IB Letter Response 4

LETTER submitted by Rubard LLC d/b/a Centmobile

Response to March 28, 2013 Letter

2013-04-26

This document pretains to ITC-214-20120518-00134 for International Global Resale Authority on a International Telecommunications filing.

IBFS_ITC2142012051800134_994598

W(          ;       WILTSHIRE
                    & GRANNIS ur

                                                       April 26, 2013
 CONFIDENTIAL — SUBJECT TO REQUEST PURSUANT TO 47 C.F.R. §§ 00.457, 0.459
 VIA HAND DELIVERY

 Marlene H. Dortch, Secretary
 Federal Communications Commission
 445 12"" Street, S.W., Room TW—A325
 Washington, DC 20554

 ATTN:
 Mr. Jim Ball
 Chief, Policy Division
 International Bureau
 Federal Communications Commission
 445 12"" Street, SW
 Washington, D.C. 20554

           Re:      Response ofRubard LLC d/b/a Centmobile; File No. ITC—214—20120518—00134
                     (ITC—STA—20120703; ITC—STA—20130128—00025)

 Dear Madame Secretary:

         Pursuant to 47 C.F.R. § 63.20(d), Rubard LLC d/b/a Centmobile, by its undersigned
 attorney, hereby submits for filing an original and four (4) copies of its "Response of Rubard
 LLC d/b/a Centmobile; File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—
 20130128—00025)" along with a Request for Confidential Treatment of certain sensitive financial
 and personally—identifiable material not routinely made available for public inspection.

          Please acknowledge receipt of this filing by file—stamping and returning the extra copy of
 this filing provided for this purpose. Should you require further information, please do not
 hesitate to contact me.

                                                             Respectfully submitted,


                                                             T 43— 2img—
                                                             Patricia J. Paoletta
                                                             Counselfor Rubard, LLC d/b/a Centmobile

 Co:       Mindy Littell, Esq.
           Investigations and Hearings Division
           Enforcement Bureau



       1200 18TH STREET, NW | SUITE 1200 | WASHINGTON, DC 20036 | TEL 202—730—1300 | FAX 202—730—1301 | WILTSHIREGRANNIS.COM


                                 CERTIFICATE OF SERVICE

       I, Berkeley Hirsch, a legal assistant at the Law Offices of Wiltshire & Grannis LLP, do
hereby certify that on this 26th day of April, 2013, a copy of the foregoing "Response of Rubard
LLC d/b/a Centmobile; File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—
20130128—00025)" was served, by the method described below, upon the following:

       By first class U.S. Mail, postage prepaid:

       ATTN: Mr. Manlio Carrelli, CEO
               Stanacard LLC
               424 West 33rd Street, Suite 410
               New York, NY 10001




                                                 Bs A{
                                             Berkeley Hirsch


WG              WILTSHIRE
                & GRANNIS ur

                       REQUEST FOR CONFIDENTIAL TREATMENT



 April 26, 2013

 VIA HAND DELIVERY
 Marlene H. Dortch, Secretary
 Federal Communications Commission
 445 12" Street, S.W., Room TW—A325
 Washington, DC 20554

 ATTN:
 Mr. Jim Ball
 Chief, Policy Division
 International Bureau
 Federal Communications Commission
 445 12"" Street, SW
 Washington, D.C. 20554

          Re:       Response ofRubard LLC d/b/a Centmobile; File No. ITC—214—20120518—
 00134 (ITC—STA—20120703; ITC—STA—20130128—00025) and Requestfor Confidential
 Treatment

 Dear Madame Secretary:

         On behalf of Rubard LLC d/b/a Centmobile ("Rubard"), undersigned counsel
 submits a letter response to the International Bureau‘s March 28, 2013 letter requesting
 Rubard supplement the information provided in support of its pending section 214
 application. Rubard respectfully requests that the Commission withhold from public
 inspection and accord confidential treatment to all declarations and exhibits
 ("Attachments") enclosed with the letter.

           As explained more fully below, information contained within the attachments
 falls within Exemption 4 of the Freedom of Information Act (“FOIA”).I Because the
 information enclosed is "of a kind that would not customarily be released to the public,"
 the information is "confidential" under Exemption 4 of FOIA." In support of this request
 and pursuant to Section 0.459(b) of the Commission‘s rules," on behalf of Rubard, we
 hereby state as follows:




  I        5 U.S.C. § 552(b)(4) & (7).
           See Critical Mass Energy Project v. NRC, 975 F.2d 871, 879 (D.C. Cir. 1992).
 3         47 C.F.R. § 0.459(b).


  1200 18TH STREET, NW | SUITE 1200 | WASHINGTON, DC 20036 | TEL 202—730—1300 | FAX 202—730—1301 | WILTSHIREGRANNIS.COM


                 REQUEST FOR CONFIDENTIAL TREATMENT


1.     IDENTIFICATION OF THE SPECIFIC INFORMATION FOR WHICH CONFIDENTIAL
       TREATMENT Is SoucHt*
       Rubard seeks confidential treatment of all Attachments included in its letter
response.

2.     DESCRIPTION OF CIRCUMSTANCEsS GIvING RISE TO THE SUBMISSION®

      Rubard is submitting the confidential information pursuant to an International
Bureau request to supplement information provided in support of Rubard‘s pending
section 214 application.

