Attachment 1992Comments of J Bo

This document pretains to SAT-LOA-19900518-00036 for Application to Launch and Operate on a Satellite Space Stations filing.

IBFS_SATLOA1990051800036_1060518

OATS Gffice of Robent L. Johnstone November 12, 1992 Fedsral Communications Commission wex 3 2C 1919 M Street, NW ce c ent Washington, DC 20554 orfm Suend Attention: Office of Secretary Dear Secretary: Enslosed please find ten copies of comments to be filedin sup— port of File No. 44/45—D§SS—AMEND—92, (Satellite CD Radia, Inc.}. —Singgrely, 2 \ & 4 : g istlonde uik=_. 2. ~ Robert L. John Dir. Strategic Marketing > 80 Walout Street. Newport. Rhode Island 02840 Tel. 401—84(@5—5044Par 401—846—2448°

Before the FEDERAL COMMUNICATIONS COMMISSION Washington, D.C. 20554 in the matter of ) the Application of ) SATELLITE CD RADIO, INC. ) 3 File Nos, 49/80—0SS—P/L.A—90, 58/59—0S§S—AMEND—80, For Autharity to Construct, Launch ) 44/45—O0SS—AMEND—92 and Operate Space Stations for ) | the Provigion of Digital Audio ) Radlo Services ) 1TCO: The Commission COMMENTS OF J BOATS, INC. J Boats, Inc. is the leading builder of performance sailboats in the world with headquarters in Newport, Mhode Island. its primary function is to de— sign and market sailboats, ranging in size from the J/22 (22 feet) to the J/ 65 which are built under license in the United States, Japan, Australia, Argentina, Brazil, Italy, the UK and Slovenia and marketed in over 30 na— tions under the "J" trademark. More than 100,000 owners and crew (2/33 in the USA) actively sail its designs, designated by Fortune Magazine as one of the top 100 American product lines for the 1990‘s. J Boats, Inc. is in the business of addressing recreational boater needs with innovative, advanced new product. As such it is representative of many firms addressing the marine market. Digital Audio Radio Services represent a major breakthrough for marine use. The National Sporting Goods Association "Sports Participation Study" shows that there are 4.6 million sailors, 29.0 million motorboaters and 9.4 —

million can;aexstsin the United States — an unduplicated total of about 35 million people involved in water sports which are very often beyond the reach of quality reception or in a rough. wetenvironment not fnendiy to.the family tape or CD disc library. WHY DARS AS PROPOSED BY SATELLITE CD RADIO? 1. This service will permit millions of Americans to have access to qual— ity radio when they can use it most and when other forms of audio enter— _ _ tainment/information are either inconvenient or non—existent —during recre— ational boating hours — and when travelling to remote boating arsas. 2. The diversity of DARS commercial—free quality programming should increase radio listenership of all types, since the existenceof DARS will ensure that radic receiving equipment (with AM/FM/DARS)is at hand. _ 3. The presence of radio receiving equipment is a safety matter where boating is concerned, In that on—coming hazardous weather warnings are more likely to be recaived or searched ftor if the sky is threatening. 4. The United States and the FCC should take a leadership role in spearheading this technology and commercialization of DARS, for there is enough interest in other countries to fill the vacuum if we don‘t. | 5. The balance of payments and American jobs are once again at stake. If DARS gets mired down in debate and decisive action is not taken, we can expect to see more enlightened foreign countries pick up on the oppor— tunity , then exploit a big export market in the U.S. when the FCC ultimately bows to international pressure 4—10 years from now. _ For the above reasons the Commission should act favorably on the Satel— | lite CD Radic Application. Rg,?pectfufly submitted balbet 4. ~— Robert L. JohWfstone Dir. Strategic. Marketing J Boats, inc. November 12, 1892 en nanavcnnmaentanens s c


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Document Modified: 2014-09-08 11:27:15
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