Allied Assets

that are pending at the time of consummation. Such action would be consistent with prior


79
   4A Phillip E. Areeda & Herbert Hovenkamp, Antitrust Law § 960 (3d ed. 2009); see also id.
§ 962 (“A firm’s current market share may exaggerate its future market potential because the
firm either lacks sufficient inputs to maintain sales at the existing level or would incur
significantly higher costs in doing so. . . . In such a case, to look at today’s sales certainly
exaggerates the competitive significance of the firm.”).
80
  Horizontal Merger Guidelines § 5.2; see also Application of Gen. Elec. Co., GE Subsidiary,
Inc. 21, and MCI Commc’ns Corp. for Authority to Transfer Control of RCA Global Commc’ns,
Inc., Memorandum Opinion and Order, 3 FCC Rcd. 2,803, 2,808 ¶ 37 (1988) (“Even in a highly
concentrated market, a horizontal acquisition may not necessarily lessen competition where the
merged companies lack market power to control prices or exclude competition because of other
pertinent factors such as . . . changing market conditions.”) (citing United States v. Gen.
Dynamics Corp., 415 U.S. at 497-98).


                                                 24


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decisions of the Commission. Accordingly, the Applicants also request that Commission

approval include any of Allied’s licenses that may have been inadvertently omitted from the

application forms the Applicants are filing.

          B.      Blanket Exemption to Cut-Off Rules

          The public notice announcing this transaction will provide adequate notice to the public

with respect to the licenses involved, including any for which license modifications are now

pending. Therefore, no waiver needs to be sought from Sections 1.927(h), 1.929(a)(2) and

1.933(b) of the Commission’s rules81 to provide a blanket exemption from any applicable cut-off

rules in cases where the Applicants file amendments to pending license applications to reflect the

consummation of the proposed transfers of control or assignments.

          C.      Unjust Enrichment

          One of the 700 MHz licenses (WQIZ559) that is the subject of these Applications was

obtained pursuant to bidding credits for designated entities within the last five years. Pursuant to

the Commission’s unjust enrichment rules,82 the unjust enrichment payment in connection with

Allied’s acquisition of this license from Gold Radio Group, LLC has been paid.

          D.      Consideration

          One of the 700 MHz licenses (WQOL880) that is the subject of these Applications was

acquired through competitive bidding procedures within the last three years and was granted on

November 10, 2011. Pursuant to Section 1.2111(a) of the Commission’s rules,83 the Applicants




81
     47 C.F.R. §§ 1.927(h), 1.929(a)(2), 1.933(b).
82
     Id. § 1.2111(b)-(d).
83
     Id. § 1.2111(a).


                                                     25


                                                                          International Section 214
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                                                                                      Attachment 2

are filing with the Commission the contract governing this transaction in the form in which it

was filed with the Securities and Exchange Commission.84

          E.     Environmental Impact

          As required by Section 1.923(e) of the Commission’s rules,85 the Applicants state that

the assignment or transfer of control of licenses and leases involved in this transaction will not

have a significant environmental effect, as defined by Section 1.1307 of the Commission’s

rules.86 An assignment or transfer of control of licenses and leases does not involve any

engineering changes and, therefore, cannot have a significant environmental impact.

VIII. CONCLUSION

          For the foregoing reasons, the Commission should conclude that the proposed transaction

serves the public interest, convenience and necessity and should expeditiously, and

unconditionally, grant these Applications.




84
  Purchase Agreement By and Among AT&T Mobility LLC, Atlantic Tele-Network, Inc., and
Allied Wireless Communications Corp. (dated Jan. 21, 2013).
85
     47 C.F.R. § 1.923(e).
86
     Id. § 1.1307.


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Document Created: 2013-02-05 23:38:38
Document Modified: 2013-02-05 23:38:38

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