3.     EXPLANATION OF THE DEGREE TO WHICH THE INFORMATION Is COMMERCIAL
       OR FINANCIAL, OR CONTAINS A TRADE SECRET OR Is PRIvVILEGED®

       The Attachments contain commercial information that would not generally be
disclosed by competitive carriers to the public, including bank records. The Attachments
also make reference to contracts held and email correspondence with third—party entities
who may view them as confidential.‘ Specifically, the Attachments include
commercially sensitive details regarding Rubard‘s contracts with telecommunications
service vendors, private correspondence with those vendors, and sensitive information
regarding Rubard‘s revenue.

4.      EXPLANATION OF THE DEGREE TO WHICH THE INFORMATION CONCERNS A
        SEeRrvic£ THAT Is SuBJECT To COMPETITION®

        Rubard is a provider in the very competitive market of international telephony and
seeks to protect the commercial information in the attachments from its competitors,
some of whom have opposed its application and with whom it is in litigation.

5.      ExXPLANATION OF How DISCLOSURE OF THE INFORMATION COULD REsuLtT IN
        SUBSTANTIAL COMPETITIVE Harm‘

       Disclosure of this sensitive and closely—guarded information, not normally
disclosed to the public, could subject Rubard to unfair competition, and given the
competitive nature of the international market, also cause distortion in the market.
Specifically, disclosure of Rubard‘s contracts with its underlying vendors, Rubard‘s bank


4       47 C.F.R. § 0.459(b)(1).
5       47 C.F.R. § 0.459(b)(2).
6       47 C.F.R. § 0.459(b)(3).
7       See 26 U.S.C. § 6103.
8       47 C.F.R. § 0.459(b)(4).
9       47 C.FR. § 0.459(b)(5).


                  REQUEST FOR CONFIDENTIAL TREATMENT


account statements, and Rubard‘s private correspondence with its bank and underlying
vendors would give Rubard‘s competitors an unfair advantage. Further, Rubard‘s
competitors may use this information to their advantage in ongoing commercial litigation
unrelated to these proceedings.

6.     IDENTIFICATION OF Anv McasuREsS TAKEN BY THE SUBMITTING ParTtY To
       PREVENT UNAUTHORIZED DiscLosuRE"

       Rubard has not disclosed to the public the information contained in the
attachments, copies of which have been redacted for public inspection and an unredacted
copy stamped CONFIDENTIAL. Rubard has previously included several of the exhibits
contained herein to other filings with the Commission. When it did so, Rubard took care
to mark the documents CONFIDENTIAL and seek confidential treatment. Rubard is
careful not to disclose its negotiations with underlying service providers or its terms with
those providers to competitors.

7.     IDENTIFICATION OF WHETHER THE INFORMATION IS AVAILABLE TO THE
       PUBLIC AND THE EXTENT OF AnY PREVIOUS DISCLOSURE OF THE
       INFORMATION To THirp PaArtics‘‘

        Rubard has not previously disclosed information contained in the attachments to
the public.

8.      JUSTIFICATION OF THE PERIOD DURING WHICH THE SUBMITTING PARTY
        AsSSERTS THAT MATERIAL SHOULD NOT BE AVAILABLE FOR PUBLIC
        Discrosure"

        Rubard requests that the unredacted attachments be treated as confidential
indefinitely.

9.      OTHER INFORMATION THAT RUBARD BELIEVES MAYy BE UsEFUL IN AssESSING
        WHETHER THE REQUEST FOR CONFIDENTIALITY SHOULD Br GranTED"

        Given the opposition that both its Section 214 application and its application for
Special Temporary Authority have received from a particular competitor, Rubard has
reason to believe that the information contained in the attachments may be of interest to
that key competitor, with whom its principals are in litigation. Rubard is committed to
cooperating with the International Bureau and would prefer that this cooperation does not
harm its ability to protect sensitive commercial information from its competitors.




 10     47 C.F.R. § 0.459(b)(6).
 U      47 C.F.R. § 0.459(b)(7).
 12     47 C.F.R. § 0.459(b)(8).
 13     47 C.F.R. § 0.459(b)(9).


                 REQUEST FOR CONFIDENTIAL TREATMENT


Disclosure of Rubard‘s response to the broader public, including Rubard‘s competitors, is
not necessary to protect the public interest.

        This request for confidential treatment should not be construed as a waiver of any
other protection from disclosure or confidential treatment accorded by law. Should you
have any questions, please do not hesitate to contact the undersigned.

                                               Respectfully submitted,




                                               Patricia J. Paoletta
                                               Counsel to Rubard LLC d/b/a Centmobile




ce:    Mindy Littell, Esq.
       Investigations and Hearings Division
       Enforcement Bureau
       Federal Communications Commission
        445 12"" Street, S.W., Room 4—C330
        Washington, D.C. 20554

        Manlio Carrelli, CEO
        Stanacard LLC
        424 West 33rd Street, Suite 410
        New York, NY 10001


WG                WILTSHIRE
                  & GRANNIS ur




April 26, 2013

VIA EMAIL
Marlene Dortch, Secretary                                          CONFIDENTIAL TREATMENT
Federal Communications Commission                                  REQUESTED—NOT FOR
445 12"" Street, S.W.                                              PUBLIC INSPECTION
Washington, D.C. 20554

ATTN:
Mr. Jim Ball
Chief, Policy Division
International Bureau
Federal Communications Commission
445 12"" Street, SW
Washington, D.C. 20554

      Re:   Response of Rubard LLC d/b/a Centmobile; File No. ITC—214—20120518—
00134 (ITC—STA—20120703; ITC—STA—20130128—00025)

Dear Mr. Ball:

        This letter by undersigned counsel is in response to the International Bureau‘s ("the
Bureau‘s") March 28, 2013, letter requesting that Rubard LLC d/b/a Centmobile ("Rubard")
supplement the information provided in support of its pending section 214 application.

       The Bureau‘s letter calls for Rubard to respond to accusations made by Stanacard, LLC, a
competitor of Centmobile, in Stanacard‘s Petition to Deny Rubard‘s Section 214 Application.‘
That petition charged Rubard with a number of violations, all of which Rubard attempted to
refute in its Opposition to Petition to Deny."




         Rubard LLC d/b/a Centmobile, Petition to Deny International Section 214 Application of
         Rubard LLC d/b/a Centmobile, File No. ITC—214—20120518—00134 (filed May 18, 2012)
         ("Stanacard Petition").
         Rubard LLC d/b/a Centmobile, Opposition to Petition to Deny at 3, File No. ITC—214—
         20120518—00134 (filed July 5, 2012) ("Centmobile Opposition to Petition to Deny").



     1200 18TH STREET, NW | SUITE 1200 | WASHINGTON, DC 20036 | TEL 202—730—1300 | FAX 202—730—1301 | WILTSHIREGRANNIS.COM


                                                Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                       2

       Rubard began to offer a commercial service to the general public in April 2011. Prior to
April 2011, as detailed below, CentMobile.com was used to provide a marketing trial to a limited
number of users, all of whom were known personally to Centmobile.com‘s developer, Mr.
Palatkevich. There was no predecessor—in—interest to Rubard offering a commercial service to
the public through CentMobile.com before April 2011.

      Rubard respectfully requests that the Bureau expeditiously grant it Section 214 authority.
Rubard acknowledges that its unauthorized provision of service was in error, and wishes to
conclude a compliance plan with the Commission as soon as possible.

       Artur Zaytsev was terminated by Stanacard in November 2009 and thereafter sued
Stanacard for the 10% ownership interest he was offered in Stanacard when he became its chief
financial officer. Stanacard counter—sued. Stanacard‘s opposition to Rubard‘s application is
possibly motivated by a desire to develop additional evidence in its suit against Rubard‘s
principals, as well as to eliminate a market rival, rather than by any disinterested concern for the
public interest. The Bureau should not allow a commercial rivalry to unnecessarily expend its
resources, especially when its precedent finds that the public interest is served by competition.
Doing so}violates long—standing Commission policy not to involve itself with private contract
disputes.

       As the Bureau notes in its March 28 letter, Stanacard made additional accusations in its
Reply to Opposition to Petition to Deny that Rubard had no opportunity to rebut." Among other
things, Stanacard alleged in its Reply that Rubard began providing telecommunications service
as early as November 2010. As evidence, it cited several archived pages of Centmobile.com
from November 2010.

        The Bureau has asked Rubard to explain the existence of these archived pages, noting
that they raise questions regarding (1) the veracity of its claim that it began offering service in
April 2011 and (2) whether it might have offered service prior to November 2010 through a
predecessor—in—interest, Omnitel Communications Corporation ("Omnitel").

       Rubard welcomes the opportunity to rebut these allegations. As noted above, prior to
April 201 1, CentMobile.com was used for a marketing trial for a limited number of personally—
acquainted users. Palatkevich began the trial in September 2010. Zaytsev formed Rubard in
December 2010. The trial used numbers and resold termination minutes provided through
Omnitel, but that does not change the fact that Rubard did not offer telecommunications service
to the general public before April 2011. Despite Stanacard‘s accusations, Rubard was truthful


        See Actions Taken Under the Cable Landing License Act, Public Notice, 20 FCC Red
        8557 at n. 12 (Int‘l Bur. 2005) ("It is long—standing Commission policy not to involve
        itself with private contract disputes").
        Rubard LLC d/b/a Centmobile, Reply to Opposition to Petition to Deny International
        Section 214 Application of Rubard LLC d/b/a Centmobile, File No. ITC—214—20120518—
        00134 (filed July 12, 2012) ("Stanacard Reply").


                                                        Response to IB FCC March 28, 2013 Letter
           File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                    3

about when it began to offer unauthorized service to the public.‘ Rubard has no intention of
hiding any fact regarding the company‘s founding, its initial period of non—compliance, or its
recent efforts to become compliant with all applicable Commission regulation. Below, Rubard
provides (1) a narrative explanation of the archived webpages and (2) specific responses to the
numbered questions raised in the Bureau‘s March 28 letter.

                                             Responses

The Bureau requests a response to Stanacard‘s reply, as well as to the Bureau‘s questions. We
begin with a response to Stanacard‘s reply in Section I, and then continue in Section II to answer
the Bureau‘s specific questions.

    L.      Response to Stanacard Reply

Rubard began offering commercial service to the public in April 201 1.° From late 2010 and into
the spring of 2011, CentMobile.com was used in a marketing trial to a limited number of
personal acquaintances. In its Reply to Rubard‘s Opposition, Stanacard alleges that Rubard
began providing telecommunications service on or before November 2010. As evidence, it cites
several archived pages of CentMobile.com dating from November 2010.

Aleksandr Palatkevich, who never held an interest in Rubard or in Omnitel, registered the
CentMobile.com domain name, developed the website, and began the trial of CentMobile.com in
September 2010. Palatkevich is an engineer who has started several technology companies,
consulted for a number of telecom clients, and provides a range of technology solutions to
business clients. The archived webpages that the Bureau notes reflect Palatkevich‘s early efforts
to develop and test CentMobile.com. From the beginning of the trial in September 2010 through
April 2011, the website calling platform was not sufficiently stable to provide a commercial—
grade service to the public. With a Merchant Account in place and the calling platform
stabilized, Rubard began to market and offer a commercial service to the public from April 2011.

There are connections between Zaytsev, Palatkevich, Rubard and Omnitel. But these
connections do not establish, as Stanacard claims, that Rubard began to provide commercial
service prior to April 2011. Nor do they establish that Omnitel — nor any other predecessor—in—
interest — provided commercial services through Centmobile.com prior to April 2011. Zaytsev
and Palatkevich were colleagues at Stanacard, operating a small business. Zaytsev was


         Rubard has voluntarily disclosed these violations. As Rubard has explained elsewhere,
         Rubard failed to file its application for authority to provide international Section 214
         authority until May 18, 2012—around fourteen months after Rubard began providing
         international telecommunications services to the general public. Rubard regrets this
         error, and has since made efforts to correct this error and to meet its past and present
         obligations.
         Rubard LLC d/b/a Centmobile, Opposition to Petition to Deny at 3, File No. ITC—214—
         20120518—00134 (filed July 5, 2012) ("Rubard Opposition to Petition to Deny").


                                                Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                                 4

Stanacard‘s chief financial officer until November 2009. Palatkevich was Stanacard‘s chief
technology officer until July 2009. Over a period of years, the men worked together on several
business ventures. At times, corporate formalities were not strictly observed.

Stanacard‘s filings with the Commission point to these connections and attempt to draw the
inference that Zaytsev, Palatkevich, Omnitel, and Rubard have worked together to provide
telecommunications service since 2009. This is misleading, but it is also immaterial. The central
question is when was a commercial telecommunications service offered to the public. The
relationship with Omnitel does not change the fact that no commercial service was offered to the
general public through CentMobile.com by anyone before April 2011.

Palatkevich registered the "CentMobile.com" domain name in July 2009.‘ The archived versions
of CentMobile.com about which the Bureau asks were early versions of Centmobile.com
uploaded by Palatkevich. It is not unusual for domain names to be registered well before any
actual development of a website begins. Moreover, test screenshots need to go up very early on
in the development process, in order to test search engine optimization functionality of a chosen
website name. The web archives do not demonstrate active solicitation for customers. PayPal
was referenced on the page, but was not an actual live link through which retail customers made
payments till approximately December 2011. TelPay and PayPal were referenced because
Palatkevich had used TelPay and PayPal as an electronic payment mechanism for some of his
other ventures offering professional engineering, software development and other information
services.

As explained more fully in Rubard‘s response to question (4) below, the website in September
2009 did not have active links. A year later, Palatkevich began conducting trials of voice calling
over Centmobile.com with a limited number of participants whom he personally knew. The
calling platform was not stable during this pre—commercial period, often "crashing" for hours on
end. Palatkevich did not advertise the service or offer it to the public at large; rather, he
requested family and personal acquaintances to use the service for free, offering them credit and
manually creating each account himself.

While Palatkevich was developing the CentMobile.com website, he also worked as a consultant
for Omnitel Communications Corporation. Omnitel was formed in August 2008 by Vitaly
Radinsky.s Palatkevich‘s responsibilities for Omnitel were unrelated to his Centmobile.com
development. He assisted Omnitel with engineering and technology issues. He had no
ownership interest in Omnitel. Omnitel was a wholesaler of Session Initiated Protocol—based
VoIP services for resale—it was not a retail provider of calling services direct to consumers.



        Stanacard Petition at 9 n.33 (citing Network Solutions, WHOIS Results for
        centmobile.com,
        http://www.networksolutions.com/whois/results.jsp?domain=centmobile.com (last
        accessed Apr. 15, 2013).
        See Palatkevich Decl. Ex. A.


                                                Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                                     5

Omnitel entered into a contract with Telecommunications North America (TELNA) in
September 2009.° Palatkevich used his position as consultant at Omnitel to obtain Direct Inward
Dialing (DID) Telephone Numbers and termination services that Omnitel had purchased from
TELNA. Palatkevich used those services and DIDs to test the calling platform of
Centmobile.com during its trial period.

Zaytsev incorporated Rubard LLC d/b/a Centmobile in December 2010, assumed control of the
Centmobile.com enterprise that Palatkevich had developed; and (3) prepared to offer
Centmobile.com‘s prepaid international calling services to the general public.‘® In January 2011,
Zaytsev registered the trade name "Centmobile" with the State of Delaware."‘
After taking these steps, Zaytsev still faced obstacles to offering services to the public. Rubard
lacked a low—risk method for customers to create accounts and make online payments directly
through Centmobile.com‘s interface. For that, Rubard needed a merchant account. Though
Centmobile.com could in theory accept payment through a third—party service such as PayPal,
those services are more expensive for a vendor and lack the credit protections provided by a
merchant account with a traditional bank. Particularly for a model that relied on providing credit
to customers for minutes of use, Rubard needed a professional service that provides fraud
detection and risk minimization. In order for Rubard to provide cost—effective prepaid services
to the general public through direct credit and debit card payments through the Centmobile.com
website, it was necessary to have a merchant account. Rubard intended to promote the service
with free service through dollar credits, and it can be difficult to confirm ownership of
customers‘ credit and debit card accounts when working through a third—party payment system
like PayPal. The success of Rubard‘s promotional campaign required the more reliable, less
risky payment platform of a merchant account.

TelPay Inc. was a small, Georgia—based, online payment company which Palatkevich had used
for his other business ventures, and he included a reference to TelPay as a payment method while
the website was in beta. Rubard purchased TelPay on December 16, 2010, in order to use the
merchant account of TelPay." For several months, Zaytsev tried to transfer the name on this
merchant account from "TelPay, Inc." to "Rubard, LLC." A lengthy chain of correspondence
between Zaytsev and Chase Bank illustrates this effort, and supports Rubard‘s contention that it
viewed a merchant account as a necessary prerequisite to offering its services to the broader
     +2 13
public.



        See Palatkevich Decl. Ex. B.
        See Zaytsev Decl. 7 & Ex. B.
        See Zaytsev Decl. 8 & Ex. C.
        In Stanacard‘s Reply, Stanacard incorrectly asserts that Centmobile used the Canadian
        based TelPay as a payment—processing service. Stanacard confuses the Canadian TelPay
        with the smaller, Georgia—based TelPay that Rubard purchased in December 2010.
        Stanacard Reply at 9 n. 29.
        See Zaytsev Decl. 12 & Ex. D.


                                                        Response to IB FCC March 28, 2013 Letter
              File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                       6

In Zaytsev‘s March 9, 201 1, email to Chase, Zaytsev asks about creating a new merchant
account for Rubard, complaining that "[i}t is very costly for us to stay idle and we have been
waiting for over 2 months now.""* Shortly after sending this message, Zaytsev gave up on
transferring TelPay‘s account, and applied for an account for Rubard. On April 4, Chase Bank
converted the account and approved Rubard for a merchant bank account in its own name." The
agreement with Chase establishing the account is dated April 4, 2011, while the cover letter from
Chase to Rubard is dated April 18, 2011. The first fee was posted by Chase to the account on
April 19, 2011 —hence the use of the adjective "approximately" in Dzerneyko‘s July
Declaration referencing April 2011. Rubard began offering telecom services to the public April
19, 2011, after receiving the letter from Chase and thereby being in a position to allow direct
payment from users‘ credit and debit cards. Rubard obtained its first third—party referred
customer who set up his own account directly through the website in June 2011.

During the trial period, CentMobile.com simply used the DID numbers and termination services
that Omnitel had purchased from TELNA. The amount of traffic during the trial period was
small, and Palatkevich, who conducted the tests, typically paid the underlying carrier himself.

The informal arrangement would not have been feasible after CentMobile.com began offering
services to the broader public. Accordingly, Rubard sought to enter into its own contracts for
DID numbers and termination services. On April 1, 2011, Rubard executed a VoIP Service
Agreement with Infotelecom under which it agreed to provide Rubard with DID Telephone
Numbers and termination services.‘"" In January 2012, Zaytsev wrote to TELNA requesting that
Rubard assume Omnitel‘s TELNA contract for voice termination services, and TELNA agreed.""

Rubard could not offer its services to the general public before taking these steps. Since Rubard
acquired its own merchant account, its business has expanded exponentially. In April 2011,
Rubard had 3 deposits in its merchant account for a total of $65.00; in May, it had 23 for a total
of $1,135."" In the first quarter of 2012, Centmobile had over $100,000 in revenue. By the third
quarter of 2012, it had quarterly revenue over ten times that amount. The beginning of this
explosive growth and the timing of Rubard‘s contract with Infotelecom all point to Rubard‘s
April 2011 start date for commercial telecommunications services to the public.

      IL.      Responses to the Bureau‘s Specific Inquiries

            Question 1: The date on which Rubard LLC d/b/a Centmobile was formed
            and the identity of any predecessor in interest owning and operating a
            company doing business as Centmobile.

 14         See id.
            Rubard Opposition to Petition to Deny, Dzemneyko Decl. 7 & Ex. D.
            See Zaytsev Decl. «15 & Ex.F.
            See Zaytsev Decl. 18 & Ex. G.
            Zaytsev Decl.   14 & Ex. E.


                                                      Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                                 7


As shown by the attached certificate of incorporation,‘" Rubard LLC was formed on December
9, 2010, with Artur Zaytsev as its sole owner. Rubard assumed Omnitel‘s contract with TELNA
in January 2012, so with respect to the use of TELNA‘s DIDs, Rubard‘s predecessor—in—interest
in the right to use TELNA termination and DIDs was indeed Omnitel. But there was no
predecessor—in—interest owning and operating a company doing business as CentMobile and
collecting revenue for commercial services from the public. The CentMobile.com website was
developed by Aleksandr Palatkevich. Palatkevich developed the website on his own—not as a
matter of his consulting services to Omnitel. Palatkevich did, however, use the Omnitel entity to
procure DID numbers for use in testing the calling platform over CentMobile.com‘s website.

Omnitel and Rubard LLC d/b/a Centmobile are distinct corporate entities that offered distinct
services to distinct markets. Omnitel was formed in August 2008 by Vitaly Radinsky,"" and was
a discount reseller of DID Telephone Numbers that it purchased from Telecom North America
Inc. ("TELNA®"). There was no ownership affiliation between Rubard and Omnitel, and no inter—
locking directorates. Omnitel was not in the business of offering prepaid calling services directly
to consumers, so could not have been operating a prepaid calling service—Rubard‘s business ——
through CentMobile.com or any other platform.

       Question 2: A description of the relationships of Artur Zaytsev with any
       predecessor—in—interest of Centmobile.

As explained above, Rubard began offering service to the public in April 2011. Rubard assumed
the Omnitel contract for termination services from TELNA in January 2012. While Zaytsev was
still acting as chief financial officer for Stanacard in 2009, Omnitel proposed to sell DIDs from
TELNA to Stanacard. Zaytsev reviewed the proposal from Omnitel to Stanacard in his role as
CFO to Stanacard and discussed the proposal with Omnitel in that Stanacard role.

        Question 3: Confirmation as to whether or not Rubard LLC d/b/a
        Centmobile or any predecessor—in—interest maintained a website on any of the
        dates identified above or before, and also whether or not any of these
        versions of Centmobile.com identified by the Stanacard reply and viewed by
        Commission staff on the Internet Archive Wayback Machine, is a website
        maintained by Rubard LLC d/b/a Centmobile on any of the dates identified
        above.

The Bureau identified archived versions of Centmobile.com from the following dates:
November 8, 2010; November 24, 2010; December 25, 2010; December 30, 2010; January 8,
2011; October 23, 2011; and January 17, 2013.




 19     See Zaytsev Decl. 7 & Ex. B.
20      See Palatkevich Decl. € 17 & Ex. A.


                                                        Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                   8

As explained above, Palatkevich registered the Centmobile.com domain name in July 2009 and
developed the CentMobile.com website prior to Zaytsev forming Rubard. After incorporating in
December 2010, Rubard assumed responsibility for maintenance of the website. Thus, the
archived versions of the website appearing on the following dates represent versions of the
website maintained by Rubard: December 25, 2010; December 30, 2010; January 8, 2011;
October 23, 2011; and January 17, 2013. The archived versions of the website appearing on
November 8, 2010 and November 24, 2010 were the product of Palatkevich‘s early development
effort, and not any corporate predecessor to Rubard. Omnitel did not maintain the
Centmobile.com website at any time. The pages cited from November 2010 through January
2011 did not allow users to make direct payments and no payments were received from
customers through PayPal until well after April 2011.

       Question 4: Confirmation as to whether or not Rubard LLC d/b/a
       Centmobile or any predecessor—in—interest was providing telecommunications
       services on any of the dates identified above as described in the above
       attached archived website that included calling cards and/or soliciting
       business for connecting customers‘ international telephone calls by using
       Centmobile numbers and PayPal, or other means. If so, provide a complete
       description of the services provided and the arrangements for providing the
       services.

Rubard began offering telecommunications services to the public in approximately April 2011,
after it opened its merchant bank account. Rubard marketed Centmobile.com to the public
primarily through referrals—trial users that referred a new customer received credit to use
toward making calls. The first third—party referral—in other words, the first customer that was
not a personal acquaintance of Palatkevich or Rubard‘s owners,—was obtained in June 2011.

Prior to Rubard offering its telecommunications service for broad commercial sale, Palatkevich
conducted trials of Centmobile.com VoIP calling to a limited number of participants—all of
them family members or acquaintances of Palatkevich, and later Rubard‘s owners."‘ Palatkevich

21      Such a limited trial does not constitute an offering of "telecommunications service." The
        term "telecommunications service" means the "offering of telecommunications for a fee
        directly to the public, or to such classes of users as to be effectively available directly to
        the public, regardless of the facilities used." 47 U.S.C. § 153(53). The Commission has
        previously explained that "the definition of ‘telecommunications services‘ in which the
        phrase ‘directly to the public‘ appears is intended to encompass only telecommunications
        provided on a common carrier basis." Federal—State Joint Board on Universal Service,
        Report & Order, 12 FCC Red. 8776, 9177 [ 785 (1997). In determining whether service
        is provided on a common carrier basis, the "key factor is that the operator offer
        indiscriminate service to whatever public its service may legally and practically be of
        use." Jowa v. FCC, 218 F.3d 756, 759 (D.C. Cir. 2000) (quoting National Ass‘n of
        Regulatory Util. Comm‘rs v. FCC (NARUC), 525 F.2d 630, 642 (D.C. Cir. 1976)).
        Further, the Commission has distinguished between limited offerings to trial participants
        and broad commercial offerings. Application of US West Communications Inc. for


                                                Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                                    9

began this market testing in September 2010. During September, October, November, and
December 2010, Palatkevich created on average 22 accounts per month. All accounts were users
known personally by Palatkevich, and most received free credit to use the service. During this
trial period, users could not automatically register accounts with Centmobile.com. Palatkevich
created each account individually. Because Centmobile.com did not yet have a merchant
account, users could not pay directly through their credit or debit cards. During the trial period,
the calling platform was relatively un—stable, and often unavailable for hours at a time. It was
not a reliable, commercial, voice—grade service. Activity during the trial period scaled down
dramatically after Rubard assumed control of CentMobile.com. In January, February, and March
2011, CentMobile.com created approximately 6 new trial user accounts per month.

During the trial period, www.centmobile.com did not have a merchant account — with either
PayPal or TelPay. A merchant account with PayPal—which would have been able to directly
accept credit card payments—would not have been feasible. Rubard could have established a
Merchant Account with PayPal, but the transaction costs imposed by PayPal‘s accounts were too
expensive given Centmobile.com‘s relatively small margins. Accordingly, Rubard never
established a PayPal merchant account. Rather, it sought to acquire and convert the Merchant
Account held by TelPay to Rubard‘s name, by acquiring TelPay.

CentMobile.com permits prepaid international calling to retail consumers. This global voice
calling was offered through prepaid payment plans, the accounts for which, after the initial trial,
could be established by customers directly through the www.centmobile.com site. Rubard
provides service through access numbers, as well as by utilizing a call forwarding feature
whereby the customer dials a local phone number and the call is forwarded to the selected
international destination.

        Question 5: Confirmation as to whether or not Rubard LLC d/b/a
        Centmobile or any predecessor—in—interest provided the services described in
        your response to question (4) above, prior to November 8, 2010. If so,
        provide the dates in which services were initiated and a description of the
        services to the extent different from your response to question (4) above.

Rubard did not offer any of the services described in question (4) prior to November 8, 2010. As
noted above, there was no predecessor—in—interest offering commercial prepaid calling services to
the general public through the CentMobile.com website, prior to Rubard. In September 2010,
Palatkevich began a pre—commercial technical trial of CentMobile.com‘s functionality by

        Authority under Section 214 ofthe Communications Act of 1934, as Amended, to
        Construct, Operate, Own and Maintain Facilities and Equipment to Provide Video
        Dialtone Service in Portions ofthe Omaha, Nebraska Service Area, Order and
        Authorization, 9 FCC Red. 184, 188 n.56 (1993) ("We disagree with Cox and
        Metrovision that US West, as a common carrier, is necessarily obligated to charge for its
        services during a technical trial. US West‘s technical trial is not a general offering to the
        public, but a limited offering to trial participants.").


                                                   Response to IB FCC March 28, 2013 Letter
             File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                         10

manually creating accounts of a limited number of personally—known users. Palatkevich himself
was the first registered user, and he created his account on September 26, 2010.

           Question 6: A specific description of the involvement if any of either
           Alexander Dzerneyko or Artur Zaytsev in any provision of services described
           in your response to questions (3) through (5) above.

              Artur Zaytsev. After leaving Stanacard in November 2009, Zaytsev consulted in the
              field of medical services accounting. He formed Rubard LLC d/b/a Centmobile on
              December 13, 2010. After that date, Zaytsev assumed responsibility for
              CentMobile.com. Zaytsev did not provide any commercial telecommunications
              services to the general public through Rubard or any other predecessor in interest
              prior to April 2011. After April 2011, Zaytsev provided the services described in
              question (4) through CentMobile.com.

     11.      Alexander Dzerneyko. On February 17, 2011, during the technical trial period of
              CentMobile.com, Dzerneykov executed a purchase agreement with Zaytsev wherein
              Zaytsev transferred a 90.1% interest in Rubard to Dzerneyko. Prior to this transfer,
              Rubard was not providing services to the public. Dzerneyko was the majority owner
              of Rubard in April 2011 when the merchant account was obtained and when Rubard
              contracted with Infotelecom for termination. After April 2011, Dzerneyko, as
              majority owner of Rubard, was responsible for the provision of services described in
              question (4) through Centmobile.com. Dzerneyko had no ownership interest in
              Omnitel, nor was he ever employed by Omnitel. Dzerneyko never consulted for
              Omnitel. .

           Question 7: A response to the assertions of Stanacard in its reply that [1]
           Mr. Zaytsev was involved with obtaining international services for resale
           from at least one underlying provider since 2009, and [2] possibly operating
           Centmobile.com through Omnitel Corporation prior to the formation of
           Rubard LLC d/b/a Centmobile.

First. Stanacard‘s Reply asserts the following: "Zaytsev and his known colleague, Aleksandr
Palatkevich ("Palatkevich"), have been obtaining international telecommunications services for
resale from at least one underlying provider (with which Choupak has a professional
relationship) since 2009."*"

Stanacard‘s assertion is highly misleading. As the CFO to Stanacard, Zaytsev was indeed
"involved" with obtaining international telecommunications services from Omnitel for resale by
Stanacard. Omnitel proposed such a contract to Stanacard in 2009 and Zaytsev reviewed it.
Likewise, at the time Omnitel purchased services from TELNA, in 2009, Zaytsev was still acting
as CFO for Stanacard. Long after he had formed Rubard, Zaytsev requested TELNA in 2012
that Rubard be allowed to assume the contract for termination services held by Omnitel.

22
           See Stanacard Reply at 10—11.


                                                 Response to IB FCC March 28, 2013 Letter
           File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                                11


Second. Zaytsev did not operate CentMobile.com through Omnitel prior to the formation of
Rubard. In Stanacard‘s reply, Stanacard speculates that "[blecause of the involvement of the
same individuals in both Rubard and Omnitel, it is highly likely that Zaytsev and Palatkevich
were operating Centmobile.com through Omnitel prior to the formation of Rubard."" As
evidence, Stancard offers a declaration stating that "Zaytsev personally requested the underlying
provider allow Rubard to assume the contract between Omnitel and the underlying provider." **

Again, this is misleading. Zaytsev was never employed by Omnitel, never consulted for or
operated Omnitel, and has never had any ownership in Omnitel. At the time Omnitel purchased
services from TELNA, Zaytsev was still acting as chief financial officer for Stanacard. As
explained above, Palatkevich developed CentMobile.com during the same period of time in
which he was consulting for Omnitel, and used Omnitel‘s name to purchase numbers and voice
termination services to use in testing CentMobile.com‘s service. But he was not obligated
through his consulting with Omnitel — a DID wholesaler — to establish a website for prepaid
calling to the public.

Stancard offers a confidential declaration stating that "Zaytsev personally requested the
underlying provider allow Rubard to assume the contract between Omnitel and the underlying
provider." * Zaytsev did request TELNA in January 2012 that Rubard be allowed to assume
Omnitel‘s contract, but that has no bearing on the date that Rubard — or any entity began to offer
commercial services to the general public — April 2011. No entity offered commercial telecom
services to the public through www.Centmobile.com prior to April 2011.

Rubard requests the right to respond more fully to Question 7 after it actually is permitted to
review the "confidential" statement that Stanacard submitted in July. Counsel for Rubard have
made repeated efforts to identify and locate counsel for Stanacard. The law partner who filed the
July declaration for Stanacard has retired, and his associate attorney has moved firms and no
longer represents Stanacard. Counsel for Rubard contacted Stanacard‘s litigation counsel, who
said he does not represent Stanacard before the Commission. Counsel contacted counsel for the
former owner of Stanacard, who also said he does not represent Stanacard before the
Commission. Counsel for Rubard contacted counsel for the new owner of Stanacard, who
likewise told us that he does not represent Stanacard before the Commission.

In light of the above, and in the apparent absence from the forum of a represented opponent to
the pending application or to special temporary authority, Rubard respectfully requests that the
Commission disregard Stanacard‘s misleading, unsupported accusations, review this current
filing on its face, and then expeditiously grant the pending application for international
authorization. Rubard requested a meeting with the Enforcement Bureau to discuss a compliance
plan in July 2012, and hopes to enter into those discussions as soon as possible.

23      See Stanacard Reply at 11.
24      See id.; id. Ex. B, Confidential Declaration of Underlying Provider.
25      See id.; id. Ex. B, Confidential Declaration of Underlying Provider.


                                                Response to IB FCC March 28, 2013 Letter
          File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                      12




                                          Conclusion

       Rubard understands that providing international telecommunications to the public
requires prior authorization from the Commission and that to begin to do so was in error. Rubard
wishes to enter into a compliance plan and looks forward to Commission discussions toward that
end. Rubard‘s earlier statement that it began to provide international telecommunications in
April 2011 was truthful and accurate. There was no predecessor—in—interest company operating
CentMobile.com to provide commercial services to the public. A pre—commercial technical trial
to a limited number of personal acquaintances was conducted through the CentMobile.com
website beginning in late September 2010. Rubard was formed in December 2010, and upon
being provided a merchant account April 18, 2011 for accepting payment from users‘ credit and
debit cards, Rubard began to offer commercial services to the public.


       Rubard hopes that the above responses fully explain the concerns expressed in your
March 28, 2013 letter. As Rubard has asserted in its correspondence with the Commission,
Rubard is committed to regulatory compliance and has retained counsel to assist it in bringing its
operations into compliance with the Commission‘s regulations. Rubard reiterates its request that
its Section 214 application be granted in the public interest.

Should you have any questions regarding the foregoing response, please do not hesitate to
contact me at (202) 730—1314.



                                                     Respectfully submitted,




                                                    YotA—MVtx—
                                                     Patricia Paoletta
                                                     Counsel to Rubard LLC d/b/a Centmobile


                                                  Response to IB FCC March 28, 2013 Letter
            File No. ITC—214—20120518—00134 (ITC—STA—20120703; ITC—STA—20130128—00025)
                                                                                        13

                                                         Verification

       I certify under penalty of perjury under the laws of the United States of America that the
foregoing is true and correct.

Executed on April 26, 2013.


                                                                                  Artur Zaytsev
                                                                                  Manager




       1260 UOTVH ATRREFT, NW 1 SHTH 12060 i; WASIONGTOR,: BC Thdge |TRH
                                                                     }   267. 0041850 [ FAs 27. ":0—130% | WILTBIORPCRANNIS.CAH
                                                                                                                M          m


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Document Created: 2013-04-26 19:20:29
Document Modified: 2013-04-26 19:20:29

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